# Top 50 Fitness Startup Investors in United Kingdom in May 2026

## Passion Capital
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 8
- Stages: Seed, Series A, Series B
- Focus: Software, FinTech, Financial Services

Passion Capital is an early stage venture capital firm based in London.

## Northstar Ventures
- Type: VC Fund
- Location: Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom
- Relevant deals: 6
- Stages: Seed, Series A
- Focus: Software, E-Commerce, Internet

Northstar Ventures is a venture capital firm investing in innovative solutions to help solve the most pressing societal issues we have today.  Our ticket sizes range from £100k to £500k into early stage tech companies. We provide added value in leveraging our network of university partners, funders, non-executive directors and talent to supporteach investment.

## Mercia Fund Managers
- Type: VC Fund
- Location: Henley In Arden, Warwickshire, United Kingdom
- Relevant deals: 6
- Stages: Seed, Series A
- Focus: Software, Health Care, Biotechnology

Mercia Asset Management provides equity and debt to UK businesses with growth ambition. We are your investment partners from scale-up to exit.

## Firestartr
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 5
- Stages: Seed, Series A
- Focus: Software, FinTech, Financial Services

Firestartr helps the most promising digital entrepreneurs take their companies from seed stage to Series A and beyond. Beyond providing capital, they draw on their entrepreneurial successes and senior operational experience with leading technology companies to support sustainable growth in their portfolio. Their deep domain expertise, combinedwith an unrivalled network of advisors, enable us to make meaningful connections at the right time and propel companies with hands-on support.

## Business Growth Fund
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 5
- Stages: Series A, Private Equity
- Focus: Software, Information Technology, Manufacturing

BGF invests in hundreds of businesses from an evergreen balance sheet. But we offer more than just growth capital. Find out what makes us different.

## Concentric
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 5
- Stages: Seed, Series A, Series B
- Focus: Financial Services, Software, E-Commerce

We partner with sector-defining founders across Europe to create new technologies that disrupt the status quo and solve the problems that matter.

## AlbionVC
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 5
- Stages: Series A, Seed
- Focus: Software, Health Care, Artificial Intelligence

AlbionVC supports visionary founders with long-term capital and scale-up expertise, and manages c. $1 billion of venture funds, invested in 50+ companies. AlbionVC is the technology investment arm of Albion Capital Group LLP. The technology team invest from seed through to Series B in high growth companies, predominantly in the UK. The team has a focus on B2B software and technology enabled services. AlbionVC %

## 24 Haymarket
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 4
- Stages: Seed, Series A
- Focus: Health Care, Software, Information Technology

24Haymarket is an investment network which included several highly-experienced private equity and venture capital investors, seasoned entrepreneurs, and senior operators. Investing up to £5 million in growth companies in the UK and Europe. They invested their own capital in direct alignment with entrepreneurs and actively support their growthagenda and join the board of the companies in which they invest. Since inception in 2011, 24Haymarket has invested in more than 50 high-growth businesses.

## The FSE Group
- Type: VC Fund
- Location: Camberley, Surrey, United Kingdom
- Relevant deals: 3
- Stages: Debt Financing, Seed
- Focus: Software, Information Technology, Manufacturing

FSE C.I.C. is an independent not-for-profit Community Interest Company (C.I.C.) whose surpluses are reinvested in the business, rather than being driven by the need to maximise profit for shareholders and owners. FSE C.I.C. has a number of subsidiary companies to deliver its funds and services, which are collectively referred to as The FSE Group.All regulated activities are delivered through FSE Fund Managers Limited, which is authorised and regulated by the Financial Conduct Authority. Finance East Limited delivers funding for businesses based in the East of England region.

## Click Ventures
- Type: VC Fund
- Location: Hong Kong, Hong Kong Island, Hong Kong
- Relevant deals: 3
- Stages: Seed, Secondary Market
- Focus: Software, Financial Services, Mobile

Click Ventures is a Seed to Series A venture capital firm investing in highly scalable technology startups across promising sectors.

## NVM Private Equity
- Type: VC Fund
- Location: Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom
- Relevant deals: 3
- Stages: Series A, Private Equity
- Focus: Software, Biotechnology, Information Technology

NVM Private Equity Limited is an independently-owned firm of venture capital managers with over 20 years experience of investing in UK businesses. They manage five investment funds, four of which are Venture Capital Trusts (VCTs) and their funds under management exceed £175 million.They are a long-established investor focused on the UK regions,primarily targeting small management buy-outs and growth investment in businesses that are led by high quality incumbent management teams.They have a wide range of skills, interests and backgrounds. That means they bring a thorough and rounded approach to the investment process. They live and work in the UK regions, so are entrenched within their local business communities.

## JamJar Investments
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Seed, Series A
- Focus: E-Commerce, Health Care, Food and Beverage

JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech.Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand thejourney of entrepreneurs, the highs the lows, the challenges and some of the solutions. JamJar is the consumer Venture Capital fund run by the innocent drinks founders.

