Top 50 SaaS Startup Investors in Iceland in October 2023

Portfolio highlights

• HorseDay — HorseDay is a mobile application to track horse activities.
• Spectaflow — Simple housekeeping and task management for hospitality. More effective operations without printouts, phone calls, and yellow stickers. Learn more!
• PayAnalytics — PayAnalytics helps companies monitor, address and close pay gaps. Comply with regulations, use built-in reports or customize your own. Pay equity decisions made easy for HR and compensation managers as well as consultants. Used in over 75 countries for organizations of all sizes.

Portfolio highlights

• 50skills — Bring people, information and tools together. 50skills is a hiring system and so much more.
• Spectaflow — Simple housekeeping and task management for hospitality. More effective operations without printouts, phone calls, and yellow stickers. Learn more!
• Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.

Portfolio highlights

• PaxFlow — We empower tour operators to streamline operations PaxFlow helps streamline tour operations with resource management, data based workflows, customer communication and self service tools. Discover Streamlined Tour Management PaxFlow integrates with leading booking system providers and integrates booking data with operational features like resource management, shift scheduling, departure management and customer self service portal to...
• Vitar Games — A WW1 Strategy driven Management Game
• Standby Deposits — Standby Deposits is a rental security deposit replacement based on credit.

Portfolio highlights

• Embla — Embla provides an online medical weight loss treatment using prescription drugs and coaching. The company provides patients with evidence-based treatments, digital tools, medication, and coaching to facilitate sustainable weight loss. Embla was founded in 2021 and is headquartered in Copenhagen, Denmark.
• SNERPA Power — SNERPA Power develops intelligent energy services.
• Ellie.ai — Grasp your business needs and validate your product ideas before building your data pipelines. Use Ellie's conceptual data models and logical data models to design great data products.

Portfolio highlights

• Soptle — Founded in Sep 2021, Soptle started to establish an integrated technology to the neglected regional FMCG Manufacturers in India with a B2B Retail Commmerce App. It uses tech and data to distribute at scale and use necessary components (existing Distributor/Wholesaler) in the FMCG Supply Chain to build a high growth and profitable business.
• Expertrons — Expertrons is an upskilling platform that offers advanced training programs | BSFI | HR | Marketing and many more to assure 100% professional success.
• Nanom — Greenvolt Nano creates nano-enhanced materials for use in battery technology. It provides a pathway to clean, inexpensive, and renewable energy sources while reducing environmental toxicity. And makes products smarter, efficient, and longer lasting. It is founded in 2017.

Portfolio highlights

• Olive — Olive's technology evaluation platform finds & compares your best-match enterprise software & manages the selection process. Build requirements from pre-built libraries. Compare all solutions in the market against your unique business needs. Olive takes the best practices of digital transformation and shortens the process allowing you to make smart decisions, faster.
• Klang Games — Klang Games is an entertainment & game development studio in Berlin, developing the MMO Simulation and Virtual World, Seed. Klang is always hiring!
• Sidekick Health — Our mission is to develop and deliver effective personalized digital therapeutics that prevent suffering and add millions of quality life years to people around the world. Our multi-chronic digital care platform allows us to scale the production of clinical treatments across major chronic diseases.

Portfolio highlights

• Anonybit — Anonybit offers top-notch identity protection & secure authentication solutions. Experience the power of decentralized biometric security for enhanced privacy.
• Lucinity — Money laundering is the crime that fuels crime. Lucinity's mission is to Make Money Good® by combining the best of human and artificial intelligence. Lucinity uses Human AI to help banks fight financial crime more efficiently. By designing its AML platform around man and machine, Lucinity allows banks to increase their AML programs'productivity.Lucinity identifies suspicious activity through its proprietary behavior detection system. The approach is entirely risk-based and allows customers to control their risk exposure before efficiently reviewing AML alerts in the Lucinity Case Manager.The company was founded by industry veterans. The core team has experience from Tier-1 banks, international regulators, and leading legacy vendors. Lucinity takes great pride in being the enterprise-ready AML startup that brings the novelty and excitement of a startup and the professionalism and experience of an incumbent.

