Top 50 Angel Investors in Belgium (May 2026)

Portfolio highlights

• Tribboo — Project management platform for construction SMEs
• Bizzy — All up-to-date information you need for the most transparent & reliable view on your business world.
• Maison Sport — Maison Sport has been created by 3 ski instructors, Olly, Nick and Aaron - all of them share a great passion for skiing and the mountains!“At Maison Sport we are making it simple to book Ski and Snowboard instructors online. Our aim is to seamlessly connect people looking for lessons with their ideal instructor, whilst making it easy forinstructors to market themselves, so they can continue to do what they love.Currently in France, our plan is to expand across the rest of the globe, helping the best instructors impart their passion for skiing and snowboarding on likeminded customers.”

Portfolio highlights

• Bizzy — All up-to-date information you need for the most transparent & reliable view on your business world.
• Accurat — Accurat provides real-word shopper insights to support retail decision making with unprecedented accuracy. Our proprietary technology, platform and algorithms understand behaviour in high detail.
• StarApps — StarApps is a boutique venture builder, turning game-changing ideas into breakthrough companies, managed by rockstar entrepreneurs.

Portfolio highlights

• Finactum — Finactum delivers company data for Belgium in a freemium business model. The offering is to provide 'rich' factual data and as such be a tool for company competitive intelligence, m&a market research or lead generation. The company aims to be(come) a data Intelligence Service Provider (web 3.0).
• Husky Marketing Planner — Marketing planning & marketing calendar tool for marketing teams. Makes the complete marketing planning clear on one central digital platform.
• DataStories International — DataStories a Partners in Performance Company, is an end-to-end prescriptive analytics provider for your operations. Real-time optimisation for better quality, yield and energy efficiency.

Portfolio highlights

• Ziphius — Ziphius Vaccines is a biopharmaceutical company dedicated to developing next-generation vaccines for the prevention of infectious diseases.
• Sensolus — Introducing our smart, industrial-grade tracking solution. With battery life of up to ten years, and no additional infrastructure needed.
• Allegro Biotech — Allegro has developed the world’s-first custom-tailored, durable, biocompatible, anisotropic, regenerative meniscus cartilage, providing immediate support while also leverage the body’s own healing potential to regenerate human cartilage (proliferation and differentiation of fibrochondrocyte cells).

Portfolio highlights

• Swaap — We build the market-neutral AMM protocol.
• Kraaft — Kraaft.co is an instant messenger app dedicated to site monitoring for VRD public works trades: roads and various networks. Paris, Île-de-France in 2019.
• Hyperline — Enjoy the most flexible billing platform for B2B SaaS businesses. Start today without a single line of code.

Portfolio highlights

• FoundME — We support local ecosystems by providing them a global reach.
• Qollabi — Make partner and account plans work with Qollabi BRM (Business Relationship Management) for professionals managing indirect sales channels like agents, branches, distributors, dealers, brokers, resellers etc.
• Cardify — Cardify redefines the way the fastest growing companies enable their sales team to deliver a more effective and personalized buyer/seller experience. The company was founded in 2019 and headquartered in Oost-Vlaanderen, Belgium.

Portfolio highlights

• Obvy —
• Shyfter — Logiciel de planning du personnel, de gestion des horaires et de pointages. Digitalisez vos horaires et gagnez du temps avec Shyfter.
• Sortlist — Discover the most relevant agencies for your project based on your own specific requirements.

Portfolio highlights

• Daltix — Daltix provides quality retail data you can trust. Rely on our price, promotion, product and location data to save resources and easily analyse insights through the dashboard. Make smart and fact-based decisions for your business.
• SweepBright — SweepBright is a new generation CRM for forward looking real estate agencies.
• Cardify — Cardify redefines the way the fastest growing companies enable their sales team to deliver a more effective and personalized buyer/seller experience. The company was founded in 2019 and headquartered in Oost-Vlaanderen, Belgium.

Portfolio highlights

• Daltix — Daltix provides quality retail data you can trust. Rely on our price, promotion, product and location data to save resources and easily analyse insights through the dashboard. Make smart and fact-based decisions for your business.
• SweepBright — SweepBright is a new generation CRM for forward looking real estate agencies.
• Cardify — Cardify redefines the way the fastest growing companies enable their sales team to deliver a more effective and personalized buyer/seller experience. The company was founded in 2019 and headquartered in Oost-Vlaanderen, Belgium.

Portfolio highlights

• MYOCENE — Myocene is a Liège-based sports technology company which creates unique and innovative devices for measuring muscle fatigue and performance.

Portfolio highlights

• Revend — Thanks for visiting Revend's Crunchbase page. Revend is the e-commerce tool that monitors, detects, and pinpoints revenue-impacting issues in minutes for D2C and omni-channel companies. Put differently, Revend is a watchdog for e-commerce KPIs. Revenue, add to carts, checkouts, we keep a close eye on them in near real-time. It is supereasy to install, and easily integrates with your preferred communication channels. We've also been called 'a smoke detector for online shops'.We are working together with a select number of large e-commerce companies that currently trail our solution prior to our launch in early 2023.Today, you can put yourself on the waitlist to ensure early access on Revend's website upon launch. For any questions or requests, please feel welcome to reach out via info@revend.ai.
• Bizzy — All up-to-date information you need for the most transparent & reliable view on your business world.
• StoryChief — StoryChief.io is an Editorial Software for Startups, SEO Marketers and Editorial teams who want to publish their stories multi-channel in seconds. This tool lets you create and push your articles to different publishing channels like Wordpress, Self hosted SC blog, API, Accelerated Mobile Pages (Apple News, Facebook Instant Articles, Google AMP,...), Medium.com, Newsletters, Ambassadors, Press contacts/Influencers, etc. It has a universal editor that lets you create beautiful stories with ease, making them look as they should on these channels and measure your impact and ROI in one place. It also provides SEO suggestions for your content.

Portfolio highlights

• Seaters A.I. - Unrivalled Brand Relation Management — Smart technology for sustainable brand relationships. A people-centric approach for customer activation and guest management.
• Cashforce — Cashforce is a ‘next-generation’ Cash forecasting & Working Capital management platform, focused on automation and integration - bridging the gap between the CFO, finance, AR/ AP and treasury. The platform is unique in its category because of the seamless integration with numerous ERPs & banking systems, the ability to drill down totransaction level details, and the intelligent AI-based simulation engine that enables multiple cash flow scenarios, forecasts & impact analysis. Cashforce is a global company with offices in New York, Antwerp, Amsterdam, Copenhagen & London and provides Cash visibility to multinational corporates across various industries in over 120 countries worldwide.
• Connective — Connective provides Digital Transaction Management services to the financial, insurance, and public sectors in Belgium and The Netherlands. The Antwerp FinTech scale-up, offers solutions to generate, digitally sign and exchange so-called “smart contracts” in an ergonomic, secure and flexible way. Connective meets the growing market demand todigitize document driven processes and easily collect digital signatures by the different stakeholders.The company mainly focuses on large banks, insurers and other financial institutions. Connective’s innovative, proven and futureproof technology is compliant to European standards (ETSI/eIDAS) and is used by banks and insurers such as BNP Paribas, Delta Lloyd Life, Federale Verzekeringen, ING Bank, Credit Agricole’s Keytrade, DELA, and many more.

Portfolio highlights

• journy.io — Turn customer behaviour on SaaS platform and website into playbooks that drive product-led customer acquisition, expansion and retention, at scale.
• Salesflare — Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. A fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans.Salesflare works everywhere you work: it's integrated in Outlook & Gmail and works on desktop, mobile and tabletdevices.For a product tour with features and screenshots, or for a free trial, check salesflare.com.
• StoryChief — StoryChief.io is an Editorial Software for Startups, SEO Marketers and Editorial teams who want to publish their stories multi-channel in seconds. This tool lets you create and push your articles to different publishing channels like Wordpress, Self hosted SC blog, API, Accelerated Mobile Pages (Apple News, Facebook Instant Articles, Google AMP,...), Medium.com, Newsletters, Ambassadors, Press contacts/Influencers, etc. It has a universal editor that lets you create beautiful stories with ease, making them look as they should on these channels and measure your impact and ROI in one place. It also provides SEO suggestions for your content.

