Top 50 Fashion VC Funds & Investors in Japan (May 2026)

Portfolio highlights

• GITAI — GITAI is a robotics startup for space development. The company aims to replace astronauts with robots that can work for a long time while being remotely controlled from earth while in low earth orbit space stations to decrease the burden on astronauts, shorten the time it takes to perform work in space, and reduce costs.
• DINETTE — DINETTE is a cosmetics manufacturing company.
• Kyoto Fusioneering — Kyoto Fusioneering is a research & development, design, and manufacture of parts related to fusion reactors.

Portfolio highlights

• Rybit — A leading technology platform that connects the last mile delivery industry, optimizing and simplifying day-to-day delivery operations.
• Levr.ai — Levr.ai is an intelligent loans platform built to get your business funded—fast
• Return Helper — Founded in 2018, Return Helper is a data-driven return management solution that optimizes return process and the aftermarket activities for online retailers. We support all the major ecommerce platforms including Amazon and FBA, eBay, Walmart, Shopify, Rakuten etc.

Portfolio highlights

• pickupon株式会社 — Pickupon is a company that transcribes important parts of the call
• bravesoft — bravesoft is a software company that operates events and in-house product for contract development and events. The company offering services such as UI / UX design, application consignment development service, appvisor push, and technical research service.
• ventus Japan — ventus is an Media and Entertainment based company.ventus aiming to be an entertainment company that provides technology that all fans can enjoy.

Portfolio highlights

• Heartseed — Heartseed has set a mission to “open the door to heart disease treatment with regenerative medicine” and is working toward the day-to-day clinical application of myocardial regenerative medicine.
• Luup — Luup is an Internet Company.
• Kyoto Fusioneering — Kyoto Fusioneering is a research & development, design, and manufacture of parts related to fusion reactors.

Portfolio highlights

• 1SEC — 1sec is a virtual influencers in Japan,develop in-house and management. IMPACT to CEKAI in 1 second. Based on the concept of making CEKAI happy in one second, US based in Los Angeles and Japan, based in Tokyo, virtual influencers × AI, fashion & music & The company will develop a number of CEKAI's first and first projects in Japan inthe field of enter teignment.
• Mech — Mech is an NFT-based metaverse game that is currently developing their first versions of a match-3 game in which players can earn the in-game currency ore.
• Brave group — Brave group engages in IP development, marketing and support services.

Portfolio highlights

• SoLeLands — SoLeLands provides children with future-ready skills, virtues, and applied competences and inspires children to love learning.
• Maka Motors — MAKA is dedicated to building the best electric motorcycles for Indonesian riders.
• Zenith Learning Group — Zenith Learning Group's mission is to deliver a holistic, world-class education to learners across South East Asia through technology.

Portfolio highlights

• RATEL — Since its establishment in 2018, the company has been operating and broadcasting esports tournaments with the mission of making esports the best entertainment in the universe. We mainly run official tournaments and large-scale tournaments for various titles such as CoD Mobile, CoDBOCW, ApexLegends, VALORANT, and Knives out. We are also developing avoice chat application called “VOLBOX” to solve the issues raised by many esports players.
• Bé-A Japan — Bé-A Japan producer and distributor of fashion accessories. They provide products that include underwear, sanitary napkins, interior goods, fashion accessories, health foods, and cosmetic products. They offer products that are available for shopping online. Their customers' inquiries are addressed through phone, email, and online applications.
• Sixty Percent — Sixty Percent is an overseas fashion mail order site that collects street brands from various countries and transmits asian fashion.

Portfolio highlights

• SARAH — SARAH has been working on the planning and operation of the gourmet community app "SARAH", which operates a menu gourmet site "SARAH" that allows you to search for items you want to eat from menu-based posts.
• CoCooking — CoCooking uses food and cooking to create ample opportunity for dialogue and thought, fostering creativity, diversity, and well-being of individuals and communities.
• Best Beer Japan — Best Beer Japan provides a barrel tracking software for craft beer and barrel sharing. The company was founded in 2018.

