# Top 50 Marketplace Angel Investors in Sweden in May 2026

## Bo Mattsson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 6
- Stages: Seed, Angel
- Focus: Internet, Information Technology, Software

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

## Cristina Stenbeck
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 5
- Stages: Seed, Series A
- Focus: Fashion, E-Commerce, Health Care

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

## Daniel Pilotti
- Type: Angel
- Relevant deals: 5
- Stages: Seed, Angel
- Focus: Apps, Retail, Payments

Daniel Pilotti

## Filip Engelbert
- Type: Angel
- Relevant deals: 4
- Stages: Seed, Angel
- Focus: Apps, E-Commerce, Lifestyle

Filip Engelbert is a Co-Founder at Avito.ru.

## Niklas Eklund
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 4
- Stages: Seed, Series A, Angel
- Focus: Software, Apps, Internet

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15.
His achievements in building internationally successful companies have been recognized by various industry awards.

## Jonas Nordlander
- Type: Angel
- Relevant deals: 4
- Stages: Seed, Angel
- Focus: Apps, E-Commerce, Lifestyle

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

## Susanna Campbell
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 3
- Stages: Seed, Pre-Seed, Series A
- Focus: E-Commerce, Fashion, B2B

Susanna Campbell

## Pär Svärdson
- Type: Angel
- Location: Lidingö, Stockholms Lan, Sweden
- Relevant deals: 3
- Stages: Angel
- Focus: Beauty, Fashion, Computer

Par Svardson is the current CEO of Apotea AB.

## Filip Larsson
- Type: Angel
- Location: Malmö, Skane Lan, Sweden
- Relevant deals: 3
- Stages: Seed, Pre-Seed, Angel
- Focus: Mobile Apps, Software, Health Care

Founder DLL-files.com - the worlds most popular website for downloading dll files
Angel investor since 2008

## Hady Shkeer
- Type: Angel
- Location: Gothenburg, Vastra Gotaland, Sweden
- Relevant deals: 3
- Stages: Angel, Pre-Seed, Private Equity
- Focus: Marketplace, E-Commerce, Same Day Delivery

Hady Shkeer is the Executive Director of Source A Network. He attended The Wharton School in 2014.

## Mathias Hermansson
- Type: Angel
- Relevant deals: 2
- Stages: Seed
- Focus: Payments, E-Commerce, Mobile Payments

Mathias Hermansson

## Magnus Emilson
- Type: Angel
- Location: Gothenburg, Vastra Gotaland, Sweden
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: E-Commerce, B2B, Mobile

Magnus Emilson - Founder & Executive Chairman @ Visit Group

## Simon Josefsson
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Angel, Pre-Seed
- Focus: Health Care, Sports, Consumer Goods

Simon Josefsson

## Alexander Hars
- Type: Angel
- Location: Gothenburg, Vastra Gotaland, Sweden
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: E-Commerce, Software, SaaS

Alexander Hars - Board member @ Zalster

## Karl-Johan Persson
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: Information Technology, Internet, Software

Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

## Roland Nilsson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Financial Services, Finance, Internet

Roland Nilsson - Founding Partner @ Confidus Venture Capital

## Jarno Vanhatapio
- Type: Angel
- Location: Gothenburg, Vastra Gotaland, Sweden
- Relevant deals: 2
- Stages: Seed
- Focus: E-Commerce, SaaS, Banking

Jarno Vanhatapio is the CEO and founder of NA-KD.com in Sweden, a disruptive online fashon retailer that has shipped to over 100 countries 4 months from the start in December 2015.He also founded ZooZoo.com and that became the second biggest petfood supplier online in Sweden after two years. Previously, he founded Nelly.com, the leading e-tailer infashion in the Nordics and one of the biggest fashion e-commerce sites in northern Europe with sales exceeding 180 million USD in 2015 and the company staffed 450 people. He has in depth knowledge of professional e-commerce, viral & social shopping, social shopping etc. Mr. Vanhatapio was in 2010, nominated for The Ernst & Young Entrepreneur of the Year award. In 2012, he received the "Söderbergska Handelspriset" from the Swedish Retail & Commerce association, the biggest individual prize in Nordic retail. He is also a Module Leader at Hyper Island, since January 2011.