Portfolio highlights

• Medusa — For developers who must customize e-commerce setups, Medusa is a new digital commerce engine that provides extensibility and customizability with low developer effort. Unlike Shopify, BigCommerce and others, we offer an open, modular architecture that removes the need for hacky workarounds and secures maintainability and speed.
• Heyhack — Automated web application security testing, protection, and reporting for software-as-a-service businesses.
• Fullview — Fullview let's you instantly monitor, control and analyze user sessions for faster real time customer support. No downloads. Easy to integrate.

Portfolio highlights

• Genis — GENIS is a biotechnology company headquartered in Siglufjörður, Iceland. They strive to discover, develop and commercialize novel and life-changing products, supplements and medical devices derived from crustacean exoskeletons. The GENIS team has been developing cutting-edge research on the production of chitin, chitosan, and short chain chitosanfor two decades. Their mission is to leverage this accumulated body of world-class scientific research with the intent of providing life-altering benefits for individuals.
• Treble — We develop next generation sound simulation and spatial audio technology for digital twins and virtual worlds.
• 3Z Pharmaceuticals — 3Z Pharmaceuticals provides research services intended to provide drug development services. It offers drug screening on sleep and epilepsy assays that helps in the development of drugs used to treat neurological disorders, enabling patients to get multiple drug efficacy and toxicity assays.Karl Karlsson and Haraldur Thorsteinsson founded 3ZPharmaceuticals in 2008. It based their company on their research on the sleeping patterns of the zebrafish at the Reykjavik University Neurolab in 2006.

Portfolio highlights

• Digift — Security Token DEX: Bridging traditional finance and DeFi.
• Synchron — The endovascular brain computer interface.
• Jimeng Intelligent — Jimeng Intelligent is an industrial internet platform that offers integrated big data production, management and application services.

Portfolio highlights

• Haltian — End-to-end IoT solutions and world-glass product design services from Haltian
• Commsignia — Commsignia specializes in the research and development, manufacturing and distribution of cooperative intelligent transportation systems. Its product line includes a V2X Communication Software Stack and Commsignia’s own security stack implementation, Hybrid V2X/ADAS Safety Applications, a V2X Simulator, On-Board Units (OBU) and Roadside Units(RSU).The company was founded in 2012 and is headquartered in Santa Clara, California.
• Value.Space — Space based risk assessments & monitoring

Portfolio highlights

• Hone — Hone combines the world's largest catalog of live, virtual classes with customizable, cohort-based programs designed to drive impact - all powered by
• Videowise — End-to-end eCommerce Video Platform built for scale & performance to help brands and retailers create interactive shoppable video experiences.
• Courier — Courier offers an API that lets developers intelligently route user notifications across their existing channels – like SendGrid, Twilio, Slack, and Facebook Messenger – using factors like "is the user online?" and "which channel has produced the most engagement for this user previously?"

Portfolio highlights

• Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
• Swappie — Buy refurbished iPhones at an affordable price - Swappie offers refurbished and cheap iPhones with a free 12-month Swappie warranty.
• Videoly — The easiest way for online retailers to get hand-picked and automatically embedded product videos.

Portfolio highlights

• Chemify — The aim of Chemify is to digitize chemistry and produce solutions to run chemical code for drug discovery, chemical synthesis, and materials discovery.
• Meatable — Meatable is a food production company that produces real and guilt-free meat. With one cell, they are revolutionizing the meat industry's impact on climate change and animal welfare. At the same time they increase food security, without compromising the culinary experience of eating tasty, real meat. They aim to satisfy the world'sappetite for meat without harming people, animals, and the planet.It was founded in 2018 and is headquartered in Delft, South Holland, The Netherlands.
• Castelion — We are a modern defense production company building the next generation of military hypersonic, vehicle, and strike systems to deter future wars.

Portfolio highlights

• GRID — Explore interactive analysis. Build beautiful reports. Collaborate with ease. Make fast, data-driven decisions.
• Travelade — Find recommendations and local insights from all across the world. Discover hidden gems, book experiences with best price guaranteed, create epic stories.
• Aldin Dynamics — Aldin creates believable realities designed for presence & immersion.

Portfolio highlights

• Apron — Sort, pay and reconcile your invoices in seconds.
• Worldover — Cosmetic compliance made simple
• Class Companion — Class Companion is a new AI technology that allows professors to provide students with immediate, individualized feedback.

Portfolio highlights

• Isometric — Isometric is a carbon removal registry and science platform
• TreesPlease Games — TreesPlease Games develops various computer and online games. The company is headquartered in London.
• Scriptic — Scriptic, interactive story games on mobile.

Portfolio highlights

• Digiphy — Build QR codes and templated pages to connect directly with customers, capture first-party data, tell your origin story, drive sales, product registration and more.
• PayAnalytics — PayAnalytics helps companies monitor, address and close pay gaps. Comply with regulations, use built-in reports or customize your own. Pay equity decisions made easy for HR and compensation managers as well as consultants. Used in over 75 countries for organizations of all sizes.

Portfolio highlights

• Overtune — With Overtune you can easily make your own music. Record with voice effects and make videos.

Portfolio highlights

• Treble — We develop next generation sound simulation and spatial audio technology for digital twins and virtual worlds.

Portfolio highlights

• Meeno — Meeno is a relationship mentoring app powered by generative AI
• Rocket.Chat — Explore Rocket.Chat, where we put data privacy into every conversation and enable teams to collaborate seamlessly.
• Pulumi — Pulumi's open source infrastructure as code SDK enables you to create, deploy, and manage infrastructure on any cloud, using your favorite languages.

Portfolio highlights

• Teatime Games — Teatime Games is an Iceland-based gaming startup that reinvents social games.
• Lilium — Lilium is developing sustainable, high-speed air mobility through its electric vertical take-off and landing aircraft, vertiports and digital service.
• Scaled Inference — Artificial Intelligence & Machine Learning Tools

Portfolio highlights

• DeepUll — DeepUll is a biotech company that focuses its activity on the development of a new diagnostic system for early-stage sepsis condition. DeepUll’s proposal is based on quickly identifying the pathogens and offering the antibiogram within a few hours on the one hand, and on using the data and learning about the patient’s immunological and functionalstatus on the other. The system allows doctors to predict the future appearance and evolution of sepsis within a short period of time and thus provide a suitable clinical response even before the symptoms arise.
• Orikine Bio — Orikine Bio is a pioneer biotech company in the field of tailored cytokines with unmatched biological properties for the treatment of immune-mediated disorders.
• Nuage Therapeutics — Nuage Therapeutics is a pharmaceutical company which utilizes chemical biology and biomolecular condensation to develop selective drugs that target proteins with disordered regions for challenging indications to improve patient’s life. The focus of the medication is to enhance selective inhibitors of intrinsically disordered proteins involved inchallenging indications in order to meet unmet medical needs.

Portfolio highlights

• Nosto — Use Powerful Personalization Made Easy on e-Commerce Platforms. Nosto generates a 10-30% Average Increase in Revenue.
• Minervax — MinervaX is pursuing the development of a vaccine against Group B streptococcus (GBS) infections by utilizing a particular fusion protein : click to read more
• Seamless Therapeutics — Seamless Therapeutics is changing the paradigm of gene editing through a pioneering approach to restore health in patients with severe conditions in a safe and precise manner. Seamless technology platform unlocks the reprogramming of recombinases, a highly versatile class of enzymes.

Portfolio highlights

• Justikal — Justikal is an eCourt system that allows different stakeholders in legal proceedings to handle documents in a trusted & secure way by using eIDAS compliant trust services.

Portfolio highlights

• Meeno — Meeno is a relationship mentoring app powered by generative AI
• PartyKit — PartyKit is an open source deployment platform for AI agents.
• Iambic Therapeutics — Iambic has created a cutting-edge AI-driven platform to tackle the most challenging design problems in drug discovery and address unmet patient need.

