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Top 45 Retail Startup Investors in Sweden (May 2026)

The most active venture capital funds and angel investors investing in Sweden Retail startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Retail startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Wellstreet
VC Fund
5 Sweden, Norway, Finland Seed, Pre-Seed E-Commerce, Software, Retail $184k–$1M
Industrifonden
VC Fund
3 Sweden, United States, Denmark Series A, Seed Software, Biotechnology, Information Technology $1.3M–$14M
Bo Mattsson
Angel
3 Sweden, Germany Seed, Angel Internet, Information Technology, Software $145k–$1.4M
Verdane
VC Fund
2 Sweden, Norway, Germany Private Equity, Series A E-Commerce, Software, Information Technology $4.4M–$100M
Antler
VC Fund
2 Singapore, United Kingdom, Australia Pre-Seed, Seed, Series A Software, Information Technology, SaaS $100k–$29M
Almi Invest
VC Fund
2 Sweden, United States, United Kingdom Seed, Pre-Seed Software, Health Care, Information Technology $96k–$1.8M
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Seed, Pre-Seed, Series A Gaming, Augmented Reality, Virtual Reality $530k–$1.1M
Swedbank
VC Fund
2 Sweden, Latvia, Finland Post-IPO Debt, Debt Financing Banking, Real Estate, FinTech $107M–$429M
Daniel McCormick
Angel
2 Sweden Pre-Seed Retail, Software, Marketplace $405k–$643k
Chalmers Ventures AB
VC Fund
2 Sweden Pre-Seed, Seed Software, Energy, Health Care $5k–$2.7M
NFT Ventures
VC Fund
2 Sweden, Finland, United Kingdom Seed, Series A Financial Services, FinTech, Finance $276k–$2.7M
Iron Wolf Capital
VC Fund
2 Lithuania, Estonia, United Kingdom Seed, Pre-Seed, Series A Software, Infrastructure, Manufacturing $120k–$6.9M
Daniel Pilotti
Angel
2 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments
Norrsken VC
VC Fund
2 Sweden, United Kingdom, Germany Seed, Series A Software, Food and Beverage, Health Care $599k–$21M
Northzone
VC Fund
2 United States, Sweden, United Kingdom Series A, Series B, Seed Software, E-Commerce, Information Technology $2.3M–$52M
Schibsted Growth
VC Fund
2 Sweden, Norway, France Seed, Series A Internet, Financial Services, E-Commerce $90k–$5.3M
henQ
VC Fund
1 The Netherlands, United States, United Kingdom Seed, Series A, Series B Software, SaaS, Information Technology $536k–$17M
David Frykman
Angel
1 Sweden, United Kingdom Angel, Series A Sustainability, Retail, GreenTech
Erik Stannow
Angel
1 Sweden Retail, Payments, Mobile Apps
Brightly Ventures
VC Fund
1 Sweden, United States Seed, Series A Software, Information Technology, SaaS $1.2M–$11M
Seedcamp
VC Fund
1 United Kingdom, United States, Germany Seed, Pre-Seed, Series A Software, FinTech, SaaS $430k–$27M
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Seed, Pre-Seed Software, Mobile Apps, Internet $107k–$600k
Proptech Farm
VC Fund
1 Sweden, Thailand Seed, Pre-Seed Real Estate, Property Management, Commercial Real Estate $369k–$3.2M
Collector Bank
VC Fund
1 Sweden Retail, Payments, Mobile Apps
Hady Shkeer
Angel
1 Sweden Angel, Pre-Seed, Private Equity Marketplace, E-Commerce, Same Day Delivery $15k–$80k
GroundBreak Ventures
VC Fund
1 Canada, United States, United Kingdom Seed, Series A Real Estate, Software, SaaS $726k–$11M
Black Pearls VC
VC Fund
1 Poland, United States, United Kingdom Seed, Pre-Seed Software, Artificial Intelligence, FinTech $60k–$1.6M
J12
VC Fund
1 Sweden, Germany, Portugal Seed, Pre-Seed, Series A Software, Machine Learning, Artificial Intelligence $1.5M–$10M
Bling Capital
VC Fund
1 United States, India, Spain Seed, Series A, Pre-Seed Software, Information Technology, E-Commerce $125k–$125M
Creades AB
VC Fund
1 Sweden, United States, Luxembourg Seed, Series A Software, Enterprise Software, Apps $2.1M–$3.5M
Rävberget Venture Capital AB
VC Fund
1 Sweden Seed Rental, Retail, Peer to Peer
Bonnier Ventures
VC Fund
1 Sweden, Finland, Germany Seed, Series A Health Care, Digital Media, Software $1M–$21M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Seed Software, Big Data, Mobile Apps $180k–$700k
Marius Jakulis Jason foundation
VC Fund
1 Sweden, Lithuania Pre-Seed EdTech, Retail, Software
Heartcore Capital
VC Fund
1 Denmark, Germany, United States Series A, Seed, Series B Software, E-Commerce, Artificial Intelligence $964k–$46M
SF Ventures
VC Fund
1
Karl-Johan Persson
Angel
1 Sweden, United States, United Kingdom Seed, Angel Information Technology, Internet, Software
Fabian Hielte
Angel
1 Sweden Seed Retail, FinTech, Software
Cristina Stenbeck
Angel
1 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Health Care
Vinnova
VC Fund
1 Sweden, United States Grant, Seed Health Care, Software, Biotechnology $28k–$360k
Luminar Ventures
VC Fund
1 Sweden, United States, Norway Seed, Series A Software, Information Technology, Insurance $875k–$11M
NEA Partners
VC Fund
1 Sweden Angel Energy, Retail, CleanTech
Rustan Panday
Angel
1 Sweden Seed, Angel, Pre-Seed EBooks, Retail, Computer
Foxmont Capital Partners
VC Fund
1 Philippines, Singapore, United States Seed, Series A, Pre-Seed E-Commerce, FinTech, Financial Services $120k–$500k
Aggregate Media
VC Fund
1 Sweden Seed, Series A E-Commerce, Information Technology, Software $184k–$2.3M
Access all 63 investors in Sweden Retail startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 5 investments in Sweden Retail startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: E-Commerce, Software, Retail
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 57
  • Round size: Seed $184k–$829k; Pre-Seed $611k–$1M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
  • Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.
  • Enable Banking — Empower your business with Enable Banking, the leading open banking connectivity provider, offering a secure, single API solution for seamless integration with 2500+ major banks across Europe. Book a demo today to unlock the future of open finance.
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Industrifonden
VC Fund · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Retail startups, 8 in the past 12 months

