Top 10 Fashion Startup Investors in Pakistan (May 2026)

Lakson Investments Venture Capital (LIVC) invests in Pakistan based opportunities. The firm concentrates on investments where technology can be leveraged to enable, enhance and disrupt existing business models or create new ones.LIVC's investment focus is at the stage in the start-up lifecycle where the company is less than 36-48 months awayfrom a successful Series A round or potential exit. The firm also invests in select Seed rounds through its Incubation and Accelerator ecosystem relationships as well as overseas partners in Silicon Valley and Europe where it seeks to bring proven foreign technology to Pakistan.The firm's team comprises of a diverse set of investors, domain experts, operators, and entrepreneurs with a successful track record of bringing big ideas to fruition.LIVC invests alongside entrepreneurs and local businesses to build new enterprises and through investing seed capital, take ideas to the next stage. It works with Lakson Investments’ (“LI”) team of over 50 experienced professionals while at the same time, leverage the operational experience of the Lakson Group. Over 14,000 people are employed by Lakson in Pakistan in businesses across sectors such as: Technology (CyberNet & Sybrid), Broadcast and Print Media (Express Media Group), FMCG (Colgate-Palmolive Pakistan), Insurance, and QSR (McDonald’s Pakistan).LI is one of the largest private sector asset managers in Pakistan with over US$300mn under management with a rating of AM2+.

Investment focus

Industry: Grocery, Travel, E-Commerce
Stage:Seed, Series A, Pre-Seed
Geography: Pakistan, Canada, Singapore

Investor stats

Total investments: 12
Round size: Seed $425k–$1M; Pre-Seed $450k–$6M; Series A $2M–$4.5M
Lead/follow: 67% lead, 33% follow
Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

Bagallery — Bagallery has 100% authentic and lowest price in Pakistan of top beauty, cosmetics, skincare, fashion and lifestyle brands.
Bookme.pk — Pakistan's leading online ticket booking platform. Buy E-tickets for bus, flight, movie, hotel & cricket with discounts and deals.
Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

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Asif Keshodia is an Angel Investor based in Dubai, UAE and the co-founder of Storfox.com. He is most notable for his work as the Group CFO of Souq.com, which was acquired by Amazon in a milestone deal for the Middle East tech sector. He joined Souq in 2011 as an early stage investor and raised over $400m to help it become the leading onlineretailer in the region. After its acquisition by Amazon in 2017, he took the role of MENA Regional Finance Director at Amazon. Asif has over 20 years of experience with some of the world’s biggest names, such as PwC, Gillette, Procter & Gamble, and Amazon, in countries around the world, including the UK, South Africa, Russia, and Pakistan. He is now using his decades of multinational corporate experience to help usher small startups to big success. He is dedicated to aiding young entrepreneurs launch their projects, with sights currently set on bolstering the e-commerce ecosystem in the MENA region and South Asia’s burgeoning market.In the recent past Asif has served on the Boards of Souq, Payfort.com, and Instashop.com, recently acquired by the Delivery Hero. He has also invested in a number of fledgling startups including Shipox, Clicky.pk, EzHire and Cartlow.comAsif is a graduate of the University of Karachi with a Bachelor’s Degree in Commerce & Economics and a Chartered Accountant (FCA). In 2016, he was named Best Retail CFO of the MENA Region by renowned Middle Eastern publication, The CFO.

Investment focus

Industry: E-Commerce, Marketplace, Consumer Goods
Stage:Seed, Pre-Seed, Series A
Geography: Pakistan, United Arab Emirates, Australia

Investor stats

Total investments: 9
Round size: Seed $700k–$7.9M; Pre-Seed $1M–$1.1M
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Kamel Pay — Looking for best payment method and safe corporate payment solutions in Dubai? Kamelpay provide leading business payment services in UAE
CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.

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Fatima Ventures is an early-stage venture capital fund that improve profitable market techniques in order.

Investment focus

Industry: E-Commerce, Internet, Information Technology
Stage:Seed, Series A
Geography: Pakistan

Investor stats

Total investments: 8
Round size: Seed $115k–$2.2M
Lead/follow: 50% lead, 50% follow

Portfolio highlights

CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.
Airlift Technologies — Founded in 2019, Airlift is on a mission to build a world of self-empowerment using technology-backed logistics solutions that enable safe, reliable and affordable access to necessities. Airlift scaled Pakistan's largest decentralized transportation network to change the way people move, shifting away from private vehicles towards sharedmobility and affordable mass transport. In 2020, Airlift diversified into last-mile delivery through Airlift Express, delivering essentials across households in 30 minutes across Lahore, Karachi, Islamabad and Rawalpindi. Airlift Express spans across food supplies, household supplies, pharmacy, stationery, pet food, fresh fruits and vegetables, small electronics and more. On this mission to enable self-empowerment in the region, Airlift is backed by First Round Capital and has recently raised over $24m in financing.