Portfolio highlights

• BABY JOB — BABY JOB offers nursery support and child care support businesses.
• SOUNDRAW — Your personal AI music generator.
• Startbahn — Startbahn aims to realize a richer society by providing the technology needed by artists and people involved with art all over the world. We are developing Startbahn Cert., a service that issues blockchain certificates for artworks, and promoting the development of Startrail, a blockchain infrastructure that is the basis for Startbahn Cert. We alsorun joint projects with other companies.

Portfolio highlights

• GPx — GPx is a biotech company that revolutionizes remote chronic disease management with bloodless blood tests. It is dedicated to transforming the standard of care of cardiorenal diseases and enabling patients to better understand their condition, much like the continuous glucose monitor has transformed diabetes care.The company was founded in 2020and is based in Boston, Massachusetts.
• Panalyt — Panalyt bridges the People-Data Gap, enabling real-time, uniform access to relevant people data, reports and insights for CxOs, HR and business managers.People data, including employee interactions and connections is combined with business data, catalyzing new insights and intelligence.Predictive analytics moves the business from reactive toproactive, identifying correlations and points of intervention.The People Enhanced Data movement empowers businesses to leapfrog to data-driven HR decision making, eliminating bias and improving engagement, sales effectiveness, productivity and, as a result, business performance.“Panalyt is the only multi-source analytics platform in our study that also offers ONA to analyze digital collaboration and communication based on passive data. The company further integrates sales and business data, allowing line managers to identify and focus on areas critical to them.” - RedThread Research's People Analytics Tech 2020 Report
• SUN METALON — We localize metal part manufacturing, anywhere.

Portfolio highlights

• VAZ — VAZ is a venture company that transforms everyday small changes into a better society together with YouTuber and other influential creators.
• CAMPFIRE — Campfire engages in the planning, development, and operation of a crowd funding platform.They operate the largest cloud funding platform in Japan [CAMPFIRE (campfire)], which supports "whoever wants to start something."The fee is 5% of the domestic level, and about 15,000 projects have collected about $70million in total from over700,000 people.
• 91springboard — 91springboard is a co-working company that provides part-time office solutions for startups, business owners, and small to large companies. The company offers 24×7 office-infrastructure support, key service providers, knowledge sharing, collaboration, and networking.91springboard was founded in 2012 by Anand Vemuri, Pranay Gupta, Varun Chawla,and Deepak Sharma.

Portfolio highlights

• Tané — Crypto builders incubator. Nurture the soil for Web3.
• Thirdverse — Thirdverse (formerly known as Yomuneco Inc) is engaged in Virtual Reality content and services planning, development, sales and management.
• microverse — Microverse offers NFT-related services such as content creation, distribution, and customer service.

Portfolio highlights

• Torana — Torana provides "Toysub!" well known as educational toy subscription service in Japan market. We plan to go global and will be more bigger market share holder in East Asia. We collect month-age base toy feedback data and children's development status information. We plan best combination of toys and deliver. Customer returns and getsnew toys which fit children's growth and it is eco friendly service. We plan to build our own brand toys based on massive customer feedback and growth data and enter D2C market.
• Toranotec — TORANOTEC CORPORATION aims to create a world where investment is familiar to everyone by realizing "from consumption to investment" through the services of asset management subsidiaries , utilizing advanced technology.
• better Japan — Better is a startup to develop and operate the inheritance tax web service.

Portfolio highlights

• ZEST — ZEST is an IT firm that offers consulting and management support services to its clients. It is based in Tokyo.
• FamiOne — FamiOne is creating a society that will support the future of couples who want to receive children.
• Meetcareer — Meetcareer provides online counseling services for career planning.

Portfolio highlights

• Bytebeam — Accelerate your IoT initiatives with Bytebeam - our platform makes it 10X simpler and quicker to build cutting-edge smart products
• Showroom B2B — SHOWROOM B2B is building the largest B2B “Phygital” platform for India’s $108 Bn fashion industry by connecting Tier 2+ clothing retailers directly with small to mid-scale apparel manufacturers and providing all parties with solutions for distribution, credit, logistics, and marketing.Showroom works on “Touch & Feel” mode of selling where itsunique distribution model ensures that there is almost NO RETURN of products sold. It creates Experience Centres for its retailers which gives them the confidence to buy without any iota of doubt about product quality.Showroom's offerings = Better Margins for Clothing Retailers + Aggressive Growth for Clothing Manufacturers
• Testsigma — Powerful open source test automation platform that lets you automate tests for web, mobile, desktop apps, and APIs in minutes. Sign up for free today.