Industrifonden is a Nordic evergreen venture capital firm with a fund size of $600m, that focuses on early-stage technology and life science companies with international potential. The company works long term with the entrepreneurs we invest in, and have a strong track record of building game changing companies. Industrifonden-backed companiesinclude tech companies Qlik, Arcam, Soundtrack Your Brand, Fishbrain, and life science companies CellaVision, Oncopeptides and AMRA.

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Investment focus

  • Industry: Software, Biotechnology, Information Technology
  • Stage:Series A, Seed
  • Geography: Sweden, United States, Denmark

Investor stats

  • Total investments: 149
  • Round size: Seed $1.3M–$6.4M; Series A $2.7M–$14M
  • Lead/follow: 37% lead, 63% follow

Portfolio highlights

  • Novatron — A new fusion reactor design for stable plasma confinement and fusion power generation.
  • Retein — Aquammodate is a greentech company that produces highly pure water at minimum energy cost.
  • Open Payments — Open Payments connects you to multiple banks through one single unified API. This removes the complexity and frictions of many diverse integrations
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Retail startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Internet, Information Technology, Software
  • Stage:Seed, Angel
  • Geography: Sweden, Germany

Investor stats

  • Total investments: 21
  • Round size: Seed $184k–$1.4M; Angel $145k–$276k
  • Lead/follow: 5% lead, 95% follow

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.
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Verdane
VC Fund · Oslo, Oslo, Norway · 2 investments in Sweden Retail startups, 8 in the past 12 months

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: E-Commerce, Software, Information Technology
  • Stage:Private Equity, Series A
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 117
  • Round size: Series A $4.4M–$28M; Private Equity $10M–$100M
  • Lead/follow: 44% lead, 56% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Blinto — Blinto offers an online auction platform that offers both sellers and buyers the opportunity to meet via a complete online auction service. The products primarily auctioned on its websites are construction machines, commercial vehicles, and tools.
  • Verified — Verified specializes in providing services for electronic signing, identification, anti-money laundering and API integration solutions.
  • Urban Volt — UrbanVolt makes sustainability easy via our unique light as a service model. They retrofit commercial premises with led lighting for no upfront cost. Their unique light as a service business model allows their clients to enjoy cash and energy savings from the moment of installation. They created this company and capex-free model because theybelieve businesses should not bear the financial risk of energy reduction projects. Their commitment to maintaining light fittings makes sustainability easy.
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Antler
VC Fund · Singapore, Central Region, Singapore · 2 investments in Sweden Retail startups, 118 in the past 12 months

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, United Kingdom, Australia

Investor stats

  • Total investments: 363
  • Round size: Seed $510k–$7.5M; Pre-Seed $100k–$1M; Series A $600k–$29M
  • Lead/follow: 55% lead, 45% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • FitFlo — FitFlo brings to life the connected gym experience for Operators, Trainers and Members.
  • Mole — Mole is a digital business card and mobile website software. Connect with your clients, promote your business online and much more. Comes with free customised NFC business card.
  • Optacloud — Fostering a global AI powered ecosystem to achieve 100% cloud efficacy-> effortlessly, economically and eco-consciously. Dev tools stack for automating the entire development lifecycle of cloud apps across- Build, Deploy & Optimize.
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Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups, 11 in the past 12 months

ALMI Invest is a venture capital company which invests in Swedish companies with exciting, scalable business models and motivated entrepreneurs. ALMI Invest consists of eight regionally based venture capital funds, all with local offices and experienced local investment managers. We manage a total of SEK 1 billion. Unlike most venture capitalists,we can invest in a wide range of businesses. A strong team of entrepreneurs, a scalable business model and an initial revenue stream are more important than the line of business when we invest.Our first, initial investment would typically be SEK 2-4 million. During the lifetime of an investment, sums of up to SEK 10 million can be ventured. We always syndicate with an investment partner (another venture capitalist or angel investor) from Sweden or otherwise which means that we can take a maximum of 50 percent of an investment round.ALMI Invest was founded in 2009 by ALMI Fretagspartner together with regional investors. Half of our capital comes from European Union structural funds, which accounts for an investment of SEK 500 million. The other 50 per cent comes from regional investors and ALMI Fretagspartner.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 190
  • Round size: Seed $138k–$1.3M; Pre-Seed $96k–$1.8M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

