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Top 45 Fashion Startup Investors in Sweden (May 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Cristina Stenbeck
Angel
4 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Health Care
Almi Invest
VC Fund
3 Sweden, United States, United Kingdom Seed, Pre-Seed Software, Health Care, Information Technology $96k–$1.8M
Bo Mattsson
Angel
2 Sweden, Germany Seed, Angel Internet, Information Technology, Software $145k–$1.4M
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A E-Commerce, Fashion, B2B
Wellstreet
VC Fund
2 Sweden, Norway, Finland Seed, Pre-Seed E-Commerce, Software, Retail $184k–$1M
Verdane
VC Fund
2 Sweden, Norway, Germany Private Equity, Series A E-Commerce, Software, Information Technology $4.4M–$100M
Martin Lorentzon
Angel
2 Sweden, United Kingdom Seed Beauty, Coffee, Fashion
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Seed, Pre-Seed, Series A Gaming, Augmented Reality, Virtual Reality $530k–$1.1M
Fredrik Mansson
Angel
2 Sweden Seed, Angel Beauty, Fashion, Lifestyle
Luminar Ventures
VC Fund
2 Sweden, United States, Norway Seed, Series A Software, Information Technology, Insurance $875k–$11M
Vinnova
VC Fund
2 Sweden, United States Grant, Seed Health Care, Software, Biotechnology $28k–$360k
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments
Time for Growth
VC Fund
1 France, Sweden Series C, Private Equity Fashion, Internet, Marketing
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, SaaS, Information Technology $250k–$1.5M
Watertower Ventures
VC Fund
1 United States, Sweden Seed, Pre-Seed, Series A E-Commerce, Internet, Software $300k–$6M
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Seed, Pre-Seed Software, Mobile Apps, Internet $107k–$600k
Pale blue dot
VC Fund
1 United Kingdom, United States, Sweden Seed, Pre-Seed, Series A Logistics, AgTech, Supply Chain Management $1M–$5.7M
J12 Ventures
VC Fund
1 Sweden, Germany, Latvia Seed, Pre-Seed, Series A Software, Machine Learning, Artificial Intelligence $1.5M–$10M
SF Ventures
VC Fund
1
Antler
VC Fund
1 Singapore, United Kingdom, Australia Pre-Seed, Seed, Series A Software, Information Technology, SaaS $100k–$29M
Sophia Bendz
Angel
1 Sweden, United Kingdom, United States Seed, Pre-Seed Health Care, Software, Apps $1.1M–$3.6M
Northzone
VC Fund
1 United States, Sweden, United Kingdom Series A, Series B, Seed Software, E-Commerce, Information Technology $2.3M–$52M
Proptech Farm
VC Fund
1 Sweden, Thailand Seed, Pre-Seed Real Estate, Property Management, Commercial Real Estate $369k–$3.2M
eEquity
VC Fund
1 Sweden, Finland Seed, Series B E-Commerce, Fashion, Shoes
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Lifestyle $700k–$1.8M
Otiva
VC Fund
1 Sweden, France Seed, Series A, Series B Fashion, Lifestyle, Marketplace $1.6M–$12M
Bonnier Ventures
VC Fund
1 Sweden, Finland, Germany Seed, Series A Health Care, Digital Media, Software $1M–$21M
Seedcamp
VC Fund
1 United Kingdom, United States, Germany Seed, Pre-Seed, Series A Software, FinTech, SaaS $430k–$27M
Zenith Venture Capital
VC Fund
1 Sweden Apps, Electronics, Consumer Electronics
Ludvig Linge
Angel
1 Sweden Seed, Angel Software, Apps, Mobile Apps $92k–$230k
Filip Engelbert
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Lifestyle $700k–$1.8M
Gustav Söderström
Angel
1 Sweden, United States Seed, Series A B2B, Internet, DIY
GP Bullhound
VC Fund
1 United Kingdom, Sweden, Spain Series B, Series A Software, E-Commerce, Internet $1.8M–$27M
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $4M–$14M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Seed Software, Big Data, Mobile Apps $180k–$700k
Jacob De Geer
Angel
1 Sweden, United Kingdom Seed, Series A Internet, IaaS, SaaS
FJ Labs
VC Fund
1 United States, United Kingdom, Brazil Seed, Series A, Series B E-Commerce, Software, Financial Services $1.1M–$107M
GroundBreak Ventures
VC Fund
1 Canada, United States, United Kingdom Seed, Series A Real Estate, Software, SaaS $726k–$11M
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Series B Fashion, E-Commerce, Manufacturing
Pär Svärdson
Angel
1 Sweden Angel Beauty, Fashion, Computer
LIU Invest
VC Fund
1 Sweden Seed, Pre-Seed Biotechnology, Information Technology, Health Care $553k–$1.3M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed Fashion, Big Data, Social Media
H&M Group Ventures (Prev. H&M CO:LAB)
VC Fund
1 Sweden, United States, United Kingdom Series A, Series B E-Commerce, Fashion, Textiles
Heartcore Capital
VC Fund
1 Denmark, Germany, United States Series A, Seed, Series B Software, E-Commerce, Artificial Intelligence $964k–$46M
Magnus Emilson
Angel
1 Sweden Seed, Angel E-Commerce, B2B, Mobile $313k–$589k
Access all 66 investors in Sweden Fashion startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Health Care
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 25
  • Lead/follow: no public data