Portfolio highlights

• Commsignia — Commsignia specializes in the research and development, manufacturing and distribution of cooperative intelligent transportation systems. Its product line includes a V2X Communication Software Stack and Commsignia’s own security stack implementation, Hybrid V2X/ADAS Safety Applications, a V2X Simulator, On-Board Units (OBU) and Roadside Units(RSU).The company was founded in 2012 and is headquartered in Santa Clara, California.
• DRUID — DRUID is an AI platform that allows companies to automate processes by designing and deploying UiPath RPA integrated chatbot virtual assistants.
• Jobbatical — Jobbatical takes care of the entire relocation process for you. Just sit back and relax.

Portfolio highlights

• Zebedee — Make financial transactions a native part of your apps and games. Easy to implement, infinitely flexible and inherently global.
• LearnCove — LearnCove provides businesses with a modular and easy-to-use training platform for high-quality training across markets and cultures.
• Netspeak Games — Netspeak Games operates as a zero-crunch studio that develops online multiplayer games. Its first game is a non-violent social MMO, designed to be a fun place to hang out with friends. Players can relax, play, or just get some headspace.

Portfolio highlights

• Sortera Technologies — Sortera Alloys manufactures low-cost, high-quality metal alloys for domestic manufacturing using its artificial intelligence technology.
• C2CA technology — C2CA Technology is a pioneering company in concrete recycling, established in 2016 by Delft Enterprises, Delft University, and GBN.Our mission is to transform waste concrete into sustainable building materials, replacing virgin aggregates, sand, and cement to mitigate 8% of global CO2 emissions.Our advanced separation, and quality controltechnologies are in use at our demonstration site in Hoorn, the Netherlands.We're committed to achieving 100% circular concrete and building a more sustainable future. Join us and make a positive impact on the planet.
• VerAI Discoveries — VerAI Discoveries is disrupting Mineral Exploration by deploying a revolutionary Artificial Intelligence Platform that detects concealed mineral deposits.

Portfolio highlights

• Vendict — Streamline your security questionnaires. Respond to security questionnaires faster, with elaborated answers and supporting evidence. At Vendict, we use state-of-the-art AI technology to fully automate the response process.
• Quench.ai — Quench is a tech infrastructure for video creators to deliver exclusive content, engage and reward their true fans.
• ConfiAbogado — ConfiAbogado is an online legal firm that provides legal solutions to low-income people.

Portfolio highlights

• CMR Surgical — Welcome to CMR Surgical. Transforming surgery. For good. Our aim is to make the benefits of minimal access surgery available to everyone who needs it.
• Enflame — Suiyuan Technology is a provider of neural network solutions for artificial intelligence. Its products are deep learning high-end chips developed for cloud data centers, and are positioned on artificial intelligence training platforms. The chip will adopt a unique and innovative architecture independently developed, featuring high computing power,high energy efficiency ratio, programmable, low cost, and support for mainstream machine learning frameworks. It is designed and optimized for cloud AI training.
• Broken String Biosciences — Our platform accelerates the characterisation of novel gene editing technologies to unlock the next wave of cell & gene therapies.

Portfolio highlights

• Cerby — Collaborate without chaos. Cerby helps your team be productive while protecting your brand. Secure unmanageable applications. Only with Cerby.
• Aeqium — A better way to understand, decide, and automate how businesses pay for their most important assets: people.
• WireMock — WireMock develops an API Developer productivity platform. With the increasing growth of Microservices and API first architecture, dev teams' increased dependency on 3rd party APIs as well as internal APIs presents challenges that impact their dev productivity. WireMock helps developers to mock/virtualize APIs, break that dependency andimprove productivity.WireMock delivers the popular WireMock open-source tool as well as a cloud edition - WireMock Cloud.

Portfolio highlights

• JOKR — Grocery shopping is easier now with JOKR, your instant delivery app. Order your groceries and favorite products in our online supermarket and get them instantly at your door. Download the app now and make your first grocery order on us. Available in IOs and Android. Access www.jokr.com for more info
• Vera — Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individualsfrom risky artificial intelligence systems.
• Nextdata — Nextdata offers an operating system for decentralized data at scale on an AI platform.