  • Dicot — Dicot is a pharmaceutical company focused on drug discovery and the development of novel lifestyle drugs to enrich patients' lives. The Company develops and manufactures medicines for the treatment of erectile dysfunction and premature ejaculation. The company's lead candidate, LIB-01, is in the pre-clinical stage of development.
  • EmbeDL — Efficient Deep Learning for Embedded Systems
  • Nordic Forestry Automation — The forestry sector is standing before unprecedented challenges in adapting to increased demand for sustainable raw materials, carbon storage, biodiversity conservation and a shortage of highly skilled machine operators. Digital tools, precision forestry and automation will play a crucial role in
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Augmented Reality, Virtual Reality
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 7
  • Round size: Seed $530k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Swedbank
VC Fund · Vilnius, Vilniaus Apskritis, Lithuania · 2 investments in Sweden Retail startups

Swedbank AB (formerly Föreningssparbanken) is a Nordic-Baltic banking group offering retail banking, asset management, financial, and other services.Swedbank is a modern bank firmly rooted in Swedish savings bank history.

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Investment focus

  • Industry: Banking, Real Estate, FinTech
  • Stage:Post-IPO Debt, Debt Financing
  • Geography: Sweden, Latvia, Finland

Investor stats

  • Total investments: 14
  • Round size: Post-IPO Debt $107M–$429M
  • Lead/follow: 29% lead, 71% follow

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
  • Kojamo Group — Kojamo plc will focus on real estate investments in Finland, renewing rental housing to make it increasingly attractive by developing new types of homes and services. The solutions promote work-related mobility in urbanising Finland, increase well-being and help preserve the environment. The vision of the housing investment company is to be apioneer in housing and the customer’s number-one choice.
  • Exeger — We invent, engineer, and provide world-changing technologies to improve everyday life.
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Daniel McCormick
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

Daniel McCormick

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Investment focus

  • Industry: Retail, Software, Marketplace
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Pre-Seed $405k–$643k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
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Chalmers Ventures AB
VC Fund · Göteborg, Vastra Gotaland, Sweden · 2 investments in Sweden Retail startups, 13 in the past 12 months

We are a leading tech investor & venture builder in the Nordics. Taking deep tech from lab to market.WELCOMEINVESTMENTS

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Investment focus

  • Industry: Software, Energy, Health Care
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 128
  • Round size: Seed $194k–$2.7M; Pre-Seed $5k–$175k
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Adsorbi — Adsorbi develops a novel biomaterial based on cellulose.
  • RadChat — RadChat is a method for arranging timeslots between cars in close proximity. The timeslots can then be used for radar sensing or for transmitting data to nearby cars through the radar unit.The patent-pending technology's ability to eliminate radar interference is unequaled. Because each car in the vicinity has its own assigned timeslot,there will be no interference from other vehicles. RadChat enables your vehicle's sensors to be trusted.The data communication utility is a supplementary technology for communication in scenarios requiring low latency, directed connectivity, and safety. Video feeds, vital safety alarms, location and positioning data, and other types of data can be delivered.
  • EmbeDL — Efficient Deep Learning for Embedded Systems
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

Browse database — It's Free!
NFT Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

We drive the fintech revolution Next Financial Technology Ventures Backing fintech pioneers since 2014 We aim to capture the shift in the financial industry and empower the entrepreneurs to realize their potential Our Story Strong portfolio across Fintech View the full portfolio Exciting news from the NFT portfolio View all news

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Investment focus

  • Industry: Financial Services, FinTech, Finance
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, United Kingdom

Investor stats

  • Total investments: 51
  • Round size: Seed $276k–$2.2M; Series A $1.1M–$2.7M
  • Lead/follow: 59% lead, 41% follow
  • Last fund: May invest from a new fund soon — last raise in 2016

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
  • roaring.io — We create automated solutions that simplifies your daily business processes, enabling you to work smarter and stay competitive.
  • Acknoledger — Ackno API will consist of UCNS and Ackno plagiarism engine that will be used by NFT platforms, NFT Marketplaces, Metaverses, and Digital Universes UCNS will adopt a decentralized approach to provide unique identifier for any content that is validated across Metaverses and NFT platforms AcknoLedger will collaborate with the current NFT and MetaverseEcosystem Partners to deploy UCNS solutions to their existing Digital Assets
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Iron Wolf Capital
VC Fund · Vilnius, Vilniaus Apskritis, Lithuania · 2 investments in Sweden Retail startups

We are here to make you succeed! Iron Wolf Capital is an international venture capital firm with an experienced team of professionals with global outlook and strong roots in the Baltics. and a mandate for helping entrepreneurs realise their ideas into successful businesses.