## Felix Capital
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Series A, Series B, Seed
- Focus: E-Commerce, Health Care, Food and Beverage

A Venture Capital Firm for the creative class

## Downing Ventures
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Series A, Seed
- Focus: Software, Health Care, Information Technology

The opportunity for institutional investors to access leading UK early stage healthtech businesses

## Ascension
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Seed, Pre-Seed
- Focus: Software, Internet, FinTech

Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders

## Boost VC
- Type: VC Fund
- Location: San Mateo, California, United States
- Relevant deals: 3
- Stages: Seed, Pre-Seed
- Focus: Software, Virtual Reality, Blockchain

Boost VC: The Pre-Seed Fund Making Sci-FI a Reality. Investing in crypto, virtual reality, augmented reality, AI, Ocean Tech, Space Tech, human augmentation, exoskeletons and more.

## Angel Investment Network
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Seed, Angel, Pre-Seed
- Focus: Software, Health Care, Information Technology

Angel Investment Network is a London-based investment company founded in 2004 whose aim is to connect entrepreneurs and investors. Today they have 35+ angel networks worldwide covering over 80 countries. They have over 150,000 investor members and over 600,000 entrepreneurs have signed up to use their services.

## Deepbridge Capital
- Type: VC Fund
- Location: Chester, Cheshire, United Kingdom
- Relevant deals: 3
- Stages: Seed, Series A
- Focus: Health Care, Biotechnology, Medical

Deepbridge is a different kind of investment manager. They work closely with financial advisers and investors to design innovative products, ranging from investment in technology growth companies to asset-backed renewable energy projects. They also partner with innovative and committed management teams to help UK based companies realise theirpotential and become successful leading-edge businesses.

## Samos Investments
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Seed, Series A, Pre-Seed
- Focus: E-Commerce, Health Care, Software

Samos Investments is a private equity investor with a focus on high-growth European businesses.Samos invests across a range of sectors including digital media, e-commerce, retail, financial services, energy and natural resources.Samos takes a proactive approach with its portfolio companies, working alongside many of the US and Europe’s topventure funds, family offices and private investors.The Samos Partners are also active angel/seed investors.

## DN Capital
- Type: VC Fund
- Location: Menlo Park, California, United States
- Relevant deals: 3
- Stages: Series A, Series B, Seed
- Focus: Software, E-Commerce, SaaS

DN Capital is an early-stage venture capital firm that invests primarily in Europe and North America. The firm focuses on companies that plan to establish operations on both sides of the Atlantic, and strives to help its companies build international businesses. Founded in 2000, the company has operations in London and Silicon Valley. DN Capital’sprevious funds are top performers and the firm is one of the lead investors in companies such as Endeca (sold to Oracle), Shazam (one of the world’s leading mobile app), Auto1 (world's largest used car marketplace), Purplebricks (IPO London) and Quandoo (sold to Recruit).

## Connect Ventures
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 3
- Stages: Seed, Series A, Pre-Seed
- Focus: Software, SaaS, FinTech

Connect Ventures invests in the best product-led companies in Europe at seed stage. Categories: Consumer, Health, Fintech, SaaS

## Development Bank of Wales
- Type: VC Fund
- Location: Cardiff, Cardiff, United Kingdom
- Relevant deals: 3
- Stages: Seed, Debt Financing
- Focus: Health Care, Software, Biotechnology

Development Bank of Wales is formed in 2001 by the Welsh Assembly Government. Development Bank of Wales is an independent company, providing commercial funding to Welsh SMEs. They invests private and public funds, including EU funds.

## Speedinvest
- Type: VC Fund
- Location: Vienna, Wien, Austria
- Relevant deals: 3
- Stages: Seed, Series A, Pre-Seed
- Focus: Software, FinTech, Financial Services

Speedinvest is one of Europe’s most active early-stage investors, with more than €1bn AUM, 40 investors, and offices in Berlin, London, Munich, Paris, Vienna and San Francisco. Your success is our priority, so we don’t just send some money and "check in" at board meetings. Our mission is to empower you with game-changing support throughevery stage of your journey. Our focused investment teams know your industry inside and out. Their Deep Tech, Fintech, Industrial Tech, Network Effects, Digital Health and Subscriptions experience, know-how and deep networks are yours from day one. You also have full access to our in-house Platform+ team of operational experts who can provide tailored growth marketing, people (HR), US business development, and networking support throughout every stage of your journey.

## MOHARA
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Pre-Seed, Angel
- Focus: Marketing, Advertising, Financial Services

MOHARA is a digital product agency, enabling entrepreneurs and corporates to fulfil their potential by applying our ten years of software product expertise to craft innovative and disruptive digital products.