Portfolio highlights

• Loki Foods — We're producing sustainable, plant-based foods from the Arctic. Iceland’s first plant-based cod and seafood!
• Esports Coaching Academy — ECA's software solution consists of an educational hub and a SaaS solution that provides exercises and complete programming for esports clubs and coaches.

Portfolio highlights

• Bitmark — Bitmark restores trust in data. Our end-to-end Internet protocol secures the provenance of data. This makes it possible to have verifiable information, digital property rights, and safe sharing of personal data—without the need for trusted third parties. UC Berkeley, Pfizer, and KKBOX use Bitmark in healthcare, music, art, and more. #digitalrights
• Overtune — With Overtune you can easily make your own music. Record with voice effects and make videos.

Portfolio highlights

• Dohop — Dohop is an award-winning technology provider founded in Iceland with 15 years’ experience in developing innovative solutions in the field of aviation and travel. Its core technology is focused on creating connecting itineraries. Being at the forefront of digital innovation in the field of interline technology, Dohop has developed solutions forforward-thinking airlines, alliances, and airports all around the globe, including easyJet, Transavia, Eurowings, Jetstar Group, Gatwick Airport, and SkyTeam.

Portfolio highlights

• GRID — Explore interactive analysis. Build beautiful reports. Collaborate with ease. Make fast, data-driven decisions.

Portfolio highlights

• Bungalow — Bungalow is a residential real estate platform that provides renters with a more convenient, flexible, and communal living solution. It utilizes existing housing supply by signing long-term leases with homeowners, and offers multi-bedroom homes in some of the most desirable neighborhoods in cities throughout the United States.Bungalow offersprivate bedrooms with handpicked housemates in beautifully furnished homes across seven major cities. Each home comes furnished and includes wifi, utilities, housekeeping, and monthly community events for members.Andrew Collins and Justin McCarty founded Bungalow in 2016. Its headquarters is in San Francisco in California.
• Harper Wilde — Harper Wilde owns and operates an online portal for shopping lingerie.The company is committed not only to lifting up ladies, but also to lifting up the future generation of leading ladies. Harper Wilde's purposeful designs and curated options not only make things easier for customers, but also allow us to save money in production costs andpass those savings onto their customers. In this way, they empower women by providing them with more fairly-priced products, at nearly half of what competitors charge.
• DeSo Foundation — DeSo is a layer -1 blockchain designed to build and scale decentralized social apps to 1 Billion users. Take back ownership of your content and social graph with web3 versions of Twitter and LinkedIn.

Portfolio highlights

• Levelpath — Levelpath provides a simple and clear way to view and collaborate on all procurement activities.
• Cartwheel — Cartwheel provides multi-tiered, evidenced-based mental health support from licensed clinicians, designed around your entire school community.
• Arc Boats — Arc manufactures and sells high-performance electric boats for watersports.

Portfolio highlights

• Odeal — Oedeal is a online payment service company, dedicated in providing wide range of financial solutions to entrepreneurs.
• Salescloud — The power behind your point of sales. Our cloud-based sales and management solutions provide you with powerful tools to help you run and grow your business.

Portfolio highlights

• Mission Brasil — Mission Brasil is an information technology solution that provides a digital outsourcing platform for business development. Their services include legal and administrative, retail and monitoring, research and audit, hidden shopper, data and accreditation, logistics, and direct sales.
• NUMA Group — Life's hard. Travelling shouldn't be. Book a fully furnished room or apartment in some of Europe's coolest neighbourhoods and see how simple travel can be.
• Trellis Research — Trellis Research is a research tool for litigators.