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Investment focus

  • Industry: Software, Infrastructure, Manufacturing
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Lithuania, Estonia, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $321k–$1.9M; Pre-Seed $120k–$943k; Series A $4.6M–$6.9M
  • Lead/follow: 61% lead, 39% follow

Portfolio highlights

  • Speiz — Speiz is a platform that enables revenue generation and sales for companies through the renting of warehousing space.
  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
  • Repsense — Repsense is a data company that mimics user journeys and predicts reactions to content found in search results pages. any of the clients can use the Repsense Index to quickly assess their reputation and compare it to competitors across different geographies and user intents.
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Daniel Pilotti
Angel · 2 investments in Sweden Retail startups

Daniel Pilotti

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 13
  • Lead/follow: no public data

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Norrsken VC
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups, 15 in the past 12 months

We are a venture capital fund investigating in Start-Ups solving the worlds biggest problems while building massive businesses.

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Investment focus

  • Industry: Software, Food and Beverage, Health Care
  • Stage:Seed, Series A
  • Geography: Sweden, United Kingdom, Germany

Investor stats

  • Total investments: 65
  • Round size: Seed $599k–$7.6M; Series A $1.1M–$21M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

  • LanguifyAI — Languify is an AI based language learning assistant which analyses, corrects, and tracks a user's spoken and written English across all platforms. The AI assistant prompts feedback and nudges that improve conversations in real-time that enable improvisation on the spot without any delay. It also enables users to learn at their own pace throughpersonalized learning plans and games designed to minimize repetition of errors.
  • Granular Energy — Granular Energy provides solutions for managing and trading clean energy. Our tools have been developed to support the recent emergence of 24/7 time-stamped energy certificates as well as traditional "annual" certificates.
  • Material Evolution — Material Evolution uses patented geopolymer technology and proprietary algorithms to create the most sustainable materials on the planet.Material Evolution’s first product is a cement mix made from 95% waste using its algorithm technology. Its smart concrete mix is 10X stronger, 5X more durable, and reduces carbon consumption by 85%. Mostimportantly, it’s economically viable for construction companies.
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Northzone
VC Fund · London, England, United Kingdom · 2 investments in Sweden Retail startups, 18 in the past 12 months

Northzone is a venture capital fund with a perspective shaped by lives as entrepreneurs. Since 1996, they've made over 175 investments and invest from Seed to Growth. They've partnered with the founders of Spotify, Avito, iZettle, Klarna, Hopin, and hundreds of others to build category-defining businesses. They've raised €1bn inSeptember 2022.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 239
  • Round size: Seed $2.3M–$11M; Series A $3.2M–$25M; Series B $5M–$52M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $1.1B in 2022

Portfolio highlights

  • IDOVEN — IDoven develops products to detect heart problems at an early stage to prevent heart diseases.
  • Quench.ai — Quench is a tech infrastructure for video creators to deliver exclusive content, engage and reward their true fans.
  • Bedrock Ocean Exploration — Bedrock is building smarter, more efficient ways to collect and manage seafloor data.
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Schibsted Growth
VC Fund · Oslo, Oslo, Norway · 2 investments in Sweden Retail startups

Investing in great digital companies!

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Investment focus

  • Industry: Internet, Financial Services, E-Commerce
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, France

Investor stats

  • Total investments: 51
  • Round size: Seed $90k–$5.3M
  • Lead/follow: 76% lead, 24% follow

Portfolio highlights

  • Bookis — Bookis is the Next-Generation Online Bookstore with Direct Author Compensation, making the sharing of stories and knowledge playfully easy - from all bookshelves, for everyone. We leverage community, technology and innovative distribution to enable radically easier peer-to-peer bookselling, with fair author compensation models. Building theworld's largest network of authors fighting for a more fair book industry worldwide.
  • Dintero — Dintero is a Norwegian startup delivering payment, checkout, crm & loyalty solutions.
  • Campanyon — Camping, RV parks, glamping near you. Book your outdoor stays.
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henQ
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 1 investments in Sweden Retail startups

We back the best European founders with €500k-€5m tickets. We like boring or ‘too small’ markets, atypical business models, or any early-stage business that is simply a little different in one way or another.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Seed, Series A, Series B
  • Geography: The Netherlands, United States, United Kingdom

Investor stats

  • Total investments: 54
  • Round size: Seed $536k–$4.3M; Series A $550k–$16M; Series B $1.5M–$17M
  • Lead/follow: 63% lead, 37% follow
  • Last fund: May invest from a new fund soon — raised $27M in 2020

Portfolio highlights

  • Kanpla — Connect digitally with your guests and combine the physical canteen with a digital experience.
  • Parkdepot — Wir digitalisieren Ihren Parkplatz ohne Schranken, Kontrolleure oder Parkscheiben.
  • Mews — Cloud-native, Mews PMS is an innovative hospitality management system that enables automation to boost revenue and empowers remarkable guest experiences.
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David Frykman
Angel · 1 investments in Sweden Retail startups

David frykman is the General partner at Norrsken VC. Attended Stockholm School of Economics.