Portfolio highlights

• nat — nat develops iOS application - Scanat and provides consultation service in data strategy.
• Dots for — Dots for is a technology that aims to improve the lives of rural residents by providing them with digital services.
• Willbox — Willbox is an international logistics company providing an international logistics digital platform for shippers and logistics companies. The company's platform "Giho" connects shippers and logistics companies (transportation, packaging, warehousing, customs clearance, etc.) with a direct contract. It visualizes the three elements of[lead time, money, and safety], which have been regarded as a black box, and supports comparative examination and decision making. Willbox digitizes the packing technique of wooden boxes and steel, mandatory for international logistics, and incorporated them into their system. Their mission is to solve the logistics issues focusing on the large cargo of industrial products.The company was founded in 2019 and is based in Yokohama-shi, Kanagawa.

Portfolio highlights

• YourTrade — YourTrade helps cross-border e-commerce companies to resale rejected goods and backlogged inventory from overseas sales through local sales channels.It also provides services such as collection and inspection of returned items, as well as resale through local sales channels.
• UMAMI UNITED — Umami United is a plant-based food brand with unique focus on Japanese food technologies and traditional ingredients to make delicious and healthy food to unite people at one table. The wide lineups are designed to be vegan-friendly, buddhist friendly, and halal friendly for all.
• Friend Microbe — Friend Mike Robe is Developing new market with microbe-related technology

Portfolio highlights

• EX-Fusion — EX-Fusion develops the first commercial laser based nuclear fusion reactor for power generation.
• YourTrade — YourTrade helps cross-border e-commerce companies to resale rejected goods and backlogged inventory from overseas sales through local sales channels.It also provides services such as collection and inspection of returned items, as well as resale through local sales channels.
• Carnot — LLM, Autonomous Agent

Portfolio highlights

• Funds — Funds is an online marketplace for lending funds.
• Bloomo Investment — Bloomo Investment is a software company that specializes in the development of smart and fun investment apps.
• LexxPluss — LexxPluss develops an automatic transfer software system and robot hardware.

Portfolio highlights

• Thinca — Thinca is an IT system planning, development, and operations company that provides a cloud-based CTI (Computer Telephony Integration) hospitality & communication solution for corporate offices.
• bookee Japan — bookee is a Financial Service based company.
• ABCash Technologies — ABCash Technologies provides advice on financial products such as insurance, mortgages, and investment products.

Portfolio highlights

• Crstl — Crstl
• Fools — Fools is a footwear manufacturing company.
• Immi — immi has 6g of net carbs, is packed with 21g of protein and 18g of fiber, is keto-friendly, and is entirely plant-based.

Portfolio highlights

• Wakaze — Wakaze is a Japanese sake brewing startup.
• Blue Laser Fusion — Blue Laser Fusion is a commercial fusion company. Blue Laser Fusion is a laser startup to commercialize laser fusion by inventing its own laser and fusion reactor.
• Nanofiber Quantum Technologies — Powering a globally connected quantum future with pioneering nanofiber cavity QED.

Portfolio highlights

• Fairy Devices — Fairy Devices is providing multilingual speech translation engine for station guidance robots.
• FULL KAITEN Japan — Full Kaiten is a companyprovides the main functions of inventory reduction, purchasing optimization, and sales increase.

Portfolio highlights

• HJ — HJ provides media, marketing and sales promotion services for teens.
• SAGOJO — SAGOJO is a planning and operation of the amazing traveler recruiting site "SAGOJO" and production, direction, and editing of accompanying content.
• Stationhead — Stationhead is the place for music fans around the world to connect, listen live, and stream together.

Portfolio highlights

• Neural Pocket — Neural Pocket provides Smart City related services for commercial buildings and urban spaces utilizing AI enabled image recognition technology. The company focuses on business development and co-creation serve its clients. Other applications include solutions for digitalization of factories, warehouses, parking lots and retail stores.

Portfolio highlights

• LexxPluss — LexxPluss develops an automatic transfer software system and robot hardware.
• Cellusion — Cellular technology breakthrough for clear vision of the future.
• Kyoto Fusioneering — Kyoto Fusioneering is a research & development, design, and manufacture of parts related to fusion reactors.