Portfolio highlights

• Smappee — Use energy efficiently at home or in your business? Smappee is your ideal partner for bringing everything together into a single ecosystem.
• Zapfloor — Zapfloor is the number one workspace management software for coworking spaces, serviced offices and corporate workspaces in Europe.

Portfolio highlights

• Screeb — Make products your users will love by using Screeb, the all-in-one tool for Product Discovery. Product analytics, user recruitment, and more!
• Spades — Guests Scan a QR code to view the menu and Pay, they can also Split the amount and Tip the staff. Now faster than ever.
• Morpho Labs — Morpho is an on-chain peer-to-peer layer on top of lending pools. Rates are seamlessly improved for borrowers and lenders while preserving the same guarantees. Morpho combines the efficiency of P2P with the liquidity of lending pools. Users enjoy an improved APY while maintaining the pool’s flexibility

Portfolio highlights

• NannyML — Open Source Library for post deployment data science
• Audyo — Create audio like writing a doc. Edit words not waveforms, switch speakers and tweak pronunciations with phonetics.
• Segments.ai — The data labeling platform for 3D Point Cloud and 2D image data annotations. Built for machine learning engineers. Start your free trial now!

Portfolio highlights

• A-Mansia Biotech — A-Mansia Biotech is a developer of products based on the properties of the Akkermansia muciniphila (A. muciniphila) bacterium. The company's nutritional supplement based on a gut bacterium called Akkermansia, the population of microorganisms housed in the gastrointestinal tract. A. muciniphila is located in the mucus layer covering theintestinal epithelium, which allows the bacterium to establish a close cross-talk with the host.
• Novadip Biosciences — Novadip Biosciences, an advanced biopharmaceutical company focused on new generation of therapies from adipose stem cells adapted to hard and soft tissues reconstruction.
• Santero Therapeutics — Santero Therapeutics seeks to provide novel medications with fresh modes of action that combat diseases with high resistance. Santero develops antimicrobials with novel modes of action to combat the rise of antibiotic-resistant microorganisms.

Portfolio highlights

• Engagor — Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. Engagor monitors millions of sources across the social Web in more than 180 languages to track all relevant conversationsabout brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California and Ghent, Belgium. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial. For more information, visit www.engagor.com.
• TapCrowd — TapCrowd provides mobile event apps to associations, PCOs and large corporations. Our apps boast a unique blend of information, interaction and engagement features. Our robust solution includes features like a session catalog with speaker bios, personal agenda, exhibitor listings, attendee messaging, favorites, meet me, live Q&A and polls,surveys and much more. Easily add or update content, change the look & feel of your app or engage with attendees through push notifications. The apps are updated simultaneously in the background.Companies like Marketo, Vodafone, MCI, Hitachi, MSD & Thomson Reuters use TapCrowd to engage with their attendees and augment the event experience. Give your attendees the experience they deserve with TapCrowd!
• Blendr.io (a Qlik company) — Qlik Application Automation enables you to drive dynamic actions with analytics and SaaS data integration workflows. Get an app automation demo now.

Portfolio highlights

• Fishtripr — Fishtripr is on a mission to bring more people to the outdoors, fostering a deeper connection with nature. We want to change the story of recreational fishing through purveying the market's essential storytellers, brands, destinations, and resources, displayed in a way that magnifies the beauty of this extraordinary lifestyle and modernise itsperception.

With Fishtripr, now you can easily discover the best fishing experiences worldwide. From private fisheries to guides and lodges, we're the most comprehensive guide to travel fishing in Europe. Connect local fishing guides with anglers online is an entirely new way to experience recreational fishing and Fishtripr is at the forefront of the movement.
• Big Bad Wolf — Big Bad Wolf is a brand-tech agency employing 30 digital experts. We help innovative businesses shape the future of their brand experience through digital transformation of their services, products and communication. We see Virtual Reality, Augmented Reality, Computer Vision, Machine Learning and Natural Interfaces as new opportunities to redesignand improve business-to-consumers interactions.We believe in a future where customer to brands relationships are redefined by the value they will create for each other through a meaningful use of technology.With more than 10 years of cutting-edge audiovisual know-how and emerging media expertise, we leverage on 3D digital content and spatial computing to help organizations release their full potential.