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Investment focus

  • Industry: Sustainability, Retail, GreenTech
  • Stage:Angel, Series A
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Budbee — When you shop from a store that offers Budbee, we'll make sure your favorite things arrive - when and where you want them.
  • GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
  • Material Evolution — Material Evolution uses patented geopolymer technology and proprietary algorithms to create the most sustainable materials on the planet.Material Evolution’s first product is a cement mix made from 95% waste using its algorithm technology. Its smart concrete mix is 10X stronger, 5X more durable, and reduces carbon consumption by 85%. Mostimportantly, it’s economically viable for construction companies.
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Erik Stannow
Angel · Denmark, South Carolina, United States · 1 investments in Sweden Retail startups

Erik Stannow

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Investment focus

  • Industry: Retail, Payments, Mobile Apps
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
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Brightly Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Brightly Ventures backs bold founders on a mission to transform industries and change the world for the better. Brightly is an early-stage investor focused on the Nordics. It has a hands-on approach supporting high-potential ideas and bringing them to market. It makes a deep commitment to each investment we make and draw upon its network andcompany-building experience to help boost the journey.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 23
  • Round size: Seed $1.2M–$4.1M; Series A $3.2M–$11M
  • Lead/follow: 43% lead, 57% follow

Portfolio highlights

  • Zevoy — Automate receipt and expense management
  • Adway — Adway specializes in recruitment marketing, employer branding, Hr-tech and candidate journey solutions.
  • Worldfavor — Worldfavor is the first to bring sustainability and compliance information based on established frameworks to one global platform. We connect businesses around the world to share sustainability information with each other through one platform, where they can also manage and excel their own performance in a secure, collaborative space. We helpbusinesses avoid manual spreadsheets and stiff, expensive software. Simply because we want you to save time and resources for your impact, and because modern technology can enable so much more.The vision is to be global de-facto information platform for sustainable decisions, serving any actor with sustainability/compliance data (business data 2.0) on any organization from one shared platform where they also manage it. The SaaS covers all sustainability/compliance needs under one roof: Manage Sustainability, Visualize Sustainability and data collection and assessment of any type of partners in the Value Chain, such as suppliers or portfolio companies.
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Retail startups, 32 in the past 12 months

Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 400 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicornsRevolut, Hopin, Sorare, Pleo, and wefox along with fast-growing businesses such as Grover, viz.ai and Ezra. Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support and a global network built upon more than a decade's experience backing exceptional talent.Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.

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Investment focus

  • Industry: Software, FinTech, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 308
  • Round size: Seed $433k–$5.7M; Pre-Seed $430k–$1.6M; Series A $1M–$27M
  • Lead/follow: 16% lead, 84% follow
  • Last fund: Likely still investing — raised $178M in 2023

Portfolio highlights

  • Sylvera — Sylvera Carbon offset ratings make offset quality and risks transparent. We make offsets auditable for offset sellers, intermediaries, buyers and investors.
  • Outverse — A community platform that's easier to use, better organised and designed for real interaction.
  • Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Retail startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Mobile Apps, Internet
  • Stage:Seed, Pre-Seed
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 24
  • Round size: Seed $250k–$600k; Pre-Seed $107k–$500k
  • Lead/follow: 13% lead, 87% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Solu — Solu.co is a Fastest Growing hub for Technology, How-to, Gadgets, Entertainment, Lifestyle, Digital Marketing And Business Ideas.
  • Solu — Discover the next generation toolkit for analyzing, storing and sharing bacterial genomes.
  • Taika Tech — Taika Tech builds a novel interface for controlling the surrounding technology by making sense of your hand movement and location with a smart ring
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Proptech Farm
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

The Venture Capital fund making the worlds biggest and fastest changing asset class accessible, while contributing to a greener and more sustainable world by funding the planet changing minds of tomorrow. Proptech Farm - We accelerate Proptech start-ups!

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Investment focus

  • Industry: Real Estate, Property Management, Commercial Real Estate
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Thailand

Investor stats

  • Total investments: 6
  • Round size: Seed $369k–$3.2M
  • Lead/follow: 83% lead, 17% follow

Portfolio highlights

  • Lazudi — Free listings to full property agent service is available
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Collector Bank
VC Fund · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Retail startups

Collector is a niche bank that offers cost-effective and innovative financial solutions to private and corporate customers.

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Investment focus

  • Industry: Retail, Payments, Mobile Apps
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
  • Splitgrid — Splitgrid distribute cash funds automatically, which reduces the capital tied up for the store and risk minimizes for the supplier.
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Hady Shkeer
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Retail startups

Hady Shkeer is the Executive Director of Source A Network. He attended The Wharton School in 2014.

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Investment focus

  • Industry: Marketplace, E-Commerce, Same Day Delivery
  • Stage:Angel, Pre-Seed, Private Equity
  • Geography: Sweden

Investor stats

  • Total investments: 6
  • Round size: Angel $54k–$75k; Pre-Seed $15k–$15k; Private Equity $50k–$80k
  • Lead/follow: 17% lead, 83% follow

Portfolio highlights

  • Laqta! — Laqta! is a leading classifieds platform and B2C and C2C marketplace focused on Middle East, Europe, and Arabic speakers around the world. We are seeking to enter emerging markets around the world with B2C and C2C solutions and services.
  • Marifaa — Marifaa is a E-Learning Platform.
  • Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
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GroundBreak Ventures
VC Fund · Toronto, Ontario, Canada · 1 investments in Sweden Retail startups

GroundBreak Ventures™ is a property technology venture capital fund based out of Toronto and is focused on reimagining how and where people live and work. We invest in companies as early as ideation and provide both the capital and the domain expertise necessary to support the growth of our entrepreneurs, as well as the businesses they worktirelessly to build. Our goal is to invest in 5 – 10 emerging companies annually from around the world, with an emphasis on North America.

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Investment focus

  • Industry: Real Estate, Software, SaaS
  • Stage:Seed, Series A
  • Geography: Canada, United States, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $726k–$4M; Series A $5.8M–$11M
  • Lead/follow: 21% lead, 79% follow

Portfolio highlights

  • Darabase — Darabase is a unique platform enabling the creation, management and monetisation of location-based digital content in the real world and virtual metaverses.
  • Modulous — The Modulous Fastrack solution is a digitally integrated process enabling the rapid design, assembly and delivery of high quality, affordable, sustainable and smart homes.
  • Desana — Seamlessly integrate existing assets into a global network of flexible workspaces and meeting rooms so staff can work from quality environments. Wherever.
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Black Pearls VC
VC Fund · Gdansk, Pomorskie, Poland · 1 investments in Sweden Retail startups

Black Pearls VC is a venture capital firm focusing on Life Quality Technologies. We look for the best entrepreneurs in Poland and the Baltic Sea Region.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Seed, Pre-Seed
  • Geography: Poland, United States, United Kingdom

Investor stats

  • Total investments: 51
  • Round size: Seed $161k–$1.6M; Pre-Seed $60k–$1M
  • Lead/follow: 71% lead, 29% follow
  • Last fund: May invest from a new fund soon — last raise in 2017

Portfolio highlights

  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
  • Tapline — Tapline turns your SaaS recurring revenues into fast, transparent and non dilutive growth capital.
  • HeavyFinance — A borderless lending marketplace, where farmers meet investors
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups, 7 in the past 12 months

J12 Ventures invests early in innovative companies in the Nordics.

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Investment focus

  • Industry: Software, Machine Learning, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Germany, Portugal

Investor stats

  • Total investments: 39
  • Round size: Seed $1.5M–$10M
  • Lead/follow: 45% lead, 55% follow
  • Last fund: May invest from a new fund soon — last raise in 2020

Portfolio highlights

  • Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
  • Ostrom — We make energy fair, smart and green - one flexible monthly plan with no hidden fees, digital-first and 100% renewable energy.
  • MVision AI — MVision develops technology that improves the treatment of various types of cancer by using artificial intelligence and machine learning. The company has been built on the idea to be an impactful organisation by bringing AI assisted diagnosis and treatment to whoever needs it, especially in developing countries. This dramatically improves treatmentoutcome and saves money.The founding team consists of AI PhD’s, data platform architects and physicists with experience from companies such as Varian Medical Systems and GE healthcare.
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Bling Capital
VC Fund · San Francisco, California, United States · 1 investments in Sweden Retail startups, 18 in the past 12 months

Bling Capital is an early stage venture fund that helps entrepreneurs find product / market fit.

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Investment focus

  • Industry: Software, Information Technology, E-Commerce
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United States, India, Spain

Investor stats

  • Total investments: 120
  • Round size: Seed $2M–$6.3M; Pre-Seed $125k–$2.4M; Series A $7M–$125M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

  • Stylee — Stylee is a pioneer in applying cutting-edge picture AI functionalities to assist customers in finding clothes that suit their individual styles rather than what others have purchased or goods that are similar, and to assist retailers in increasing conversion rates and reducing return rates. Stylee can offer a variety of items to boost clientpersonalization and income for shops. Also appropriate for circular retailers and relatively simple to integrate into platforms.
  • Opus — Opus is a mobile-first training solution that meets workers where they are in order to help them perform, stay, and grow at work.
  • Eureka Health — Helping people with chronic conditions mitigate their symptoms.
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Creades AB
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Creades is an investment company investing in businesses that have the potential for revaluation and value creation. Creade's business concept is to provide a good risk-adjusted return to its shareholders by investing in businesses where Creades can act as an engaged owner, primarily in small and medium-listed and unlisted Swedish companies.The firm is a spin-off from Investment AB Öresund.

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Investment focus

  • Industry: Software, Enterprise Software, Apps
  • Stage:Seed, Series A
  • Geography: Sweden, United States, Luxembourg

Investor stats

  • Total investments: 26
  • Round size: Seed $2.8M–$3.5M; Series A $2.1M–$3.2M
  • Lead/follow: 48% lead, 52% follow

Portfolio highlights

  • Kreditz — Kreditz makes sense out of open banking/PSD2-data with their proprietary Analytics Categorization Engine (ACE). By using ACE, Kreditz is able to fine-tune the transaction data (from any AISP-data aggregator) to make it understandable and usable in valid functional products such as income verification, credit scoring, KYC and many more. Theproducts are available both by API or by an integration-free Web portal. Kreditz serves industries such as consumer- & SME-lending, money transfer, auditing, gambling/betting, insurance and more throughout the Nordic countries.
  • Instabee — Delivery when it suits you who shop online
  • Instabox — Instabox Express is a shipping service available in selected online stores. It ship your express delivery package to our lockers in Sweden, Norway and Denmark.Instabox handles logistics for e-commerce retailers, offering same-day delivery through its network of last-mile smart delivery lockers. The service reaches about six million Swedes,delivering from the likes of H&M, Ikea, and Lloyds. In a press release, the company claims its growth has more than tripled each year over the last few years.
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Rävberget Venture Capital AB
VC Fund · 1 investments in Sweden Retail startups

Venture Capital

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Investment focus

  • Industry: Rental, Retail, Peer to Peer
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: no public data

Portfolio highlights

  • Hygglo — Peer to peer plattform for renting and renting out everyday stuff.
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Bonnier Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies and funds of various sizes.

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Investment focus

  • Industry: Health Care, Digital Media, Software
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 51
  • Round size: Seed $1M–$4.8M; Series A $3.2M–$21M
  • Lead/follow: 39% lead, 61% follow

Portfolio highlights

  • Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
  • Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
  • Kyra — Kyra is a Gen-Z entertainment company creating engaging digital content that resonates with youth culture. We represent world class digital native talent, produce digital content with the biggest and best consumer brands and develop media properties publishing daily content on platforms that matter to Gen Z. Kyra has the ability to not onlytarget but truly engage with the Gen-Z audience through content that resonates based on real-time audience data from our proprietary KyraIQ technology. Our inclusive, ahead-of-the-trend content and content creators make us the ultimate destination for the Gen-Z consumer who wants to be inspired by their own community. Our approach and creativity is based on data and insights and has proven to engage this audience better than any traditional publisher. We house a talent agency representing and collaborating with the leading Gen Z social stars such as Abby Roberts and Noen Eubanks; a global content studio creating award-winning content for youth-seeking brand partners such as Converse and HP; and a newly developed portfolio of media properties publishing daily content on Gen Z-native platforms around beauty, fashion, adventure, food, gaming and entertainment.Kyra engages Gen Z better than any traditional publisher, with an audience of 78 million social media followers racking up 750 million monthly video views in 190 countries around the globe. We know exactly where Gen Z is spending their time online and we respect their interests and passions. That result is content that is meaningful and fosters long term engagement for blue chip brands. Our team are experts on Gen Z culture, whether they are producing, managing, creating or marketing in New York, London and Los Angeles. Learn more at https://kyra.com/reel
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, Big Data, Mobile Apps
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 22
  • Round size: Seed $180k–$700k
  • Lead/follow: 5% lead, 95% follow

Portfolio highlights

  • Divly — Divly simplifies and automates declaring taxes on your crypto trading.
  • Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
  • Circulate — Find the best packaging for you and the planet in our marketplace
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Marius Jakulis Jason foundation
VC Fund · Vilnius, Vilniaus Apskritis, Lithuania · 1 investments in Sweden Retail startups

Marius Jakulis Jason foundation is a non-profit foundation of lawyer and investor Marius Jakulis Jason.

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Investment focus

  • Industry: EdTech, Retail, Software
  • Stage:Pre-Seed
  • Geography: Sweden, Lithuania

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Memby — Memby is a Lithuania-based EdTech startup that brings affordable online tutorship to high schoolers.
  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Retail startups, 7 in the past 12 months

Heartcore Capital is an early-stage venture capital firm devoted to backing founders building category-defining consumer internet brands.Founded as Sunstone Capital in 2007, Heartcore has raised over $500 million in committed capital across four fund generations. The firm has offices in Copenhagen, Berlin, and Paris but invests across Europe andoccasionally in the United States. Heartcore has backed more than 70 exceptional founding teams.

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Investment focus

  • Industry: Software, E-Commerce, Artificial Intelligence
  • Stage:Series A, Seed, Series B
  • Geography: Denmark, Germany, United States

Investor stats

  • Total investments: 151
  • Round size: Seed $964k–$9M; Series A $3M–$19M; Series B $9.6M–$46M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

  • MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
  • Quell — An immersive first-person fitness game you can play anywhere - Quell is the future of fitness gaming.
  • Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

SF Ventures is a venture capital firm.

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Investor stats

  • Total investments: 4
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • laiout — We are a team of entrepreneurs tasked with reducing the time and frustration involved when designing early stage floor plans for large developments and existing properties.With support from world's biggest early-stage VC and several of our international future clients our team is helping to optimize this tedious architectural design phasesaving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Karl-Johan Persson
Angel · 1 investments in Sweden Retail startups

Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

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Investment focus

  • Industry: Information Technology, Internet, Software
  • Stage:Seed, Angel
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 18
  • Lead/follow: no public data

Portfolio highlights

  • Nordtech Group — Nordtech Group is a technology group consisting of software companies with industry-specific products. Common to its companies is that they deliver high customer values ​​within their respective segments.
  • Relate — Relate is a startup that develops apps and other services to help both singles and couples to healthy and meaningful romantic relationships.
  • Joint Academy — Joint Academy connects patients with licensed physical therapists to deliver online treatments for chronic joint and back pain. Our treatments are clinically proven and give patients access to a personal, licensed physical therapist, an individualized exercise plan, interactive education about the condition, and progress tracking — all through auser-friendly app. Peer-reviewed studies show that Joint Academy patients reduce their pain, change their minds about surgery, and quit painkillers. Joint Academy is now available to patients in Sweden, the US, the UK, France, and Germany.
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Fabian Hielte
Angel · 1 investments in Sweden Retail startups

Fabian Hielte

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Investment focus

  • Industry: Retail, FinTech, Software
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • WhyWaste — Reduce your food waste and increase your profits with Whywastes digital solutions. Schedule a demo to see how we can help your store become more sustainable and more profitable.
  • Interspectral
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Health Care
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 25
  • Lead/follow: no public data

