Top 50 Video Games Startup Investors in Europe in October 2023

Portfolio highlights

• NFT Metadata Editor — Edit and customize the metadata of your NFTs. Connect your wallet, select the NFT, and this tool will allow you to modify the metadata, charging a fee for the service.
• NFT Exhibition Space — Showcase your NFT collection in a virtual exhibition. Connect your wallet, select the NFTs, and this tool will create a virtual exhibition space for your collection.
• Crypto Wealth Manager — Connect your wallet, input your holdings and financial goals, and this tool will provide portfolio management features and recommendations.

Portfolio highlights

• Bigblue — Bigblue's technology allows brands to sell more with effortless e-commerce logistics, prime-like deliveries, branded tracking e-mails and a returns portal.
• Proxima — At Proxima, we aim to push the boundaries of interactive entertainment by blending innovative technology with deep artistry. We believe in the magic of exploration, the power of creativity, and the strength of human connection that form the very foundation of our gaming experiences.
• Pnkfrg Studios — Pnkfrg Studios is a mobile gaming studio startup designing games for the Lightning Network on Bitcoin.

Portfolio highlights

• Pok Pok — Pok Pok is a studio centred around creative, play-based learning experiences for kids. Explore, create, tinker, learn and grow with open-ended toys in the Pok Pok Playroom.
• Zebedee — Make financial transactions a native part of your apps and games. Easy to implement, infinitely flexible and inherently global.
• Yoko Robotics — Yoko is the affordable personal robot chef that enables you to eat healthier, save money, and spend your valuable time on the more important things in life.

Portfolio highlights

• HypeLab — HypeLab is a web3 ad network that helps clients acquire new users in a scalable way. It serves both images and video creatives and uploads assets directly on the self-service advertiser portal. HypeLab is located in San Francisco, California.
• Hyper — Hyper is an avatar-based social network. We're building the metaverse.
• Xixiang Ecological Chain Collection — Xixiang Ecological Chain Collection is a Web3 digital collection platform that includes encrypted art production, promotion, and collecting, as well as IP permission.

Portfolio highlights

• IOTech — Discover IOTech Systems, the open edge data platform for developing, deploying, and managing Industrial Edge applications at scale. Find out more here.
• MarraBio — MarraBio Ltd. is a spin out company from Newcastle University using engineered bacterial protein polymers to provide bioactivity to cells at the industrial scale in the cultivated meat sector and beyond.
• Peek Home — Peek Home provides sketch plans, prices and planning advice for people who are puzzled by the process of creating their perfect home. All we need is your house number & postcode - no home visit needed.

Portfolio highlights

• Mimbi — Mimbi provides brands and agencies with a platform that allows them to better measure & optimize the impact of retail media campaigns
• OnlyDust — OnlyDust is a contribute to the best StarkNet projects, and get paid in USDC or Tokens.
• Depot — The fastest place to build Docker images.

Portfolio highlights

• Raleon — Create engaging experiences that convert more users and increase loyalty, powered by Raleon's engagement platform.
• move.ai — Move.ai provides motion capture platforms and tools to enable augmented and extended reality productions using AI and computer vision.
• Omada — Get in on the action with Omada, the ultimate and insanely fun Sports Prediction Community.

Portfolio highlights

• Tellie — Create a free website/link-in-bio to market your art, release new music, increase your followers, sell merchandise, and share your portfolio/resume/EPK. Token Gate all.
• Coherence — Unlock your multiplayer possibilities
• Glean AI — Glean AI is the only Accounts Payable solution that combines smart automation with spend intelligence and powers Finance teams to drive material savings.

Portfolio highlights

• Unagi — Collect your favorite football players and pick your best 11 every week!
• Multiscription — Multiscription is a cross-product subscription service. Introducing Unleashd, the first in-game and cross-publisher subscription service for free-to-play games.
• Esports Coaching Academy — ECA's software solution consists of an educational hub and a SaaS solution that provides exercises and complete programming for esports clubs and coaches.