Portfolio highlights

  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
  • H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups, 11 in the past 12 months

ALMI Invest is a venture capital company which invests in Swedish companies with exciting, scalable business models and motivated entrepreneurs. ALMI Invest consists of eight regionally based venture capital funds, all with local offices and experienced local investment managers. We manage a total of SEK 1 billion. Unlike most venture capitalists,we can invest in a wide range of businesses. A strong team of entrepreneurs, a scalable business model and an initial revenue stream are more important than the line of business when we invest.Our first, initial investment would typically be SEK 2-4 million. During the lifetime of an investment, sums of up to SEK 10 million can be ventured. We always syndicate with an investment partner (another venture capitalist or angel investor) from Sweden or otherwise which means that we can take a maximum of 50 percent of an investment round.ALMI Invest was founded in 2009 by ALMI Fretagspartner together with regional investors. Half of our capital comes from European Union structural funds, which accounts for an investment of SEK 500 million. The other 50 per cent comes from regional investors and ALMI Fretagspartner.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 190
  • Round size: Seed $138k–$1.3M; Pre-Seed $96k–$1.8M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

  • Dicot — Dicot is a pharmaceutical company focused on drug discovery and the development of novel lifestyle drugs to enrich patients' lives. The Company develops and manufactures medicines for the treatment of erectile dysfunction and premature ejaculation. The company's lead candidate, LIB-01, is in the pre-clinical stage of development.
  • EmbeDL — Efficient Deep Learning for Embedded Systems
  • Nordic Forestry Automation — The forestry sector is standing before unprecedented challenges in adapting to increased demand for sustainable raw materials, carbon storage, biodiversity conservation and a shortage of highly skilled machine operators. Digital tools, precision forestry and automation will play a crucial role in
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Internet, Information Technology, Software
  • Stage:Seed, Angel
  • Geography: Sweden, Germany

Investor stats

  • Total investments: 21
  • Round size: Seed $184k–$1.4M; Angel $145k–$276k
  • Lead/follow: 5% lead, 95% follow

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.
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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell

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Investment focus

  • Industry: E-Commerce, Fashion, B2B
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 8
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Circulate — Find the best packaging for you and the planet in our marketplace
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: E-Commerce, Software, Retail
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 57
  • Round size: Seed $184k–$829k; Pre-Seed $611k–$1M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
  • Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.
  • Enable Banking — Empower your business with Enable Banking, the leading open banking connectivity provider, offering a secure, single API solution for seamless integration with 2500+ major banks across Europe. Book a demo today to unlock the future of open finance.
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Verdane
VC Fund · Oslo, Oslo, Norway · 2 investments in Sweden Fashion startups, 8 in the past 12 months