Portfolio highlights

  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
  • H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Vinnova is Sweden's innovation agency

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Investment focus

  • Industry: Health Care, Software, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States

Investor stats

  • Total investments: 49
  • Round size: Seed $30k–$360k; Grant $28k–$321k
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • Pirr — Welcome to an endless world of erotic fantasies, powered by AI.
  • Mentice — Mentice offers a wide and growing set of medical simulations and software solutions within image guided therapies to support improved clinical outcomes.
  • Oncopeptides — Oncopeptides is a global biotech company focusing on research, development and commercialization of targeted therapies for difficult-to-treat hematological diseases.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Luminar Ventures is a venture capital fund that prefers to make early-stage investments in technology companies. They engage with their portfolio companies and are actively helping with strategic, growth, team and organizational, and operational support, and together setting the foundation for future expansion.Luminar's core investment focusis on scalable digital seed-stage companies from the Nordics, founded by highly motivated and talented entrepreneurs with a vision to disrupt or transform major industries. The firm aims to provide experienced seed-stage financing and active operational support to Sweden based early-stage technology companies that are looking to disrupt or transform major industries with digital technologies and innovations.

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Investment focus

  • Industry: Software, Information Technology, Insurance
  • Stage:Seed, Series A
  • Geography: Sweden, United States, Norway

Investor stats

  • Total investments: 41
  • Round size: Seed $875k–$4.1M; Series A $2.8M–$11M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Muninn — AI-powered cyber security - defending your entire network
  • Aviant — Delivering full-stack drone services that enables autonomous and on-demand transport of cargo.
  • Vibrant — The best in taking easy payments! Start accepting contactless transactions straight through your phone!
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NEA Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

NEA Partners is a Swedish investment company founded in 2017 with the idea of ​​combining the best of entrepreneurship, networks and capital.

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Investment focus

  • Industry: Energy, Retail, CleanTech
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Qvantum — Qvantum is driven by a passion for a sustainable future, built by a team of industry experts, and using groundbreaking innovation.
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Rustan Panday
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Rustan Panday

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Investment focus

  • Industry: EBooks, Retail, Computer
  • Stage:Seed, Angel, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Storytel — Storytel is a provider of audiobook and e-book streaming services. The company offers unlimited streaming to consumers in 20+ markets. With Storytel, users can discover award-winning detective stories, dizzying novels, or powerful biographies, and easily sort books in Swedish, English, Arabic, Danish or Finnish.Storytel was founded in 2005 andhas since been a leader in subscription services for audiobooks and e-books. The company is established in Sweden, Denmark, Norway, Holland, and Poland. Since 2015 Storytel has also been the publisher of the physical books for the acquisition of publishing houses Massolit and B. Wahlstrom.
  • Light Flex Technology — Active Printed Light - Powering The World's Smartest Garments
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Foxmont Capital Partners
VC Fund · Makati, Manila, Philippines · 1 investments in Sweden Retail startups, 6 in the past 12 months

Foxmont Capital Partners invest in Filipino-focused or Filipino-founded early stage technology startups that have proven that they can scale effectively and lead the Philippine digital evolution. Foxmont Capital Partners believe that if a Filipino startup can succeed in the Philippines, it can succeed anywhere.

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Investment focus

  • Industry: E-Commerce, FinTech, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Philippines, Singapore, United States

Investor stats

  • Total investments: 34
  • Round size: Pre-Seed $120k–$500k
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

  • Filipino — Filipino sells handmade interior pieces for stores, museums, hotels, restaurants, and cafes.
  • TANGGapp — Send money to the Philippines with the best exchange rates! Money transfers are received in minutes. Get full transparency on your transaction - no FX markups or secret costs. Download TANGapp today and get started!
  • Shoppable Business — Shoppable Philippines B2B Marketplace
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Aggregate Media
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Aggregate is a venture capital company investing with media as expansion capital - media for equity. Since the start 2002, Aggregate has made over 150 transactions in a variety of industries; e-commerce, digital services, product- and B2B-companies etc. Aggregate target companies which today are not able to maximize the effect on their market, inlack of capital for media advertising.

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Investment focus

  • Industry: E-Commerce, Information Technology, Software
  • Stage:Seed, Series A
  • Geography: Sweden

Investor stats

  • Total investments: 20
  • Round size: Seed $184k–$860k; Series A $840k–$2.3M
  • Lead/follow: 45% lead, 55% follow

Portfolio highlights

  • Zcooly — Zcooly offers several educational games for children.
  • Parkamo — Parkamo is like Hotels.com & Airbnbn for parking. All apps, all prices, full transparency and you can earn money by renting out your parking.
  • Swedish Temptations — Swedish Temptations, founded in 2019 by CEO Pia Qvarnström, built a brand named Bärta for producing organic, vegan and fermented food. The ingredients include Swedish split peas.
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Retail Investor funding in Sweden at a glance

Stats across 72 deals from 63 investors.

63
investors
in Sweden Retail startups
72
deals
in Sweden Retail startups
$921k
median round
in Sweden Retail startups
48%
lead investors
lead at least one round
19%
Seed
most common funding stage
81/19
VC / Angel
share of investor count

Access all 63 investors in Sweden Retail startups.

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