Portfolio highlights

• OurCrowd — Access exclusive VC angel investment deals in pre-vetted startup companies. Join now.
• Future Family — Our loans for IVF & egg freezing make it easy for you to get started quickly with fertility treatment. Learn more about our Fertility Financing & Loans today!
• Horizon Robotics — Horizon Robotics is a provider of energy-efficient computing solutions for advanced driver assistance systems (ADAS) and autonomous driving (AD) for smart vehicles, with the mission to make human life safer and better. As a pioneer to commercialize embedded passenger-vehicle ADAS and AD products in China, Horizon Robotics is committed to enhancingnext-generation smart driving experiences by integrating hardware and software, including low-power hardware computing solutions and open software development tools. By closely collaborating with a community of partners, Horizon Robotics offers products and services that enable an open ecosystem of smart vehicle transformation.

Portfolio highlights

• Okage — Okage provide smartphone orders, tablet menus, and POS cash register services linked to them that allow you to order restaurants by smartphone.
• Vark — ActEvolve develops Blitz Freak, a multi virtual reality game. It began operation in 2017, with its headquarters in Tokyo in Japan.
• Startbahn — Startbahn aims to realize a richer society by providing the technology needed by artists and people involved with art all over the world. We are developing Startbahn Cert., a service that issues blockchain certificates for artworks, and promoting the development of Startrail, a blockchain infrastructure that is the basis for Startbahn Cert. We alsorun joint projects with other companies.

Portfolio highlights

• Lute — Lute is an Instagram Stories media that produce and deliver video content specialized for mobile to deliver edgy content to the digital native generation worldwide. In order to realize the above, lute pays tribute to the historical backgrounds and past works that have had a great influence on the artists and their works that are currently active,their appearance and development, cultural We will produce video works with value and contextual appeal.The vision of lute like this is to protect the rights of authors, etc. while keeping in mind the fair use of cultural property (= content), contributing to the development of culture ", the 1st Copyright Law No. 1 It is in keeping with the objectives stipulated by the Article.Therefore, lute will actively use / quote contents such as voice, images including pictures, video etc.
• vivito — Vivito provides a shooting location search platform for video production companies and creators.

Portfolio highlights

• EXest — EXest is aTokyo-based inbound travel promotion startup .The company provides the WOW U platform that connects inbound visitors to Japan with licensed interpreters and tour guides in addition to WOWU-media offering potential visitors to Japan with video clips introducing must-visit spots and popular local souvenirs on Facebook.
• FIREBUG — Firebug is an entertainment startup.
• Newrope — NEWROPE is a web service business and Media business platform.

Portfolio highlights

• Brhino — Brhino provides planning, development, and management of web services. The company's product, Monokabu, is a site where people can buy and sell sneakers and things like stock. Brhino is headquartered in Tokyo, Japan.
• MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
• MiddleField — MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment. They creates a society where a lot of people are involved as a middle point of all people's dreams. MiddleField owns and operates an e-commerce platform offering cars.

Portfolio highlights

• Mawari — Our mission is to unlock new perspectives with real-time immersive technology powered by a decentralized network of global resources
• Housmart — Housmart is a real estate media company
• StoreHub — StoreHub is an all-in-one POS system that helps future-proof F&B and retail businesses in Southeast Asia. Manage and grow your business, anytime, anywhere.

Portfolio highlights

• Edgecortix — At Edgecortix, we automate the design of AI accelerators for on-device deep learning. Our Dynamic Neural Accelerator IP, and performance optimized AI Software & Hardware Co-exploration framework, reduces time to market and brings massive cost savings across multiple industry verticals.
• Habito — We're the Treating Customers Fairly Champion of 2023 as voted for in the British Bank Awards. We're here to make mortgages easier - no paperwork, no stress and no fees.
• Captain Fresh — Captain Fresh is a freshwater fish and seafood supply chain platform. Captain Fresh is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry. The company focuses on aggregating the fragmented retail demand across the country and linking them to the small fishermen and farmers throughout the Indian coast.The company was founded in 2019 and is based in Bengaluru, India.