Portfolio highlights

• Qover — Plug & play solutions empowering any digital business to integrate insurance into its strategy. Our promise? A tailored insurance experience, right when your customers need it most.
• Stoïk — Stoïk provides insurance and security to free your business from cyber-risk
• Skarlett — Skarlett is a real estate firm that provides purchasing power to the old age people by releasing the wealth blocked in real estate assets.

Portfolio highlights

• Isometric — Isometric is a carbon removal registry and science platform
• TreesPlease Games — TreesPlease Games develops various computer and online games. The company is headquartered in London.
• Scriptic — Scriptic, interactive story games on mobile.

Portfolio highlights

• inari — INARI provides blockchain, machine learning and artificial intelligence technologies for the Insurance industry
• AbolerIS Pharma — AbolerIS Pharma aims to develop novel and unique therapeutic approaches to induce immune tolerance.
• Mobile Media Content - TICKETING3D — Mobile Media Content, a Barcelona, Spain-based provider of virtual visualization technologies, raised €400k in seed funding.Founded in May 2012 by Michele Marino, CEO and Francis Casado, Head of Business Development, Mobile Media Content provides TICKETING3D, a SaaS 3D seating chart of a venue, which allows the final user to check the view fromhis seat before purchasing a ticket. It also Tranfer3D, which lets any club or sports organization to move supporters or fans from one location to another, and Match3D, a 2nd screening tool that allows following matches in real time.The company currently employs 20 people

Portfolio highlights

• Smiler — Memorable experiences deserve to be captured in high quality. We make it happen. Valuable memories in high quality, for everyone, everywhere.
• Bloobirds — We transform Salesforce into an amazing software for sales teams, automating activity recording and tracking, for effortless reporting.
• Scaleup Finance — Improve your financial management

Portfolio highlights

• Yodayo — Explore AI generated anime art, find best prompts, create beautiful images with our free AI art generator, and share it with other anime fans!
• GEEIQ — GEEIQ enables businesses of every shape and size to navigate and engage the metaverse. Our platform helps identify opportunities and create data-led virtual strategies in Web3, gaming and virtual environments.
• RedKangaroo — RedKangaroo is a marketing platform for organic growth provides food, beverage, cosmetics, and pet food brands with the opportunity to promote word-of-mouth by rewarding clients.

Portfolio highlights

• Holidu — Holidu is a search engine for vacation rentals. Search and compare more than 15 million vacation homes and save up to 55% on identical accommodations.
• TerraPay — Accelerating business growth with uninterrupted global payouts and collections
• Vitesse — Vitesse identified two underserved areas: local bank collections; and local bank payouts. Alongside our industry leading peer-to-peer platform, we’ll help you to manage your payments in the most simple and effective way.

Portfolio highlights

• Criptan — Criptan is a cryptocurrency platform.
• Playoffnations — THE ADVERTISING GENERATION Z ENJOYS
• Wabi Home and Living — Wabi Home and Living offers furniture and home decors such as armchairs, showcases, dressers, decorative figures, textiles, and cushions.

Portfolio highlights

• Bio-Images Drug Delivery — BDD Pharma combine drug delivery expertise and clinical capabilities to accelerate product development pipelines, enable life cycle management and new innovative pharmaceutical products. Rapid parallel clinical testing with SWIFT significantly reduces time from product concept to clinical success.
• IOTech — Discover IOTech Systems, the open edge data platform for developing, deploying, and managing Industrial Edge applications at scale. Find out more here.
• Administrate — Manage 100% of enterprise training operations with configurable training management software, designed to scale with your organization.

Portfolio highlights

• Afference — Powering the sense of touch in the digital world. Feel digital objects in AR, VR, and XR with our groundbreaking haptic feedback device, the Phantom.
• Proxima — At Proxima, we aim to push the boundaries of interactive entertainment by blending innovative technology with deep artistry. We believe in the magic of exploration, the power of creativity, and the strength of human connection that form the very foundation of our gaming experiences.
• CANOPUS Networks — Understand exactly what is happening on your network at all times. CANOPUS indexes terabit-scale traffic in real-time to provide actionable insights and forensic analysis.

Portfolio highlights

• Pebble — Pebble is a electric vehicle manufacturing startup.
• Transfluent — Professional translations for all business needs. Fast. Easy.
• BetterDoctor — BetterDoctor helps validate and deliver accurate provider data to health plans, health systems, and hundreds of other companies via its API — from startups to publicly traded ones. This ultimately helps achieve the mission of helping consumers find the healthcare they need.Today, BetterDoctor's data platform and APIs power 9 health plans,350 companies, 1,500 developers, helping millions of people find the right doctor each month. Health Plans BetterDoctor uses multi-modal outreach to drive providers to attest their information on BetterDoctor's online portal. API PartnersBetterDoctor brings transparency to doctor data. Their real-time platform, master database and API services enable everyone to add doctor data to their systems, websites and applications. Today, BetterDoctor API and data tools power health insurance companies, healthcare startups and doctor search tools. https://betterdoctor.com/developers

Portfolio highlights

• Shot Scope — The official Shot Scope website. Golf watches, range finders and performance tracking that help lower your score and handicap. Buy direct online today!
• PneumoWave — Empowering Intervention and Prevention for Opioid-Induced Respiratory Depression
• Vector Photonics — Vector Photonics is a spin-out company from the University of Glasgow and is based in Glasgow, Scotland, one of the UK and world’s Optical and Photonics centres of excellence.

Portfolio highlights

• Alter — Alter is an open source, cross-platform SDK consisting of a real-time 3D avatar system and motion capture built from scratch for web3 interoperability and the open metaverse.
• Carter — Carter is a startup working on conversational AI to help game developers make computerized gaming characters.
• OTHERWORLD — OTHERWORLD is a virtual island paradise in the cloud, home to VR’s best experiences across entertainment, arts, education and wellness, reached through unique, multi-sensory ‘immersion pods’ in its growing network of city centre venues.Since opening its first site in Shoreditch, East London in 2019, over 50,000 people have experienced OTHERWORLD,including celebrities Adele, Skepta, Jonathan Ross, KSI and Fnatic. The team have won plaudits at the FRAME Awards 2020 and a nomination for the VR Awards 2020.

Portfolio highlights

• Devengo — Light-speed transfers. Our Instant Payments API enables seamless integration to automate payouts to your customers in Europe and the UK.
• Plexigrid — We provide tailored solutions for electricity systems by using data analysis and optimization technology.
• BrandLovrs — BrandLovrs provides a one-of-a-kind model for gamifying influencer marketing campaigns Brands may use the BrandLovrs platform to collaborate with a large number of producers for scalable and gamified influencer marketing.

Portfolio highlights

• Ivy — We are building a global API for instant bank payments
• Terralayr — Terralayr uses software to collect energy grid-scale storage, which will be required as we strive to make renewable energy more efficient and lucrative.
• Lindus Health — Lindus Health. From recruitment to delivery, we accelerate clinical trials. Our mission is to make health research accessible for everyone, everywhere.

Portfolio highlights

• Edflex — Edflex est une solution SaaS qui connecte les entreprises avec les meilleurs contenus de formation (MOOC, vidéos, podcasts, articles…).
• Hupso — Hupso trains you for the jobs of tomorrow. We enhance the value of essential trades through vocational training.
• Tomorrow University of Applied Sciences — Build the skills, competencies, and mindset needed in the 21st-century with our fully-remote and flexible bachelor's and master's degrees.

Portfolio highlights

• Muninn — AI-powered cyber security - defending your entire network
• Aviant — Delivering full-stack drone services that enables autonomous and on-demand transport of cargo.
• Vibrant — The best in taking easy payments! Start accepting contactless transactions straight through your phone!

Portfolio highlights

• Fipto — Empower your business with a fast, secure and transparent treasury management solution. Convert and send fiat and digital currencies instantly and securely through the blockchain. Our solution combines institutional security, user management and consolidation tools.
• Brigad — Instantly find the best hospitality freelancers, without having to search for them. The most flexible way to work.
• Santé Académie — As a result of a lack of caregivers across the country, their tasks are evolving - doctors can be asked to practice a gynaecologist act, or a nurse to follow up on a patient under anticancer treatment. Meanwhile, medical knowledge is increasing all around the world - we estimate that 50% of it becomes useless after 7 years. Therefore how can weprovide continuous training to 2 million caregivers? Santé Académie rethinks Continuing Medical Education by offering educational videos with cinematographic quality accessible by web or mobile. Each course is divided into 5 to 15 min episodes to adequate caregivers' schedules. Doctors, pharmacists, nurses, care assistants, and chiefs nurses, can access a catalogue of high-quality courses on clinical and regulatory themes customized to their daily practice. These courses are certified by the ANDPC and produced by the best experts from prestigious institutions. Our goal? To educate health professionals as well as their engagement, with the top-end knowledge directly accessible from their phone, to improve patient care from prevention to follow-up. A new experience already approved by more than 20 000 professional and health institutions (GHU Paris psychiatrie & neurosciences, Service de Santé des Armées …) !

Portfolio highlights

• Xonai — Big data analytics empowers large growing businesses worldwide by converting insights into actionable decisions and has become ubiquitous across modern data-driven businesses.
• IOMED — IOMED Medical Solutions develops a medical record management software aimed at structuring clinical data and the generation of artificial intelligence tools.A technology, based on Natural Language Processing, that allows structure clinical text, obtaining reusable data for the development of medical predictive models. It saves costs andeffectively assigns resources by extracting insights from a hospital's clinical notes and data management. The company's software uses artificial intelligence and cognitive computing to organize and visualize medical records information and offers data structuring, integration, and interoperability, providing clinicians with efficiency, information, and savings needed to make more efficient decisions.Alvaro Abella, Gabriel de Maeztu, and Javier Oca founded the company in Barcelona, Catalonia in 2016.
• Caravelo — Caravelo provides travel subscription solutions that increase revenue & market share, reduce seasonality, and create better customer experiences.

Portfolio highlights

• Isbit Games —
• Challengermode — Leading platform for esports competitions. Compete in high quality tournaments from the best organizers or create your own Space & monetize your community.

Portfolio highlights

• Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
• Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
• NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Portfolio highlights

• Clozer — Sell experiences & run gamified giveaways to grow your music streams
• move.ai — Move.ai provides motion capture platforms and tools to enable augmented and extended reality productions using AI and computer vision.
• SupraOracles — We're supercharging oracles to provide blockchains better, faster, accurate, and more secure off-chain data.

Portfolio highlights

• Revel Games — Revel Games engages in the creation of mobile gaming apps.
• Playwind Games — Playwind Games is a mobile game studio based in the UK with a tight-knitted team that have years of experience working together in previous roles. The studio develops exciting new mobile games with a social twist and was founded in 2020 by Jack Tang with the belief that mobile games are better when played together.
• PopScreen Games — PopScreen Games creates mobile RPG games for a wide audience. Wacky Battles, our first game, is a fairy tale adventure for mobile devices.

Portfolio highlights

• Rig.dev — Rig.dev offers an open-source application platform for Kubernetes. Rig.dev empower developers to work in their own environments with elevated application abstractions, while still leveraging Kubernetes's reliability, portability, and scalability.
• Teamway — Teamway is the new way to hire world-class remote tech talents on-demand. We connect great companies with the best tech talent in a remote and elastic setup.
• Humani — We unleash humans inner superpower

Portfolio highlights

• MedUX — MedUX is the leading Customer Experience and Network monitoring solution for telecommunication services, governments, and OTT providers by using AI Powered Real-Time Applied Analytics
• Sia — Sia is an AI platform that utilizes your proprietary datasets to train ChatGPT-like models, creating intelligent applications capable of sophisticated interactions within your business ecosystem.
• All Structured Notes — All Structured Notes is the fintech specialized in the democratization of structured notes.

Portfolio highlights

• Zelt — Manage everything from HRIS, payroll, pension, devices, apps and more seamlessly in one central hub, for all processes and applications, third-party included. Improve productivity through enhanced employee experience.
• Browse AI — Monitor any webpage for changes. Download any data on the web as a spreadsheet. Turn any website into an API.
• ElevenLabs — Research Lab. Exploring new frontiers of voice generation. We are researching and deploying novel methods in voice AI to make content enjoyable in any language and voice to benefit new audiences and viewers. Our mission is to make content universally accessible in any language & voice.