Portfolio highlights

• Oper — Oper is the mortgage platform that helps lenders and brokers digitise and streamline their mortgage distribution.
• Cardify — Cardify redefines the way the fastest growing companies enable their sales team to deliver a more effective and personalized buyer/seller experience. The company was founded in 2019 and headquartered in Oost-Vlaanderen, Belgium.
• Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.

Portfolio highlights

• Smartbeam — Smartbeam is a construction-tech startup solving construction problems with technology solutions. We are developing a budget management application for construction that helps every site stakeholders (general contractors, subcontractors, architects and developers) to work together from the tendering phase to the end of the project. Our team is madeof Construction, Business and Software Engineers and we are currently working with experienced construction partners to co-develop the software and create a modern vision of construction budget management 2.0.
• Sortlist — Discover the most relevant agencies for your project based on your own specific requirements.

Portfolio highlights

• Ceeyu — Scan the attack surface of your business and your key suppliers. Ceeyu monitors your digital footprint and identifies third party security risks. EU-based.
• Kwarts — Empower your commercial and medical teams to better respond to customer needs. A-Inside brings actionable insights into your CRM and marketing automation tools.
• Ambassify — Ambassify enables you to manage and measure your employee engagement efforts. Start making a real connection with your workforce.

Portfolio highlights

• Easyvest — Easyvest is leading a crusade to help all Belgians to make their money grow in a personalized, simple, low-cost and educational way.

Portfolio highlights

• Dripl — Dripl is de allereerste drankautomaat die goed is voor je lichaam en de planeet. Vraag vandaag nog je op maat gemaakte offerte aan.
• Bizzy — All up-to-date information you need for the most transparent & reliable view on your business world.

Portfolio highlights

• TechWolf — TechWolf uses AI to bring you an automated, continuous and objective view on the workforce skills you have, the skills you need and the gap in between.
• Hello Customer — Hello Customer is the end-to-end customer feedback platform to deliver on customer expectations by knowing which process, product or performance to improve

Portfolio highlights

• NannyML — Open Source Library for post deployment data science
• Contractify — Contract management software for e-signing, managing and automating all your contracts online. Contractify empowers teams to collaborate online.

Portfolio highlights

• Realo — Realo is a data-driven real estate marketplace. Realo's mission is to help people to buy, sell or rent a home by providing them insights about houses, neighbourhoods and service providers such as real estate agents.
• Bizzy — All up-to-date information you need for the most transparent & reliable view on your business world.

Portfolio highlights

• sympl — Sympl startup integrates chatbots and video to connect job seekers and companies.
• CitizenLab — CitizenLab is an online community engagement platform for local governments. Engage more people, manage input easily and drive better decisions. Discover it now!

Portfolio highlights

• ONTOFORCE — ONTOFORCE creates and implements pioneering semantic search technology for information management. Our user-friendly data search platform DISQOVER builds uniquely intelligent links between heterogeneous data sources, allowing everybody to become a data scientist.

Portfolio highlights

• Qollabi — Make partner and account plans work with Qollabi BRM (Business Relationship Management) for professionals managing indirect sales channels like agents, branches, distributors, dealers, brokers, resellers etc.
• RiftPay — Banking and finance done with others. Introducing a social banking, finance, and mobile payment platform. The financial industry is designed to cater to the individual. RiftPay puts groups first, making us truly unique.
• Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.

Portfolio highlights

• Dripl — Dripl is de allereerste drankautomaat die goed is voor je lichaam en de planeet. Vraag vandaag nog je op maat gemaakte offerte aan.
• SweepBright — SweepBright is a new generation CRM for forward looking real estate agencies.
• Cardify — Cardify redefines the way the fastest growing companies enable their sales team to deliver a more effective and personalized buyer/seller experience. The company was founded in 2019 and headquartered in Oost-Vlaanderen, Belgium.

Portfolio highlights

• Cowboy — Meet Cowboy, the connected electric bike for urban riders. With an intuitive motor to sense your pedaling force and a companion app in the cockpit to guide your ride, tune into a newfound freedom in the city.
• Gleamer — 2023 Best New Radiology Vendor - EuroMinnies Awards
• Renovation Man — Renovation Man is a provider of services intended to revolutionize the world of renovation work.