## Peter Dahlgren
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Financial Services, Finance, Internet

Peter Dahlgren - Founding Partner @ Confidus Venture Capital

## Lisa Enckell
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Angel, Pre-Seed
- Focus: Drones, Travel, Leisure

Partner at Antler. Previously VP marketing at Wrapp. Active angel investor and previously independent consultant to startups.

## Lars Lindgren
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: Software, Apps, Health Care

Lars Lidgren is the Founder at Bonesupport.

## Joachim Hedenius
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Pre-Seed, Series A
- Focus: Gaming, Augmented Reality, Virtual Reality

Joachim Hedenius is the VPE and Co-Founder of KRY.

## Martin Randel
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Information Technology, E-Commerce, Mobile

Martin Randel - Co-Founder, Board Member and Owner @ Vitamin Well

## Sujay Tyle
- Type: Angel
- Location: Berlin, Berlin, Germany
- Relevant deals: 2
- Stages: Seed, Series A, Pre-Seed
- Focus: Software, E-Commerce, B2B

Sujay is the 26-year old CEO and Co-Founder of Frontier Car Group (FCG), a Berlin-based, emerging markets-focused automotive marketplace. Sujay co-founded the business at the age of 23. FCG has now raised $575M+ from Naspers, Balderton, and TPG Growth. Prior, Sujay was a partner at Kingsway Capital, a London-based emerging-markets focused fund.Sujay was on the founding team of Hired.com (a talent marketplace) as its COO, which now operates in Australia, Europe, and the US. Before Hired, Sujay entered Harvard at age 15, before leaving with a Thiel Fellowship. Sujay was named one of Forbes’ 30 under 30 and one of Goldman Sachs’ top 100 intriguing entrepreneurs in 2016 and 2018.

## Ludvig Linge
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: Software, Apps, Mobile Apps

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

## Filip Tysander
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: SaaS, E-Commerce, E-Commerce Platforms

Filip Tysander

## Daniel McCormick
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Pre-Seed
- Focus: Retail, Software, Marketplace

Daniel McCormick

## Johan Hernmarck
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: Internet, E-Commerce, PaaS

Johan Hernmarck is the Principal, Owner & Board Member of Mobilaris Industrial Solutions. He previously worked at Ledstiernan Utvecklings as a CEO and Owner. Johan Hernmarck attended Stockholm University.

## Fredrik Mansson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: Beauty, Fashion, Lifestyle

Fredrik Mansson - Investor @ Propel Capital

## Martin Lorentzon
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed
- Focus: Beauty, Coffee, Fashion

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006.
As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board.
Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University.
In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

## Saeid Esmaeilzadeh
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: Legal, Advice, Internet

Saeid Esmaeilzadeh

## Henrik Norlander
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: Shoes, Manufacturing

Henrik Norlander is a professional golfer and plays on the PGA Tour.

## Johan Bendz
- Type: Angel
- Location: Stockholm, Maine, United States
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: E-Commerce, B2B, Banking

Johan Bendz

## Jonas Dromberg
- Type: Angel
- Location: Helsinki, Southern Finland, Finland
- Relevant deals: 2

Jonas Dromberg - Investor & Advisor @ Apprl

## Fredrik Palm
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed
- Focus: Payments, E-Commerce, Mobile Payments

Fredrik Palm

## Otto Jettman
- Type: Angel
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: Shoes, Manufacturing

Otto Jettman is a record producer and remixer.

## Gustav A. Eriksson
- Type: Angel
- Relevant deals: 2
- Stages: Seed
- Focus: E-Commerce

Gustav A. Eriksson is the Founder at Collectius. He attended Lund University School of Economics and Management in 2004.

