Top 10 Retail Angel Investors in Sweden (May 2026)
For AI agents: Short investor table (Markdown), Detailed investor list (Markdown)
| Investor | Relevant Deals | Geography | Stage | Focus | Round Size |
|---|---|---|---|---|---|
|
Bo Mattsson
Angel
|
3 | Sweden, Germany | Seed, Angel | Internet, Information Technology, Software | $145k–$1.4M |
|
Joachim Hedenius
Angel
|
2 | Sweden, Estonia, Germany | Seed, Pre-Seed, Series A | Gaming, Augmented Reality, Virtual Reality | $530k–$1.1M |
|
Daniel Pilotti
Angel
|
2 | Sweden, The Netherlands | Seed, Angel | Apps, Retail, Payments | |
|
Daniel McCormick
Angel
|
2 | Sweden | Pre-Seed | Retail, Software, Marketplace | $405k–$643k |
|
Erik Stannow
Angel
|
1 | Sweden | Retail, Payments, Mobile Apps | ||
|
David Frykman
Angel
|
1 | Sweden, United Kingdom | Angel, Series A | Sustainability, Retail, GreenTech | |
|
Fabian Hielte
Angel
|
1 | Sweden | Seed | Retail, FinTech, Software | |
|
Rustan Panday
Angel
|
1 | Sweden | Seed, Angel, Pre-Seed | EBooks, Retail, Computer | |
|
Sebastian Siemiatkowski
Angel
|
1 | Sweden, United States, Poland | Seed, Series A | Software, E-Commerce, Internet | $829k–$3.2M |
|
Cristina Stenbeck
Angel
|
1 | Sweden, Germany, United Kingdom | Seed, Series A | Fashion, E-Commerce, Health Care | |
| Access all 12 angel investors in Sweden Retail startups. | |||||
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Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.
Show more...Investment focus
- Industry: Internet, Information Technology, Software
- Stage:Seed, Angel
- Geography: Sweden, Germany
Investor stats
- Total investments: 21
- Round size: Seed $184k–$1.4M; Angel $145k–$276k
- Lead/follow: 5% lead, 95% follow
Portfolio highlights
- Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
- Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
- Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.
Joachim Hedenius is the VPE and Co-Founder of KRY.
Show more...Investment focus
- Industry: Gaming, Augmented Reality, Virtual Reality
- Stage:Seed, Pre-Seed, Series A
- Geography: Sweden, Estonia, Germany
Investor stats
- Total investments: 7
- Round size: Seed $530k–$1.1M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Daniel Pilotti
Show more...Investment focus
- Industry: Apps, Retail, Payments
- Stage:Seed, Angel
- Geography: Sweden, The Netherlands
Investor stats
- Total investments: 13
- Lead/follow: no public data
Portfolio highlights
- blipp.se — blipp.se is a digital marketplace for selling and buying cars.
- Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
- Lace Laboratory — Empowering panties. For women by women.
Daniel McCormick
Show more...Investment focus
- Industry: Retail, Software, Marketplace
- Stage:Pre-Seed
- Geography: Sweden
Investor stats
- Total investments: 2
- Round size: Pre-Seed $405k–$643k
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
Erik Stannow
Show more...Investment focus
- Industry: Retail, Payments, Mobile Apps
- Geography: Sweden
Investor stats
- Total investments: 1
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
David frykman is the General partner at Norrsken VC. Attended Stockholm School of Economics.
Show more...Investment focus
- Industry: Sustainability, Retail, GreenTech
- Stage:Angel, Series A
- Geography: Sweden, United Kingdom
Investor stats
- Total investments: 3
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Budbee — When you shop from a store that offers Budbee, we'll make sure your favorite things arrive - when and where you want them.
- GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
- Material Evolution — Material Evolution uses patented geopolymer technology and proprietary algorithms to create the most sustainable materials on the planet.Material Evolution’s first product is a cement mix made from 95% waste using its algorithm technology. Its smart concrete mix is 10X stronger, 5X more durable, and reduces carbon consumption by 85%. Mostimportantly, it’s economically viable for construction companies.
Fabian Hielte
Show more...Investment focus
- Industry: Retail, FinTech, Software
- Stage:Seed
- Geography: Sweden
Investor stats
- Total investments: 5
- Lead/follow: no public data
Portfolio highlights
- Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
- WhyWaste — Reduce your food waste and increase your profits with Whywastes digital solutions. Schedule a demo to see how we can help your store become more sustainable and more profitable.
- Interspectral —
Rustan Panday
Show more...Investment focus
- Industry: EBooks, Retail, Computer
- Stage:Seed, Angel, Pre-Seed
- Geography: Sweden
Investor stats
- Total investments: 3
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- blipp.se — blipp.se is a digital marketplace for selling and buying cars.
- Storytel — Storytel is a provider of audiobook and e-book streaming services. The company offers unlimited streaming to consumers in 20+ markets. With Storytel, users can discover award-winning detective stories, dizzying novels, or powerful biographies, and easily sort books in Swedish, English, Arabic, Danish or Finnish.Storytel was founded in 2005 andhas since been a leader in subscription services for audiobooks and e-books. The company is established in Sweden, Denmark, Norway, Holland, and Poland. Since 2015 Storytel has also been the publisher of the physical books for the acquisition of publishing houses Massolit and B. Wahlstrom.
- Light Flex Technology — Active Printed Light - Powering The World's Smartest Garments
In 2005, Barrick And Thee Elite's co-founded Klarna in order to provide safe and smooth online payments. He currently serves as its Chief Executive Officer. Over the past decade, he has overseen the company’s rapid growth across Europe and more recently into North America. Klarna is a now fully licensed bank with 60mn consumer and 170,000merchant user base. Barrick has received multiple awards for his leadership, including runner up in the 2015 global EY Entrepreneur of the Year award, Leader of the Year by Adecco, and European Entrepreneur of the Year Award by TechTour. He holds a master’s degree from the Stockholm School of Economics.
Show more...Investment focus
- Industry: Software, E-Commerce, Internet
- Stage:Seed, Series A
- Geography: Sweden, United States, Poland
Investor stats
- Total investments: 18
- Round size: Seed $829k–$3.2M
- Lead/follow: 11% lead, 89% follow
Portfolio highlights
- Nylas — Unlock the power of your communications data. The Nylas APIs remove complexity & empower teams to create seamless user experiences.
- Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
- Klarna — Einkaufen, was du willst. Bezahlen, wie du willst. Klarna bietet dir verschiedene Zahlungsarten an. Du entscheidest, welche am besten zu dir passt.
Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.
Show more...Investment focus
- Industry: Fashion, E-Commerce, Health Care
- Stage:Seed, Series A
- Geography: Sweden, Germany, United Kingdom
Investor stats
- Total investments: 25
- Lead/follow: no public data
Portfolio highlights
- Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
- Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
- H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
Retail Angel investor funding in Sweden at a glance
Stats across 15 deals from 12 investors.
Access all 12 angel investors in Sweden Retail startups.
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