## SyndicateRoom
- Type: VC Fund
- Location: Cambridge, Cambridgeshire, United Kingdom
- Relevant deals: 2
- Stages: Seed, Equity Crowdfunding
- Focus: Health Care, Software, Medical

SyndicateRoom is fintech company made up of data-scientists, investment professionals, software developers and marketers with one mission: to be an early investor in every British startup success story.To do this – and make fund investors money – we don’t try to spot the next Big Thing.Instead, we apply a data-driven model to portfolioconstruction; a repeatable process designed to maximise returns and minimise risk for fund investors. As such, we build startup portfolios that don’t attempt to predict the future; they work to stack the odds in investors’ favour.Our fund, Access EIS, aims to build investors a diversified portfolio of 50+ companies by co‑investing exclusively with some of the UK’s best-performing angel investors.

## Andy Phillipps
- Type: Angel
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: E-Commerce, Communities, Software

Andy Phillipps is the Advisor, IC and Venture Partner at IQ Capital.

## Technogym
- Type: VC Fund
- Location: Cesena, Emilia-Romagna, Italy
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Fitness, Wellness, Apps

Technogym, the leading designer of gym equipment & fitness solutions trusted by thousands of gyms, fitness centres and home owners around the world

## Alexander Edward Chesterman
- Type: Angel
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Pre-Seed, Series A
- Focus: E-Commerce, FinTech, Financial Services

Alex Chesterman is the founder and CEO of Cazoo. He was the Founder & CEO of ZPG Plc, a FTSE-250 listed company.
Previously Alex co-founded Lovefilm, Europe's leading digital movie rental business, which was successfully sold to Amazon. Alex is also one of the UK's most active tech angel investors having backed dozens of early stagedigital startups and was awarded an OBE for services to services to digital entrepreneurship in 2016.

## Curt Hopkins
- Type: Angel
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Pre-Seed
- Focus: SaaS, Fitness, Payments

Tech CEO, Chairman and venture builder in sustainable tech, fintech and the future of work.

## Henkel Ventures
- Type: VC Fund
- Location: Düsseldorf, Nordrhein-Westfalen, Germany
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: E-Commerce, Beauty, Manufacturing

Henkel Ventures is Henkel’s corporate venture capital engagement, combining all venture activities across the company’s three business units (Adhesive Technologies, Beauty Care and Laundry & Home Care). Henkel Ventures actively evaluates and manages equity investments and joint development projects with start-up companies to explore newtechnologies, applications and business models in areas of strategic interest for Henkel.

## LVP
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Gaming, Video Games, Mobile

LVP is a venture capital seed fund with a difference - they're operating experts in the games sector, and they only ever invest in the games ecosystem. That means they bring real experience and deep understanding. They speak the same language, share the same references, understand the same challenges - and they believe in the same vision.They know instinctively where the opportunities lie; where there are strengths to be harnessed and exposures to be covered. In fine-grain, no-hiding, straight-talking detail. They know when to bide time, when to iterate and when to go wide. And how.They invest in people. That means founders with the potential to build the best in the world; teams with terrific, creative games development skills, or fantastic ideas for revolutionary games technology or services… and a vision that sets them apart.

## West Midlands Academic Health Science Network
- Type: VC Fund
- Relevant deals: 2
- Stages: Seed, Pre-Seed, Convertible Note
- Focus: Health Care, Fitness, Apps

West Midlands Academic Health Science Network

## Heartcore Capital
- Type: VC Fund
- Location: Copenhagen, Hovedstaden, Denmark
- Relevant deals: 2
- Stages: Series A, Seed, Series B
- Focus: Software, E-Commerce, Artificial Intelligence

Heartcore Capital is an early-stage venture capital firm devoted to backing founders building category-defining consumer internet brands.Founded as Sunstone Capital in 2007, Heartcore has raised over $500 million in committed capital across four fund generations. The firm has offices in Copenhagen, Berlin, and Paris but invests across Europe andoccasionally in the United States. Heartcore has backed more than 70 exceptional founding teams.

## Wild Blue Cohort
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Apps, Health Care, E-Commerce

All about cheating in relationship

## TenOneTen Ventures
- Type: VC Fund
- Location: Los Angeles, California, United States
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Software, SaaS, Artificial Intelligence

We invest in technical teams reimagining major industries

## Crowdcube
- Type: VC Fund
- Location: Exeter, Devon, United Kingdom
- Relevant deals: 2
- Stages: Equity Crowdfunding, Convertible Note, Seed
- Focus: FinTech, Financial Services, Food and Beverage

Whether you're a beginner or an experienced investor, we make it simple to buy and sell shares in Europe's most exciting high-growth businesses.

## Mobeus Equity Partners
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Series A, Series B
- Focus: Software, Information Technology, Retail

Mobeus is a leading equity investor in UK-based SMEs. We partner with talented and determined management teams of businesses with strong growth potential.

## #adm VENTURES
- Type: VC Fund
- Location: Lugano, Ticino, Switzerland
- Relevant deals: 2
- Stages: Series A
- Focus: AgTech, Fitness, Wellness

#adm ventures is an advisory firm focused on digital and tech companies. The firm delivers a full range of products and services that can assist entrepreneurs and companies with creating a successful online business presence.

## George Godula
- Type: Angel
- Location: Shanghai, Shanghai, China
- Relevant deals: 2
- Stages: Seed, Series A, