Top 5 Fashion Startup Investors in Jordan (May 2026)

The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

Investment focus

Industry: E-Commerce, Health Care, Food and Beverage
Stage:Seed, Pre-Seed
Geography: Jordan, Saudi Arabia, United States

Investor stats

Total investments: 16
Round size: Seed $150k–$1.6M; Pre-Seed $350k–$2.4M
Lead/follow: 56% lead, 44% follow

Portfolio highlights

gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
Kitchefy — Building the largest decentralized network of cloud kitchens in the MENA Region.
Kader — Kader is an on-demand mobile application that connects pre-vetted quality workers with businesses in the hospitality, retail and service sectors using an advanced matchmaking technology based on location, experience and qualifications.

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Karim Kawar is the president of Kawar Group, and the former ambassador to the United States and Mexico from Jordan. He is also chairman of Kawar Energy and of IrisGuard. As ambassador to the United States, Kawar led the EDAMA Initiative, Jordan's blueprint for a green economy and was appointed by Royal Decree to the Board of Trustees of theKing Abdullah II Fund for Development. Previously, Kawar was appointed to the Economic Consultative Council by His Majesty King Abdullah II. He is the architect of the REACH Initiative, Jordan's blueprint for a knowledge economy, founder and chairman of the Information Technology Association of Jordan, former president of the Jordan Computer Society, and a founding member of several business associations and NGOs, including AmCham and the Jordan Intellectual Property Association.

Investment focus

Industry: Retail, Fashion, Shopping
Stage:Seed
Geography: Jordan

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.

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Usama is Chief Technology Officer at OODA Health. Before OODA, he was Founder and CEO of Open Insights, where he consulted clients on artificial intelligence, big data strategies and new business models. Usama was the first Global Chief Data Officer at Barclays in London, after he launched the largest tech startup accelerator in MENA as ExecutiveChairman of Oasis500 in Jordan.His background includes Chairman and CEO roles at several startups, including Blue Kangaroo Corp, DMX Group and digiMine (Audience Science). He was the first person to hold the Chief Data Officer title when Yahoo! acquired his second startup in 2004. He has held leadership roles at Microsoft and founded the machine learning systems group at NASA's Jet Propulsion Laboratory, where his work on machine learning resulted in the top Excellence in Research award from Caltech, and a U.S. Government medal from NASA.Usama has published over 100 technical articles on data mining, data science, AI/ML, and databases. He holds over 30 patents and is a Fellow of both the AAAI and the ACM. Usama earned his PhD in Engineering in AI and Machine Learning from the University of Michigan. He holds two BSE’s in Engineering, a MSE Computer Engineering and a MSc in Mathematics.

Investment focus

Industry: Retail, Fashion, Lending
Stage:Series A, Seed
Geography: India, Jordan

Investor stats

Total investments: 3
Lead/follow: 0% lead, 100% follow

Portfolio highlights

MiNeeds —
MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
Snapmint — Snapmint facilitates simplified, fairly-priced and hassle-free EMI options without a Credit Card.

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Flat6Labs is the MENA region’s leading seed and early stage venture capital firm, currently running the most renowned startup programs in the region. Annually, Flat6Labs invests in more than 100 innovative and technology-driven startups enabling thousands of passionate entrepreneurs to achieve their daring ambitions and ultimately becoming theirinstitutional co-founders. Flat6Labs manages a number of seed funds with a total AUM in excess of $85M. More than 25 leading institutions have invested into the Flat6Labs managed funds; believing in the asset class and Flat6Labs’ proven track record as the market leader.. Flat6Labs provides a wide range of investment ticket sizes ranging from $50K to $500k, supporting startups through their early journeys from Pre-Seed all the way to Pre-Series A stages. Alongside to the investments, Flat6Labs’ exceptional startup programs, executed to cater specifically for the needs of the innovative entrepreneurs, helps them accelerate their growth by providing them with a plethora of support services and connecting them to unparalleled opportunities with an expansive network comprising hundreds of business mentors, investors and corporates. Launched and headquartered in Cairo since 2011, Flat6Labs has multiple offices across the region; with ongoing plans to expand into other emerging markets.

Investment focus

Industry: Software, E-Commerce, Apps
Stage:Seed, Pre-Seed
Geography: Egypt, United Arab Emirates, Saudi Arabia

Investor stats

Total investments: 123
Round size: Seed $15k–$300k; Pre-Seed $32k–$230k
Lead/follow: 34% lead, 66% follow
Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

Midient — We help restaurants collect, analyze, and act on their customer data to increase customer satisfaction and increase revenue.
Growdash — Growdash is a business intelligence and analytics tool built specifically for restaurants to support profitable growth strategic decisions across online sales channels.
Agel — Agel aim at reshaping the traditional financial services business model, operational model and customer experience to unlock a unique finance avenue for (“MSMEs”), with a core preposition of availing industry-agnostic merchandise credit limit for Merchants within Agel network in a manner that is Digital, Cashless and Sharia compliant, aligning withthe UN Global (“SDG”) goals, and Egypt’s 2030 plan towards financial inclusion and sustainability.our goals are: - Empowering MSMEs growth, - Accelerating Financial Inclusion, - Eradicating Informal Economy, - Raising Financial literacy

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