Portfolio highlights

• Thinca — Thinca is an IT system planning, development, and operations company that provides a cloud-based CTI (Computer Telephony Integration) hospitality & communication solution for corporate offices.
• Rege Nephro — Rege Nephro is a biotech company that specialized in R&D, production and marketing of renal disease therapeutics.
• Regional Fish — Regional Fish provides seed, seedlings, aquaculture methods and fisheries services.

Portfolio highlights

• BharatNXT — BharatNXT is a B2B fintech platform. BharatNXT's objective is to become the go-to partner for SMEs on their path to becoming major companies for their business payments, credit, compliance, and sourcing needs.
• PolicyStreet — PolicyStreet is a regional full-stack InsurTech company. We customise insurance solutions for businesses and consumers.
• Yellow Metal — Fintech company that provides Gold loan

Portfolio highlights

• Lute — Lute is an Instagram Stories media that produce and deliver video content specialized for mobile to deliver edgy content to the digital native generation worldwide. In order to realize the above, lute pays tribute to the historical backgrounds and past works that have had a great influence on the artists and their works that are currently active,their appearance and development, cultural We will produce video works with value and contextual appeal.The vision of lute like this is to protect the rights of authors, etc. while keeping in mind the fair use of cultural property (= content), contributing to the development of culture ", the 1st Copyright Law No. 1 It is in keeping with the objectives stipulated by the Article.Therefore, lute will actively use / quote contents such as voice, images including pictures, video etc.

Portfolio highlights

• Munto — Munto is a community platform that enables individuals to connect better online and offline depending on their interests.
• Peggy — Peggy is a social marketplace that allows you to discover, buy, and sell investment-worthy art. A place for the art-curious and the art-expert, for the art gallery and artist. A new way forward for the art world.
• Luten Technologies — Luten Technologies is a provider of AI portal services.

Portfolio highlights

• Makigumi — Makigumi provides buildings design, management, construction, and real estate consulting services.
• Piece — Piece is a digital real estate investment platform offering the easiest and most transparent way to invest in income-producing real estate in Europe. Our mission is to make real estate ownership inclusive and more accessible.
• Unito — Unito offers people a friction-free lifestyle by pursuing optimization of living.

Portfolio highlights

• KabuK Style — KabuK Style provides services that combines co -working spaces, accommodation facilities and cafes.Our service will be started from Nagasaki and We aim to expand the services all over the world.
• Toreta — Toreta develops tools specializing in reservation and customer ledger systems for restaurants. It offers Toreta, a mobile application for restaurant reservation management in Japan. The application facilitates the recording of reservation conversations automatically with customers, generates customer ledgers based on reservation information, andaccepts reservations through the internet.The company was founded in 2013 and is based in Tokyo, Japan.
• Infcurion, Inc. — The Infucurion Group is a business development professional that is pushing the cashless era with the power of technology .

Portfolio highlights

• BaiTube — BaiTube is a provider of Multi-Channel Network short video services. Its businesses include short videos, live e-commerce, and brand marketing that help users with different needs and easily find interesting and useful videos online.
• Boyin Bio — Boyin Bio is an innovative biomaterial research and development and application enterprise.
• META Pharmaceuticals — META Pharmaceuticals is a cutting-edge drug development company specializing in autoimmune diseases.

Portfolio highlights

• LiLz — LiLz is an IT technology network for businesses looking to use AI and IoT to offer new services and value.
• CADDi — CADDi is an online ordering platform for manufacturing industry.
• EX-Fusion — EX-Fusion develops the first commercial laser based nuclear fusion reactor for power generation.

Portfolio highlights

• Luda — Lifting people through play
• Spectarium — Spectarium is a remote-first, ambitious new company creating best-in-class cross-platform action RPGs. Spectarium designs at the cutting edge of gaming, always looking for new methods to improve players' gaming experiences.
• Series.AI — Series.AI is a creative company that specializes in the development of games using artificial intelligence.