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: E-Commerce, Software, Information Technology
  • Stage:Private Equity, Series A
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 117
  • Round size: Series A $4.4M–$28M; Private Equity $10M–$100M
  • Lead/follow: 44% lead, 56% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Blinto — Blinto offers an online auction platform that offers both sellers and buyers the opportunity to meet via a complete online auction service. The products primarily auctioned on its websites are construction machines, commercial vehicles, and tools.
  • Verified — Verified specializes in providing services for electronic signing, identification, anti-money laundering and API integration solutions.
  • Urban Volt — UrbanVolt makes sustainability easy via our unique light as a service model. They retrofit commercial premises with led lighting for no upfront cost. Their unique light as a service business model allows their clients to enjoy cash and energy savings from the moment of installation. They created this company and capex-free model because theybelieve businesses should not bear the financial risk of energy reduction projects. Their commitment to maintaining light fittings makes sustainability easy.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 4
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
  • Student.com — Student.com is the world’s leading marketplace for international student housing, helping students find their perfect home abroad. Student.com has been six years in the making and their international team has already helped thousands of students find their home.They have the widest and most carefully selected range of rooms that were built andare managed specifically for students. This gives you the power to explore and compare a variety of rooms across different neighbourhoods so that you can make the right choice. Choosing the right home provides a safe and inspiring foundation. It helps you to grow and make the most of your journey.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Augmented Reality, Virtual Reality
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 7
  • Round size: Seed $530k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Show all investments...

Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar Ventures is a venture capital fund that prefers to make early-stage investments in technology companies. They engage with their portfolio companies and are actively helping with strategic, growth, team and organizational, and operational support, and together setting the foundation for future expansion.Luminar's core investment focusis on scalable digital seed-stage companies from the Nordics, founded by highly motivated and talented entrepreneurs with a vision to disrupt or transform major industries. The firm aims to provide experienced seed-stage financing and active operational support to Sweden based early-stage technology companies that are looking to disrupt or transform major industries with digital technologies and innovations.

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Investment focus

  • Industry: Software, Information Technology, Insurance
  • Stage:Seed, Series A
  • Geography: Sweden, United States, Norway

Investor stats

  • Total investments: 41
  • Round size: Seed $875k–$4.1M; Series A $2.8M–$11M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Muninn — AI-powered cyber security - defending your entire network
  • Aviant — Delivering full-stack drone services that enables autonomous and on-demand transport of cargo.
  • Vibrant — The best in taking easy payments! Start accepting contactless transactions straight through your phone!
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

Browse database — It's Free!
Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's innovation agency

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Investment focus

  • Industry: Health Care, Software, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States

Investor stats

  • Total investments: 49
  • Round size: Seed $30k–$360k; Grant $28k–$321k
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • Pirr — Welcome to an endless world of erotic fantasies, powered by AI.
  • Mentice — Mentice offers a wide and growing set of medical simulations and software solutions within image guided therapies to support improved clinical outcomes.
  • Oncopeptides — Oncopeptides is a global biotech company focusing on research, development and commercialization of targeted therapies for difficult-to-treat hematological diseases.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 13
  • Lead/follow: no public data

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Fashion, Internet, Marketing
  • Stage:Series C, Private Equity
  • Geography: France, Sweden

Investor stats

  • Total investments: 3
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • CCM Benchmark — CCM Benchmark is a french online media group with web properties in 6 different languages (french, english, spanish, portuguese, italian, german). CCM Benchmark is the merger between CommentCaMarche and Benchmark group in october 2010.
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 20
  • Round size: Seed $250k–$1.5M; Angel $300k–$360k; Pre-Seed $250k–$1.1M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.5M in 2019

Portfolio highlights

  • Steep — The modern analytics platform powered by metrics.
  • All Gravy — Butter gives you happier employees, by reducing their financial stress and giving them an understanding of their salary and financial situation
  • Platypus — Grow your culture. Backed by data. Platypus is the HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: E-Commerce, Internet, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Sweden

Investor stats

  • Total investments: 37
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: May invest from a new fund soon — last raise in 2020