Portfolio highlights

• Certn — Thousands of companies worldwide rely on Certn''s integrated background screening to secure the right people with an 80% reduced time to hire.
• Laced — Discover the latest sneaker releases with Laced. The UK and Europe's authentic sneaker marketplace, discover coveted styles from Nike, Air Jordan, Yeezy, New Balance and more. Buy and sell now with Laced.
• Part3 — Part3 takes the hassle out of construction administration. Build field reports 90% faster. Collaborate with your team anytime, anywhere. Digitally stamp and sign change orders, RFIs, shop drawings, submittals, and more.

Portfolio highlights

• Inarix — Inarix utilizes the latest technologies in artificial intelligence and image analysis to develop its technology. Your pocket laboratory on your smartphone. You can get reliable results from your samples in seconds by snapping a picture. The monitoring platform for your flows is global and instantaneous. Management tools tailored to your needs.
• La Solive — La Solive provides professional course training services. They offer courses for energy renovation, vocational training, professional retraining, ecological transition, professions of the future, and concrete professions.
• Imagination Machine — Imagination Machine Imagination Machine is a startup studio.

Portfolio highlights

• Cowboy — Meet Cowboy, the connected electric bike for urban riders. With an intuitive motor to sense your pedaling force and a companion app in the cockpit to guide your ride, tune into a newfound freedom in the city.
• Pockit — Open a prepaid account in 3 minutes online or in-app, get your contactless prepaid card in 2 working days with no credit check.
• Spreedly — Spreedly's Payments Orchestration Platform lets you connect to payment gateways in over 100 countries with a single API connection.

Portfolio highlights

• Tsjing — Waiting for waiters to come and take your order will soon be history!
• Appiness — Appiness is a European start up working on an innovation that will transform the way you interact with video and tv content.
• Sparkcentral — Consumers today engage with brands and companies on social channels by sending tweets and messages stating their customer service needs openly and publicly. Many companies choose to respond to these consumers via the same channels in order to address their concerns. The Sparkcentral Platform helps customer support teams manage large volumes ofsocial inquiries in a streamlined and efficient manner. The platform pulls in the messages from these social channels and presents them to customer care teams via a secure agent console that automatically assigns the messages to the first available agent. Sparkcentral’s client roster includes Delta Air Lines, Emirates, Netflix, Nordstrom, Dropbox, Uber, and T-Mobile.The company’s client portfolio includes Formerly known as TwitSpark, Sparkcentral was incorporated in 2012 and is based in San Francisco, California.

Portfolio highlights

• Kiliba — 100% automated emailing platform: design of html templates in your colours, sending of personalised emails, marketing automation workflows, enriched CRM
• Luda Partners — Luda Partners is a neural network of pharmacies generating new sources of income and reducing shortages.
• Neptune Elements — Neptune Elements offerFrench seaweed of controlled origin, with exceptional taste and culture.

Portfolio highlights

• Easyvest — Easyvest is leading a crusade to help all Belgians to make their money grow in a personalized, simple, low-cost and educational way.

Portfolio highlights

• OneLIFE — Enzymatic cleaning solutions against soiling and biofilms for medical devices and the hospital environment. Safe for staff, patients and visitors.

Portfolio highlights

• CitizenLab — CitizenLab is an online community engagement platform for local governments. Engage more people, manage input easily and drive better decisions. Discover it now!

Portfolio highlights

• Pom — POM stands for Peace of Mind. And it's exactly that worry-free feeling that they want their customers to achieve through their invoice management solutions, both for the receiver and the sender.Their goal is to eliminate the senseless time and effort spent because of inefficient systems. And thus freeing up time to do the things that reallymatter.

