Top 5 Retail Startup Investors in Lebanon (May 2026)

EQ2 Ventures is an investment firm that invests in Seed to Series B-stage startup companies. It was incorporated as a spin-off of Equitrust, a corporate VC arm launched in 2015 by Choueiri Group to capture opportunities linked to the digital transformation of the Middle East. Relying on a strong network of strategic investors and mentors, EQ2Ventures helps talented entrepreneurs solve major consumers and business problems, build sustainable companies. and create long-term value.

Investment focus

Industry: E-Commerce, Advertising, Retail
Stage:Series A, Seed, Series B
Geography: United Arab Emirates, Egypt, Jordan

Investor stats

Total investments: 25
Round size: Seed $1.1M–$5.1M; Series A $1.5M–$15M; Series B $2.5M–$10M
Lead/follow: 32% lead, 68% follow

Portfolio highlights

Julaya — Julaya is a fintech providing African businesses with a digital account to make payments : disbursing mobile money transactions to their employees, suppliers, and owning their own virtual and physical prepaid cards.
AIfluence — AIfluence uses advanced algorithms to accurately match influencers to brands, manage, predict and deliver measurable ROI on every influencer marketing campaign
Hala — Hala is the UAE's first car insurance product that rewards you for driving safely. For each day you're accident free, you get hala coins which you spend on meals, gym memberships, and hotel stays.

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Alfanar is the Arab region's first venture philanthropy organisation. We support social enterprises in the Arab region by helping them to become sustainable.

Investment focus

Industry: Retail, Fashion, Recycling
Stage:Seed
Geography: Lebanon

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

FabricAID — FabricAID collects, sorts, and redistributes second-hand clothes at micro prices to marginalized communities reducing fabric waste.

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Saned Partners is an independently managed Venture Capital fund, aiming to nurture early-stage companies in the MENA region into growth and profitability.Their mission is to partner with entrepreneurs and to provide them with the means and resources to turn their projects into established, best-in-class businesses that offer exceptional all-aroundvalue to stakeholders.Saned’s vision is to serve as a catalyst for economic and social development in the region, by providing entrepreneurs with the opportunity to capitalize on their ambition and ideas.

Investment focus

Industry: E-Commerce, Retail, Online Portals
Stage:Series A, Seed, Series B
Geography: United Arab Emirates, Lebanon, Jordan

Investor stats

Total investments: 18
Round size: Series A $800k–$4.5M; Series B $3.5M–$20M
Lead/follow: 6% lead, 94% follow
Last fund: May invest from a new fund soon — raised $5M in 2015

Portfolio highlights

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Sarwa — Sarwa is your all-in-one investment platform. We offer hands-off investing, real-time trading, and high-yield savings. With holistic financial tools at your fingertips, investing has never been easier. Sarwa SDWCL is regulated by the FSRA in the ADGM.
Mumzworld — Mumzworld.com is the largest e-commerce portal in the Middle East dedicated to all things mother, baby, and child. The Company serves over 2 million mothers in the MENA region and ships to more than 20 countries. Mothers can now shop faster and easier than ever before and find products not available anywhere else in the region.Mumzworld.com is acompany built by mumz for mumz, with the ultimate vision of becoming an indispensable online extension of a mother’s life. Mumzworld.com was created by the same team of Bayt.com (Alexa rank# 1,700), the largest job site in the Middle East. As a result, Mumzworld.com has:• Established the largest catalog of products for mothers in the region, bringing more than 200,000 products online from over 2,000 global and regional brands • Shipped over 60 tons of products to over 20 countries • Pioneered the e-commerce experience for mothers in the Middle East, being called the “Amazon for moms” by CNN. • Partnered with giant FMCGs, such as P&G and DANONE • Acquired exclusivity to a large selection of products, as well as exclusive distribution rights for a growing number of global brands

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Flat6Labs is the MENA region’s leading seed and early stage venture capital firm, currently running the most renowned startup programs in the region. Annually, Flat6Labs invests in more than 100 innovative and technology-driven startups enabling thousands of passionate entrepreneurs to achieve their daring ambitions and ultimately becoming theirinstitutional co-founders. Flat6Labs manages a number of seed funds with a total AUM in excess of $85M. More than 25 leading institutions have invested into the Flat6Labs managed funds; believing in the asset class and Flat6Labs’ proven track record as the market leader.. Flat6Labs provides a wide range of investment ticket sizes ranging from $50K to $500k, supporting startups through their early journeys from Pre-Seed all the way to Pre-Series A stages. Alongside to the investments, Flat6Labs’ exceptional startup programs, executed to cater specifically for the needs of the innovative entrepreneurs, helps them accelerate their growth by providing them with a plethora of support services and connecting them to unparalleled opportunities with an expansive network comprising hundreds of business mentors, investors and corporates. Launched and headquartered in Cairo since 2011, Flat6Labs has multiple offices across the region; with ongoing plans to expand into other emerging markets.

Investment focus

Industry: Software, E-Commerce, Apps
Stage:Seed, Pre-Seed
Geography: Egypt, United Arab Emirates, Saudi Arabia

Investor stats

Total investments: 123
Round size: Seed $15k–$300k; Pre-Seed $32k–$230k
Lead/follow: 34% lead, 66% follow
Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

Midient — We help restaurants collect, analyze, and act on their customer data to increase customer satisfaction and increase revenue.
Growdash — Growdash is a business intelligence and analytics tool built specifically for restaurants to support profitable growth strategic decisions across online sales channels.
Agel — Agel aim at reshaping the traditional financial services business model, operational model and customer experience to unlock a unique finance avenue for (“MSMEs”), with a core preposition of availing industry-agnostic merchandise credit limit for Merchants within Agel network in a manner that is Digital, Cashless and Sharia compliant, aligning withthe UN Global (“SDG”) goals, and Egypt’s 2030 plan towards financial inclusion and sustainability.our goals are: - Empowering MSMEs growth, - Accelerating Financial Inclusion, - Eradicating Informal Economy, - Raising Financial literacy

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