Portfolio highlights

  • Giadzy — La Dolce Vita By Giada de Laurentiis. Hand-picked Italian products sourced from small family purveyors across the country, from the snowy Alps to sultry Sicily. You'll also find Recipes, Travel Guides and as well as tips from trusted chefs and locals.
  • Kodezi — Improve your coding skills instantaneously using AI. Kodezi is Grammarly for programmers.
  • Off Script — Start your own curated online multi-brand shop, and sell your favorite products from any brand.
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Mobile Apps, Internet
  • Stage:Seed, Pre-Seed
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 24
  • Round size: Seed $250k–$600k; Pre-Seed $107k–$500k
  • Lead/follow: 13% lead, 87% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Solu — Solu.co is a Fastest Growing hub for Technology, How-to, Gadgets, Entertainment, Lifestyle, Digital Marketing And Business Ideas.
  • Solu — Discover the next generation toolkit for analyzing, storing and sharing bacterial genomes.
  • Taika Tech — Taika Tech builds a novel interface for controlling the surrounding technology by making sense of your hand movement and location with a smart ring
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups, 9 in the past 12 months

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Logistics, AgTech, Supply Chain Management
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Sweden

Investor stats

  • Total investments: 28
  • Round size: Seed $1.9M–$5.7M; Pre-Seed $1M–$2M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: May invest from a new fund soon — last raise in 2021

Portfolio highlights

  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • PIONIX — open source software as a service for charging stations / e-mobility
  • ClimateAligned — AI-driven platform for a climate view on financial products
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J12 Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups, 6 in the past 12 months

J12 Ventures invests early in innovative companies in the Nordics.

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Investment focus

  • Industry: Software, Machine Learning, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Germany, Latvia

Investor stats

  • Total investments: 35
  • Round size: Seed $1.5M–$10M
  • Lead/follow: 45% lead, 55% follow
  • Last fund: May invest from a new fund soon — last raise in 2020

Portfolio highlights

  • Dema.ai — First-of-its-kind AI decision platform for e-commerce
  • Kudos Labs — Kudos is a reward platform for gamers with the mission to give back to the community.
  • MVision AI — AI-Powered AutomaticContouring for Radiotherapy
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investor stats

  • Total investments: 4
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • laiout — We are a team of entrepreneurs tasked with reducing the time and frustration involved when designing early stage floor plans for large developments and existing properties.With support from world's biggest early-stage VC and several of our international future clients our team is helping to optimize this tedious architectural design phasesaving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Antler
VC Fund · Singapore, Central Region, Singapore · 1 investments in Sweden Fashion startups, 118 in the past 12 months

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, United Kingdom, Australia

Investor stats

  • Total investments: 363
  • Round size: Seed $510k–$7.5M; Pre-Seed $100k–$1M; Series A $600k–$29M
  • Lead/follow: 55% lead, 45% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • FitFlo — FitFlo brings to life the connected gym experience for Operators, Trainers and Members.
  • Mole — Mole is a digital business card and mobile website software. Connect with your clients, promote your business online and much more. Comes with free customised NFC business card.
  • Optacloud — Fostering a global AI powered ecosystem to achieve 100% cloud efficacy-> effortlessly, economically and eco-consciously. Dev tools stack for automating the entire development lifecycle of cloud apps across- Build, Deploy & Optimize.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Apps
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United Kingdom, United States

Investor stats

  • Total investments: 39
  • Round size: Seed $1.1M–$3.6M
  • Lead/follow: 18% lead, 82% follow

Portfolio highlights

  • mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
  • Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
  • Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.
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Northzone
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 18 in the past 12 months

Northzone is a venture capital fund with a perspective shaped by lives as entrepreneurs. Since 1996, they've made over 175 investments and invest from Seed to Growth. They've partnered with the founders of Spotify, Avito, iZettle, Klarna, Hopin, and hundreds of others to build category-defining businesses. They've raised €1bn inSeptember 2022.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 239
  • Round size: Seed $2.3M–$11M; Series A $3.2M–$25M; Series B $5M–$52M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $1.1B in 2022

Portfolio highlights

  • IDOVEN — IDoven develops products to detect heart problems at an early stage to prevent heart diseases.
  • Quench.ai — Quench is a tech infrastructure for video creators to deliver exclusive content, engage and reward their true fans.
  • Bedrock Ocean Exploration — Bedrock is building smarter, more efficient ways to collect and manage seafloor data.
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Proptech Farm
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

The Venture Capital fund making the worlds biggest and fastest changing asset class accessible, while contributing to a greener and more sustainable world by funding the planet changing minds of tomorrow. Proptech Farm - We accelerate Proptech start-ups!