Portfolio highlights

• Mattilda — Mattilda helps schools manage and automate payments.
• MagicSchool AI — Join thousands of teachers saving hours of time using AI to help lesson plan, differentiate, write assessments, write IEPs, communicate clearly, and more!
• Maximal Learning — Maximum Education utilizing AI to help each student reach their full potential. It collaborates on research with the Stanford Graduate School of Education. a pattern that Microsoft adopted when designing tools and is crucial to ensuring learning outcomes.

Portfolio highlights

• Ucademy — La vida no se hace más fácil, TÚ te haces más FUERTE
• Oneday — Join a community of founders on OneDay. Gain access to business ideas, successful mentors and even startup funding.
• Liceo de Farmacia — Liceo de Farmacia is an online platform that provides training and e-learning services for the pharmaceutical sector.

Portfolio highlights

• Coherence — Unlock your multiplayer possibilities
• Unbound Nation — We connect gaming NFT owners and gamers via a single interface - the Unbound platform. Lend and borrow your gaming NFTs here in an easy & seamless way.
• The Football Company — Create your digital fan identity and compete against others worldwide. Collect & win rare NFT items, that you truly own and trade them to earn real profit.

Portfolio highlights

• Commonplace — Commonplace is an online citizen engagement platform. We help you to engage with more community members, collect their ideas and make better places.
• Flywheel.io — Flywheel is a data management and analysis platform built specifically for scientists and the researcher's workflow. They empower research momentum by focusing on data and medical image capture, content management, scientific computation, and collaboration. With reproducible research in mind, they combine open-source methods from topuniversities, a modern web user interface, and an extensible compute engine based on containerization technology. The result is a software platform to accelerate discovery and help researchers do science, not IT.Flywheel accelerates new scientific discoveries in life-science, biotech, and academic imaging research through cloud-scale collaboration. As a result, imaging researchers are able to avoid innovation bottlenecks, and accelerate discovery by doing more science, and less IT.
• Social Value Portal — Backed the National TOMs Framework, Social Value Portal helps organisations measure, report and enhance their social value.

Portfolio highlights

• Lightneer — Mobile game studio based in Helsinki, Finland. We make fun games for the way people play today!

Portfolio highlights

• Apron — Sort, pay and reconcile your invoices in seconds.
• Worldover — Cosmetic compliance made simple
• Class Companion — Class Companion is a new AI technology that allows professors to provide students with immediate, individualized feedback.

Portfolio highlights

• Atom Switch — Atom Switch is an independent developing studio providing design, development, and consulting for mobile and web apps, games, advertising.
• Loric Games — Loric Games operates as a gaming studio that offers players story-driven experiences. The company aims to inspire players that seek adventure within fantastical worlds that are brought to life through shared story-driven experiences.
• Incredibuild — Incredibuild accelerates your development on-prem and the cloud to give you shorter builds, faster iterations, and better products.

Portfolio highlights

• UNGUESS (formerly AppQuality) — UNGUESS is the crowdsourcing platform for effective testing and real insights. Take the guesswork out of your work.
• Paragraph — Powerful stories and powerful storytellers. Each week find seven of the world's best shorts in text, audio, and video: http://bit.ly/1usXQd5
• La Passione — High quality Italian Road and Urban cycling wear at fair prices. We use only the finest materials and sell direct to you with no middleman. Shop now!

Portfolio highlights

• Covatic — We help media companies deliver private-by-design, addressable advertising and marketing without exposing personal data.
• Sticky — Sticky is the no-code platform (operating system) for physical spaces that makes every interaction 10 seconds or less.
• Percayso Inform — Percayso provides insurers with access to a wide range of data sources, allowing them to form a more comprehensive view of their customers.