Portfolio highlights

• Karhoo — Karhoo, the first fully-integrated global booking platform for regulated Taxis and PHVs, is funded by RCI Bank and Services (Groupe Renault). It was reborn and remoulded from the assets of a previous business that learnt the hard way that competing against Uber, Didi and Lyft required a radically different and more collaborative approach tomobility. Now Karhoo remains an independent business contributing to Groupe Renault’s sustainable mobility‑as‑a‑service strategy, which covers connected, autonomous, shared, electric vehicles part of multimodal transport.
• Overtune — With Overtune you can easily make your own music. Record with voice effects and make videos.
• Synchronized — Synchronized.tv | Maximize the value of your video content in a digital world

Portfolio highlights

• Panjo — Panjo is a mobile marketplace for the world’s most ardent auto, sport, and hobby enthusiasts. Existing marketplaces poorly underserve and ignore this audience. Each year, 350M worldwide enthusiasts spend $15B buying products, parts, and accessories from their peers through a patchwork of inefficient methods.
• Zipdrug — Zipdrug provides patients access to low-cost pharmacies who deliver prescriptions right to their homes. Its platform allocates medicare advantage patients to pharmacies that will drive adherence for the lowest cost. It was founded in 2015 and is based in New York City.
• MessageYes (formerly ReplyYes) — MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, andintegrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.

Portfolio highlights

• LearnCove — LearnCove provides businesses with a modular and easy-to-use training platform for high-quality training across markets and cultures.
• Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.
• Princeton NuEnergy — Princeton NuEnergy is a clean-tech startup focused on the direct recycling of lithium-ion batteries from electric vehicles and consumer electronics. Its patented Direct Battery Recycling technology to produce high-quality and high value-added cathode active materials with low operating cost from spent lithium-ion batteries and delivers sustainableenergy and environmental solutions.

Portfolio highlights

• Corti — Corti offers a digital assistant, augmenting medics in improving patient outcomes and internal performance.
• Strise — Strise is signaling a new era of enterprise software and organizational change, transforming how companies work and empowering individual growth through knowledge. We believe in the AI-enabled financial institution without data silos where users and data are working together to solve even the most complex business problems.
• Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.

Portfolio highlights

• Olympix — Olympix is a pioneering DevSecOps tool that puts security in the hands of the developer by proactively securing code from day one.
• Protect AI — Protect AI builds cybersecurity solutions for AI systems and ML models, helping ML developers and enterprises embrace MLSecOps.
• Roadie — Easier, scalable and zero-maintenance. With security, scorecards and customizability built-in.

Portfolio highlights

• askui — Use natural language to automate your UI tests. Our UI test solution is based on visual features and offers a real no-code black-box test.
• CYCLE — GetHenry is a rapidly growing subscription service for market-leading delivery companies. We make sure that thousands of couriers are on the move safely, quickly and comfortably every day. In this way, we not only create added value for delivery services, but also help to reduce transport-related CO2 emissions on the last mile.
• Genie — Genie is a productive web development framework in Julia. Build web applications, UIs, backends, integrate with databases, set up web services and APIs.

Portfolio highlights

• QA.tech — Our AI combines the skills of a QA engineer with the speed of automated testing for you. This shortens your time to market, cuts costs and improves the quality of your web apps.
• Rig.dev — Rig.dev offers an open-source application platform for Kubernetes. Rig.dev empower developers to work in their own environments with elevated application abstractions, while still leveraging Kubernetes's reliability, portability, and scalability.
• Jellatech — Jellatech is a B2B biotech business based in Raleigh, NC, and with R&D in Wageningen, Netherlands. Jellatech is producing high-quality, pure, animal-free collagen and gelatin. Founded by a group of innovators, dreamers, entrepreneurs, and scientists, Jellatech is eliminating the dependency on animals, to make better ingredient products -starting with collagen and gelatin.

Portfolio highlights

• Unagi — Collect your favorite football players and pick your best 11 every week!
• Multiscription — Multiscription is a cross-product subscription service. Introducing Unleashd, the first in-game and cross-publisher subscription service for free-to-play games.
• Esports Coaching Academy — ECA's software solution consists of an educational hub and a SaaS solution that provides exercises and complete programming for esports clubs and coaches.

Portfolio highlights

• Vitar Games — A WW1 Strategy driven Management Game
• Red Rover — We're on a mission to reimagine the multiplayer gaming landscape, with an emphasis on crafting groundbreaking survival experiences that champion player agency and drama.
• Esports Coaching Academy — ECA's software solution consists of an educational hub and a SaaS solution that provides exercises and complete programming for esports clubs and coaches.