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Investment focus

  • Industry: Real Estate, Property Management, Commercial Real Estate
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Thailand

Investor stats

  • Total investments: 6
  • Round size: Seed $369k–$3.2M
  • Lead/follow: 83% lead, 17% follow

Portfolio highlights

  • Lazudi — Free listings to full property agent service is available
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sidan lanseras inom kort!

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Investment focus

  • Industry: E-Commerce, Fashion, Shoes
  • Stage:Seed, Series B
  • Geography: Sweden, Finland

Investor stats

  • Total investments: 6
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Briqpay — Your one stop shop for payment integration
  • CHIMI — Founded in Stockholm in 2016 on the idea of creating eyewear, ready-to-wear and accessories engineered for a fearless lifestyle.
  • John Henric — Free Shipping & Fast Delivery. Discover our wide range of Men's accessories & Shirts. From ties and pocket squares to dressed shirts.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: Fashion, Lifestyle, Marketplace
  • Stage:Seed, Series A, Series B
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $1.6M–$3M; Series A $3M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Bonnier Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies and funds of various sizes.

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Investment focus

  • Industry: Health Care, Digital Media, Software
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 51
  • Round size: Seed $1M–$4.8M; Series A $3.2M–$21M
  • Lead/follow: 39% lead, 61% follow

Portfolio highlights

  • Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
  • Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
  • Kyra — Kyra is a Gen-Z entertainment company creating engaging digital content that resonates with youth culture. We represent world class digital native talent, produce digital content with the biggest and best consumer brands and develop media properties publishing daily content on platforms that matter to Gen Z. Kyra has the ability to not onlytarget but truly engage with the Gen-Z audience through content that resonates based on real-time audience data from our proprietary KyraIQ technology. Our inclusive, ahead-of-the-trend content and content creators make us the ultimate destination for the Gen-Z consumer who wants to be inspired by their own community. Our approach and creativity is based on data and insights and has proven to engage this audience better than any traditional publisher. We house a talent agency representing and collaborating with the leading Gen Z social stars such as Abby Roberts and Noen Eubanks; a global content studio creating award-winning content for youth-seeking brand partners such as Converse and HP; and a newly developed portfolio of media properties publishing daily content on Gen Z-native platforms around beauty, fashion, adventure, food, gaming and entertainment.Kyra engages Gen Z better than any traditional publisher, with an audience of 78 million social media followers racking up 750 million monthly video views in 190 countries around the globe. We know exactly where Gen Z is spending their time online and we respect their interests and passions. That result is content that is meaningful and fosters long term engagement for blue chip brands. Our team are experts on Gen Z culture, whether they are producing, managing, creating or marketing in New York, London and Los Angeles. Learn more at https://kyra.com/reel
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 32 in the past 12 months

Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 400 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicornsRevolut, Hopin, Sorare, Pleo, and wefox along with fast-growing businesses such as Grover, viz.ai and Ezra. Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support and a global network built upon more than a decade's experience backing exceptional talent.Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.

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Investment focus

  • Industry: Software, FinTech, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 308
  • Round size: Seed $433k–$5.7M; Pre-Seed $430k–$1.6M; Series A $1M–$27M
  • Lead/follow: 16% lead, 84% follow
  • Last fund: Likely still investing — raised $178M in 2023

Portfolio highlights

  • Sylvera — Sylvera Carbon offset ratings make offset quality and risks transparent. We make offsets auditable for offset sellers, intermediaries, buyers and investors.
  • Outverse — A community platform that's easier to use, better organised and designed for real interaction.
  • Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
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Zenith Venture Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

I found a great domain name for sale on Dan.com. Check it out!