Portfolio highlights

• Farfetch — Farfetch operates an e-commerce website that unites various independent fashion boutiques. It offers bags, coats, dresses, jackets, jewellery, swimwear, trouser, shoes, knitwear, suits, shorts, and accessories. They operate a modular end-to-end technology platform purpose built to connect the luxury fashion ecosystem worldwide. Their vision wasto create a single operating system that could address the complex demands of consumers and luxury sellers alike. Their platform is built on an API-enabled proprietary technology stack, which provides the foundation for the three main components: applications, services and data. Farfetch serves women, men, and kids. Jose Neves founded the company in 2008, with its headquarters in London, United Kingdom.
• Borzo — Borzo is a global delivery service that enables intracity same-day delivery. Our algorithms optimize numerous parallel deliveries taking into account the geographical routes, packages’ contents, couriers and many others to ensure the feasibility of the same-day delivery. The services are available in 10 countries including Brazil, India, Indonesia,Korea, Malaysia, Mexico, the Philippines, Russia, Turkey and Vietnam and are used by 3 million customers ranging from SMEs to enterprises.
• Menu Next Door — Menu Next Door's chefs are enthusiasts from all walks of life who want to share their talents. So you'll always enjoy freshly-made, delicious meals originating from all over the world.On Menu Next Door, you'll find these quality meals at affordable prices because they're homemade and prepared locally with no delivery charges.It's great food for the many, not the few.What brings people together more than food? Community is the magic ingredient in Menu Next Door.Meeting your chef and getting the chance to talk to them about the dish they've prepared is what makes this something more than just a takeaway.

Portfolio highlights

• Curvo — Curvo is the easiest way for young Belgians to passively invest through index funds.

Portfolio highlights

• Lyka Pet Food — Lyka Pet Food: for puppers living their best life. We deliver fresh, homemade dog food straight from our Australian kitchen to your door.
• CommandBar — Command Bar allows users to add a command bar to their app with one line of code, making it easy for them to learn and navigate their GUI.
• Thynk.Cloud — Thynk is designed by hoteliers for hoteliers to simplify and automate sales, operations, and data management. Every process is easier, faster, and fully integrated.

Portfolio highlights

• Neoplants — The first generation of bioengineered to fight air pollution. We call them neoplants.
• Orbital Systems — Save up to 90% water and up to 80% energy with our smart recirculating shower - a much better shower experience for both you and our planet
• Lilium — Lilium is developing sustainable, high-speed air mobility through its electric vertical take-off and landing aircraft, vertiports and digital service.

Portfolio highlights

• Summ.link — Summ.link works to transform enterprises by enhancing the employee experience through strategy and strong insights based on trustworthy data, which leads to improvements in digital processes. By putting a strong emphasis on data intelligence and people analytics, it seeks to provide everyone in the organization with actionable information.Application development, big data, AI, cloud solutions, and other services are among their offerings.

Portfolio highlights

• Mozzeno — Met mozzeno leen en investeer je in het hier en nu, zonder omwegen. En bij elkaar. Wat waardevol is, blijft tussen ons.

Portfolio highlights

• Oxynade — Oxynade, based in Belgium, offers a unique 100% white label ticketing technology (eTaaS) for ticketing business professionals who are focussed in their own market on multiple verticals such as event organizers (fairs, festivals, conferences, …), venue owners, theaters, theme parks, nightclubs, sport clubs, etc.Oxynade is expanding the whitelabel offering in the European event management ticketing space. This has proven to work in Belgium by partnering with Belgium’s number one multi-purpose multi-venue organiser TeleTicketService, owner of 8 of Belgium’s largest venues (Sportpaleis Antwerp, Lotto Arena Antwerp, etc.) and Golazo (Memorial Van Damme, etc.).Besides Belgium Oxynade is covering already 8 more European countries. All of those partnerships are based on the same Oxynade white label ticketing technology, focused on local ticketing needs and are targeting other segments. Oxynade is not just a technology provider to leading ticketing brands in the market. The company also provides a complete set of backoffice services including payment processing, helpdesk to organizers, call center to ticket buyers and administration. All services are executed “white label” under the brand name of our partners in multiple languages across Europe.

Portfolio highlights

• Itineris — Our cloud-based solution is built on the Microsoft Dynamics 365 platform and is specifically designed to meet the needs of Utility businesses.

Portfolio highlights

• Musimap — Musimap helps you to play the right music / promote the right artist or album / insert the right advertisement / promote the right product or brand to the right audience!