## Andreas Ehn
- Type: Angel
- Location: San Francisco, California, United States
- Relevant deals: 2
- Stages: Seed, Angel, Pre-Seed
- Focus: Software, Internet, Financial Services

Andreas is working on a service that will connect people, time and places on the web. He also works as an independent consultant helping other startups with product strategy, technical infrastructure, scalability and recruiting as well as financial companies (venture capital and private equity) with technical due diligence and in other advisorroles.He was CTO at Spotify from the launch of the company in August 2006 until November 2009. Before that he worked at Stardoll as an engineer and project manager.

## Erlend Reitan
- Type: Angel
- Location: Oslo, Oslo, Norway
- Relevant deals: 2
- Stages: Seed, Series A, Secondary Market
- Focus: Information Technology, Software, Finance

Seasoned venture capital investor helping founders and their teams hands-on to accelerate the entrepreneurial journey. Actively looking for investments with unicorn potential.M&A specialist with experience from complex cross-border transactions. Experience from more than 20 M&A transactions including more than 10 cross-border deals, exitswith mainly publicly listed and Private Equity counterparts.

## Sophia Bendz
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: Health Care, Software, Apps

Sophia Bendz - Partner @ Cherry Ventures

## Anders Bergqvist
- Type: Angel
- Relevant deals: 1
- Stages: Angel
- Focus: Consumer Goods

Anders Bergqvist

## Ben Eliass
- Type: Angel
- Relevant deals: 1
- Stages: Seed
- Focus: Eyewear, E-Commerce, Consumer Goods

Ben Eliass

## Ludwig Mattsson
- Type: Angel
- Location: Gothenburg, Vastra Gotaland, Sweden
- Relevant deals: 1
- Stages: Seed
- Focus: E-Commerce

Ludwig Mattsson is a CEO Gavia Food Holding.

## Michael Knutzon
- Type: Angel
- Relevant deals: 1
- Focus: E-Commerce, Food and Beverage

Michael Knutzon

## Kim Olsson
- Type: Angel
- Relevant deals: 1
- Stages: Seed
- Focus: E-Commerce

Kim Olsson of Stena + Sessan.

## Sebastian Knutsson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 1
- Stages: Seed, Pre-Seed, Series A
- Focus: Apps, Music, Public Transportation

Sebastian Knutsson is one of our founders and has served on our Board of Directors since October 2003, as our chief creative officer since June 2004 and as our executive product developer from February 2003 to June 2004. Sebastian has more than 18 years of experience in the Internet industry. As chief creative officer, he leads the productstrategy, games development and service offerings for King. Sebastian has designed more than 100 games for King.

## Christian Drougge
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 1
- Stages: Angel
- Focus: Music, Marketplace, Customer Service

Christian Drougge

## Johan Kristiansson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 1
- Stages: Angel
- Focus: Music, Marketplace, Customer Service

Johan Kristiansson

## Magdalena Gerger
- Type: Angel
- Relevant deals: 1
- Focus: Software, E-Commerce, Retail Technology

Born 1964. M. Econ., and MBA, Stockholm School of Economics, Sweden. Elected 2010. President of Systembolaget AB.Board member of Investor AB and IFN (Research Institute of Industrial Economics). Member of IVA (Royal Academy of Engineering Sciences) and the Swedish Trade Federation.Senior Vice President responsible Global Fresh Dairy, ArlaFoods 2005–2009. Management consultant, Futoria AB, 2004. Category Director (UK and Ireland) Nestlé UK Ltd, 2000–2003, ICI Paints 1998–2000 and in Procter & Gamble 1996–1997.

## Hampus Jakobsson
- Type: Angel
- Location: Malmö, Skane Lan, Sweden
- Relevant deals: 1
- Stages: Seed, Angel, Series A
- Focus: Health Care, Software, Artificial Intelligence

Hampus Jakobsson is a General Partner at early stage climate tech venture fund Pale Blue Dot.Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with >100 angel investments. He co-founded of The Astonishing Tribe (acquired by Blackberry in 2010 for $150m). He left Blackberry2012 to found Brisk.io a sales productivity tool which folded 2016.

## Erik Segerborg
- Type: Angel
- Relevant deals: 1
- Stages: Pre-Seed
- Focus: B2B, Analytics, E-Commerce

Erik Segerborg

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