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Investment focus

  • Industry: Apps, Electronics, Consumer Electronics
  • Geography: Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Leeroy — Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile. Leeroy provides merchants with tools to communicate and interact with the customer in real time leveraging efficiency, revenues and customer experience putting the merchant in the driver seat. The company's platform is aproduction and distribution tool for several different digital channels: in-store with communication by digital signage and by mobile to enhance loyalty.
  • Fan League — Innovative and social games focused on English football
  • Truecaller — We have identified 184.5 billion unknown calls & helped in blocking 37.8 billion spam calls in 2021. Download the Truecaller app for free today for safer communication!
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $92k–$230k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 9
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

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Investment focus

  • Industry: B2B, Internet, DIY
  • Stage:Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 4
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
  • Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
  • Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice​ from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.
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GP Bullhound
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

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Investment focus

  • Industry: Software, E-Commerce, Internet
  • Stage:Series B, Series A
  • Geography: United Kingdom, Sweden, Spain

Investor stats

  • Total investments: 95
  • Round size: Series A $1.8M–$27M; Series B $3.7M–$27M
  • Lead/follow: 19% lead, 81% follow
  • Last fund: May invest from a new fund soon — last raise in 2020

Portfolio highlights

  • Sesamy — Sesamy provides frictionless single purchases and consumption of digital content, without restricting the user’s choice of app or device.
  • EcoVadis — Ratings platform to assess corporate social responsibility and sustainable procurement. Solutions include risk monitoring, audit management and sustainability ratings.
  • CoverManager — CoverManager is a tool for creating, sell and managing reservations of a restaurant.
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 19
  • Round size: Seed $4M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Robin Games — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — A new model for funding world-class education at no cost to students, and no risk for governments.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, Big Data, Mobile Apps
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 22
  • Round size: Seed $180k–$700k
  • Lead/follow: 5% lead, 95% follow

Portfolio highlights

  • Divly — Divly simplifies and automates declaring taxes on your crypto trading.
  • Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
  • Circulate — Find the best packaging for you and the planet in our marketplace
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Jacob De Geer
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.

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Investment focus

  • Industry: Internet, IaaS, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Qatalog — Connect tools, resources and teams in one digital Work Hub. Find information quickly, collaborate effectively. Set up your Work Hub.
  • Ark Kapital — Ark Kapital is a precision financing company that empowers technology businesses to grow faster, enables owners to maintain control, and reduces risk for investors. ArK is founded by a world-class AI technology developer, a six-time-founder, and the veteran banker you always wanted.
  • Lace Laboratory — Empowering panties. For women by women.
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FJ Labs
VC Fund · New York, New York, United States · 1 investments in Sweden Fashion startups, 51 in the past 12 months

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer facing startups.

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Investment focus

  • Industry: E-Commerce, Software, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United States, United Kingdom, Brazil

Investor stats

  • Total investments: 491
  • Round size: Seed $1.1M–$8.6M; Series A $3.5M–$23M; Series B $7.1M–$107M
  • Lead/follow: 4% lead, 96% follow
  • Last fund: May invest from a new fund soon — last raise in 2016

Portfolio highlights

  • Metaloop — Metaloop is a scrap trading company that helps businesses from the metal recycling industry to boost revenue without scaling.
  • Cardino — Cardino - Verkaufen Sie Ihr E-Auto digital zum besten Preis. Entdecken Sie die einfache und bequeme Art, Ihr Elektroauto online zu verkaufen.
  • Beckley Waves — Beckley Waves funds, supports, and mentors the emerging leaders, entrepreneurs, and partnerships working to create the operational infrastructure of a global psychedelic ecosystem.
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GroundBreak Ventures
VC Fund · Toronto, Ontario, Canada · 1 investments in Sweden Fashion startups

GroundBreak Ventures™ is a property technology venture capital fund based out of Toronto and is focused on reimagining how and where people live and work. We invest in companies as early as ideation and provide both the capital and the domain expertise necessary to support the growth of our entrepreneurs, as well as the businesses they worktirelessly to build. Our goal is to invest in 5 – 10 emerging companies annually from around the world, with an emphasis on North America.