Portfolio highlights

• Jenfi — Drive growth with Jenfi's revenue-based financing. Tailored funding for marketing & expansion. Flexible repayments. Apply now.
• MFast — MFast operates as a fintech platform. MFAST is a brand under Digital Payment Solution Joint Stock Company - DigiPay JSC.
• Jumppoint — Founded in Hong Kong since 2020, Jumppoint developed in house its own multi-layer dynamic routing algorithm, jumppoint.ai, to offer highly efficient yet cost-saving logisitics services to B2B and B2C users, with real-time logisitcs data embeded. Beyond Hong Kong headquarters and R&D centre, Jumppoint also has extensive presence in Asia suchas Kuala Lumpur, Taipei and Southeast Asia headquarters, Singapore, providing localised logsitics services.

Portfolio highlights

• Funds — Funds is an online marketplace for lending funds.
• K Pharma — K Pharma Is the development Of the Treatment Of the Spinal Cord injury
• OriCiro Genomics — DNA amplification | OriCiro Cloning Kit - OriCiro Genomics, Inc.

Portfolio highlights

• D3 — D3 - DNS Domains for Web3
• jiritsu.network — Jiritsu is a decentralized protocol enabling verifiable compute.
• Mythic Protocol — Mythic Protocol is an entertainment company that develops games, media and platforms.

Portfolio highlights

• Brhino — Brhino provides planning, development, and management of web services. The company's product, Monokabu, is a site where people can buy and sell sneakers and things like stock. Brhino is headquartered in Tokyo, Japan.
• LEAN BODY — Lean Body is an online platform for fitness videos.
• Stacked — Watch videos with your people on Stacked.

Portfolio highlights

• Bisu — Every day we flush precious information on our bodies down the toilet. Bisu helps people capture these data and lead healthier, happier lives. Our product is a home health lab that provides personalized advice to help you look, feel and perform at your best, through easy, accurate urine and saliva tests. We are graduates of HAX, the world'sleading hardware accelerator, and have won numerous awards including Johnson & Johnson Innovation, MedTech Innovator, the Edison Awards, UK Tech Rocketship Awards and the British Business Awards. At CES 2020 we won the IHS Markit Innovation Award and were named by CNET as one of the top health-tracking devices.
• LYMB.iO — We are on a mission to make the world more active using the power of gamification.In a time, where technology fosters an inactive lifestyle, we realized that physical activity needs to be more attractive to stay relevant. Our mixed reality sports solutions enable athletes to train in more engaging ways, provide coaches with data analytics, helpkids to improve their motor skills and make it easier and fun for all of us to start working out and stick with our training routine. But apart from making sports as fun as gaming, we’re especially proud of getting inactive people moving – the kids and adults that never considered taking up a sport.
• Seevix Material Sciences Ltd. — Seevix is a privately held biotech company producing high-strength, biocompatible spidersilk fibers, identical to natural fibers. Through recombinant DNA technologies, we are unique in our ability to replicate the natural self-assembly process of spidersilk creation. Seevix targets applications where the fibers’ mechanical properties can radicallyimprove existing products and provide solutions for unmet needs in a variety of industries.

Portfolio highlights

• Mekari — Transformasi bisnis Anda dengan software terintegrasi Mekari. Efisienkan proses bisnis & tingkatkan produktivitas karyawan Anda sekarang!
• Bunker — Bunker is a financial analytics platform that provides modern executives deep visibility of their numbers. Bunker provides intuitive financial dashboards and monthly reports.
• Mesh — Mesh enables safer, easier crypto transfers and payments from 300+ leading exchanges and wallets, all without leaving your platform

Portfolio highlights

• YRGLM — YRGLM Inc. provides marketing platform. The Company offers advertising platform "AD EBiS", automated advertising report creation tool "AdRepo", commercial distribution platform "EC-CUBE", and more. YRGLM serves clients in Asia and America.
• CAMPFIRE — Campfire engages in the planning, development, and operation of a crowd funding platform.They operate the largest cloud funding platform in Japan [CAMPFIRE (campfire)], which supports "whoever wants to start something."The fee is 5% of the domestic level, and about 15,000 projects have collected about $70million in total from over700,000 people.

Portfolio highlights

• THECOO — THECOO is a developer of an entertainment application designed to support a fan community. The company's application offers fanicon is a member-based fan community that encourages the activities of icons together with their core fans, enabling clients to access live app streaming of entertainment contents they are interested in.
• SOLAIRO — SOLAIRO is an online customer service solution that provides the best purchasing experience for online visitors