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Investment focus

Industry: Financial Services, E-Commerce, FinTech
Stage:Seed, Pre-Seed, Series A
Geography: Pakistan, United Kingdom

Investor stats

Total investments: 27
Round size: Seed $2M–$7.5M; Pre-Seed $320k–$6M; Series A $4.5M–$5.2M
Lead/follow: 52% lead, 48% follow
Last fund: May invest from a new fund soon — raised $40M in 2021

Portfolio highlights

AdalFi — AdalFi provides digital lending infrastructure services.It identifies, qualifies, engages, activates, and delights lending prospects for our partner banks.
Haball — Reimagining the way money flows through the supplychain Haball provides a fully automated alternative to manual order processing, invoicing, reconciliation and paper-based payment methods. An omni channel platform for digitizing payments across the entire supply chain. Fueling supplychain efficiency by providing: Supply Chain Entrenchment Supply Chain Entrenchment Platform for all value-chain partners from large corporates, distributors and retailers. Multiple Industry Verticals Multiple Industry Verticals A single platform customized for industry
Zaraye — Zaraye is a secure, user-friendly B2B platform that facilitates the free exchange of raw materials through a reverse-bidding model. It help the customers get the best prices at the fastest rate while preserving their autonomy to choose suppliers effortlessly. Conversely, It suppliers are guaranteed detailed insights about buyer behaviour, whichaids them in providing tailor-made orders to increase conversions and client satisfaction.

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Systems Limited is a global leader of next-generation IT services and BPO solutions. Ever since its inception in 1977, the company has evolved and taken center stage in information and technology by providing computing strategies and solutions to Government and Private Organizations

Investment focus

Industry: E-Commerce, B2B, iOS
Stage:Series A, Seed
Geography: Pakistan

Investor stats

Total investments: 4
Lead/follow: 50% lead, 50% follow

Portfolio highlights

OneLoad — OneLoad is an online service that enables users to easily buy prepaid vouchers for all mobile companies, pay utility bills and transfer balance to others.
Jugnu — We drive social and economic empowerment for small businesses, with thousands of retailers at the core of the Jugnu community.
JOMO Technologies — Experience the joy of shopping with Pakistan's largest online fashion store, JOMO! Get a range of 100% authentic shoes, apparel, active wear, cosmetics, bags & accessories delivered to your doorstep for free. Try your order before you buy it and enjoy hassle-free returns & exchange.

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Nadeem Hussain

Investment focus

Industry: Retail, Fashion, Internet
Stage:Seed
Geography: Pakistan

Investor stats

Total investments: 1
Lead/follow: 100% lead, 0% follow

Portfolio highlights

Well.pk — Dawaai is Pakistan's most trusted online medical store. Order medicines, consult doctors online, get your lab tests done at home.

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British International Investment is the UK's development finance institution. We've been at the forefront of supporting companies in developing countries for more than 70 years.

Investment focus

Industry: Financial Services, Banking, Finance
Stage:Debt Financing, Series B
Geography: India, Nigeria, Kenya

Investor stats

Total investments: 113
Round size: Series B $2M–$93M; Debt Financing $4M–$90M
Lead/follow: 50% lead, 50% follow
Last fund: May invest from a new fund soon — last raise in 2009

Portfolio highlights

Paymob — Paymob runs millions of transactions for different business sizes across the Middle East and Africa. Start using Paymob’s solutions and API’s to accept and send payments for your online business now.
Ecom Express — Get express delivery courier services from Ecom Express, the best courier companies in India, and deliver your packages safely and on time to your customers.
Jingsil Intelligent — Jingsil Intelligent is dedicated to digital power distribution switches and intelligent power distribution management software systems.

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Manu invests in early stage companies through Whitehill Ventures. As part of this executive role he heads Middle East Region for OYO Hotels. He started OYO business in 2018 and scaled it to more than 200 hotels across KSA, UAE, Oman and Bahrain markets. He has travelled extensively across ME and developed strong relationships. He is credited withtwo successful exits in e-commerce, Infibeam through IPO and Souq through acquisition by Amazon. He headed Electronics business for Souq.com in UAE. Prior to Souq, Manu was Vice President, Planning and Strategy at Infibeam. He was responsible for launching and growing BuildaBazaar in India and Middle East.

Investment focus

Industry: Trading Platform, Apps, SaaS
Stage:Pre-Seed, Seed, Angel
Geography: India, Pakistan, Singapore

Investor stats

Total investments: 6
Lead/follow: 17% lead, 83% follow

Portfolio highlights

OpsLyft — The only cloud management platform that focuses on providing actionable insights for technology and financial leaders.
Kissan Pro — Kissan Pro provides an all-in-one platform to empower farmers through technology, design, and data science. While it develops and promotes the effective use of the most advanced technology, it has also help centers in every cluster where farmers can visit and get all necessary support.
Tournafest — Tournafest™️ is the one-stop destination created by the gamers for the gamers. Tournafest is reinventing the Esports ecosystem with a seamless and motivating platform where gamers can enhance their skills with a network alike.

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The Services Group

Investment focus

Industry: Fashion, E-Commerce, Brand Marketing
Stage:Seed
Geography: Pakistan

Investor stats

Total investments: 1
Lead/follow: no public data

Portfolio highlights

JOMO Technologies — Experience the joy of shopping with Pakistan's largest online fashion store, JOMO! Get a range of 100% authentic shoes, apparel, active wear, cosmetics, bags & accessories delivered to your doorstep for free. Try your order before you buy it and enjoy hassle-free returns & exchange.

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