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Investment focus

  • Industry: Real Estate, Software, SaaS
  • Stage:Seed, Series A
  • Geography: Canada, United States, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $726k–$4M; Series A $5.8M–$11M
  • Lead/follow: 21% lead, 79% follow

Portfolio highlights

  • Darabase — Darabase is a unique platform enabling the creation, management and monetisation of location-based digital content in the real world and virtual metaverses.
  • Modulous — The Modulous Fastrack solution is a digitally integrated process enabling the rapid design, assembly and delivery of high quality, affordable, sustainable and smart homes.
  • Desana — Seamlessly integrate existing assets into a global network of flexible workspaces and meeting rooms so staff can work from quality environments. Wherever.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: Fashion, E-Commerce, Manufacturing
  • Stage:Series A, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • 111Skin
  • Joone — Joone provide eco-friendly and respectful babycare products.
  • Vestiaire Collective — Vestiaire Collective is a social commerce platform that enables people to buy and sell luxury, pre-owned fashion products. It curates and connects the desirable wardrobes and provides a trusted and sustainable new way of buying and selling pre-loved items.The company is focused on transforming the fashion industry for a more sustainable future bypromoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry. It provides its ‘fashion activist’ community with inspiration, tools, and features to lead the change as they sell and buy unique pre-loved pieces from each other's wardrobes. The platform is unique thanks to its highly engaged activist community and its rare, desirable inventory of 3 million items that includes 140,000 new listings every week. It has over 7.5 million fashion savvy members in 50 countries worldwide. Every week, over 30,000 new items are submitted by its community of sellers, enabling buyers to access over 3,500 coveted and must-have fashion pieces a day.Vestiaire Collective is based in Paris, Ile-de-France with offices in London, New York, Milan, Berlin, and Hong Kong and was founded in 2009 by Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, and Sophie Hersan.
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Computer
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • ALEQUI — Alequi Equestrian is an online store for horse equipment and riders.
  • GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Biotechnology, Information Technology, Health Care
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 7
  • Round size: Seed $553k–$1.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Epishine — Epishine's goal is to be able to provide the world's most scalable, resource efficient, and affordable solar modules. Epishine sells light energy harvesting modules to manufacturers of wireless products. The modules are used to harvest light in any lighting conditions, turning light into usable power.
  • LunaMicro — Technology company developing textile pumps based on electroosmosis and conducting polymers for a wide variety of applications including outdoor clothing, PPE, and medicine.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.

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Investment focus

  • Industry: Fashion, Big Data, Social Media
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: no public data

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.
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H&M Group Ventures (Prev. H&M CO:LAB)
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

H&M CO:LAB is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Series B
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 38
  • Lead/follow: no public data

Portfolio highlights

  • Laced — Discover the latest sneaker releases with Laced. The UK and Europe's authentic sneaker marketplace, discover coveted styles from Nike, Air Jordan, Yeezy, New Balance and more. Buy and sell now with Laced.
  • A Retro Tale — A Retro Tale is a distinctive and reliable online retailer with a passion for and specialization in authentic luxury vintage and second-hand accessories.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups, 7 in the past 12 months

Heartcore Capital is an early-stage venture capital firm devoted to backing founders building category-defining consumer internet brands.Founded as Sunstone Capital in 2007, Heartcore has raised over $500 million in committed capital across four fund generations. The firm has offices in Copenhagen, Berlin, and Paris but invests across Europe andoccasionally in the United States. Heartcore has backed more than 70 exceptional founding teams.

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Investment focus

  • Industry: Software, E-Commerce, Artificial Intelligence
  • Stage:Series A, Seed, Series B
  • Geography: Denmark, Germany, United States

Investor stats

  • Total investments: 151
  • Round size: Seed $964k–$9M; Series A $3M–$19M; Series B $9.6M–$46M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

  • MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
  • Quell — An immersive first-person fitness game you can play anywhere - Quell is the future of fitness gaming.
  • Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
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Magnus Emilson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Magnus Emilson - Founder & Executive Chairman @ Visit Group

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Investment focus

  • Industry: E-Commerce, B2B, Mobile
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Round size: Seed $313k–$589k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
  • SleepCure
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Fashion Investor funding in Sweden at a glance

Stats across 55 deals from 66 investors.

66
investors
in Sweden Fashion startups
55
deals
in Sweden Fashion startups
$530k
median round
in Sweden Fashion startups
33%
lead investors
lead at least one round
20%
Seed
most common funding stage
62/38
VC / Angel
share of investor count

Access all 66 investors in Sweden Fashion startups.

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