Portfolio highlights

• F1 Arcade — F1 Arcade offers a best-in-class, full-motion racing simulator experience. Experience the thrill of F1 anytime at our state-of-the-art venues.
• Little Houses Group — The goal of the Little Houses Group is to create a network of community-led spaces that improve people's lives through education, support, and recreation. Our clubs will be hubs for people to enjoy face-to-face interaction in a world that can be so focused on being online. The opportunity to see old friends and meet new ones, a haven forparents, a place where children can be children, and where everyone can be seen and heard.
• OTHERWORLD — OTHERWORLD is a virtual island paradise in the cloud, home to VR’s best experiences across entertainment, arts, education and wellness, reached through unique, multi-sensory ‘immersion pods’ in its growing network of city centre venues.Since opening its first site in Shoreditch, East London in 2019, over 50,000 people have experienced OTHERWORLD,including celebrities Adele, Skepta, Jonathan Ross, KSI and Fnatic. The team have won plaudits at the FRAME Awards 2020 and a nomination for the VR Awards 2020.

Portfolio highlights

• EloElo — Look Good, Feel good daily with India’s #1 Short Videos App for Health, Beauty & Lifestyle ! 100% Made in India, Made for India App that lets you watch entertaining & informative 60 second videos and also win 100s of Products free
• HyperPlay — HyperPlay is a web3-native game launcher that enables players to carry their wallet, NFTs, tokens, and achievements into every game.
• Million Victories — Million Victories is a small independent game studio created in July 2017 and based in Lyon, France. We set out to create challenging, dynamic and most of all fun MMO games on mobile. Our first game is available in few countries in early access:https://play.google.com/store/apps/details?id=com.millionvictories.games.millionlords

Portfolio highlights

• Space Ape — Space Ape is a mobile gaming company dedicated to creating the highest quality games for players worldwide. Its diverse and talented team of 100 is dedicated to creating the highest quality and most successful mobile games in the world. It’s the company's passion, imagination, and inventiveness that drives them in their pursuit to creategenre-defining game experiences.The company was founded in 2012 and is based out of London, England.
• Klang Games — Klang Games is an entertainment & game development studio in Berlin, developing the MMO Simulation and Virtual World, Seed. Klang is always hiring!
• Phantom Gamelabs — Phantom Gamelabs is a mobile game studio that specializes in multiplayer Action RPGs and Looter Shooter games.

Portfolio highlights

• D3 — D3 - DNS Domains for Web3
• jiritsu.network — Jiritsu is a decentralized protocol enabling verifiable compute.
• Mythic Protocol — Mythic Protocol is an entertainment company that develops games, media and platforms.

Portfolio highlights

• Layer N — Layer N is a layer 2 network designed to hyper-scale financial applications on Ethereum.
• GamePhilos — GamePhilos is to offer player digital ownership to mobile strategy games.
• Pixion Games — Pixion Games is a studio focused on building competitive esports games for mobile device.

Portfolio highlights

• Red Rover — We're on a mission to reimagine the multiplayer gaming landscape, with an emphasis on crafting groundbreaking survival experiences that champion player agency and drama.
• Made on Earth Games — Made on Earth Games is a mobile gamedevelopment company founded in 2021.Our objective is to combine high quality art, deep creative gameplay and modern technologies. We want to deliver an amazing game experience to mobile devices across the world.At Made on Earth Games all team members have a unique chance to contribute to the final productand the whole company.
• Eschatology Entertainment — Game developers on a quest to create a new generation of immersive hardcore shooters set in a unique apocalyptic world.

Portfolio highlights

• Xceed — Go out and live the best night events, parties & festivals at top clubs, bars and restaurants from around the world. Guest lists, tickets & VIP bottle service.
• Tuvalum — Make used bikes great again! Tuvalum is the largets and most trusted site in pre-loved bikes. Every used bike is carefully certified by our expert mechanics. Our mission is to transform the bicycle industry for a more sustainable future through digitization and a great customer experience. Get the bike you really need for your goals and needs, allthe bikes are supremely certified by expert mechanics.
• Qoala — Qoala, founded in 2019, is a browser extension that finds and applies discount codes on online stores and provides its users with cashback, creating a more reliable purchase funnel for more than its 3000 affiliated stores and ensuring its customers will take advantage of the best available deals while shopping online.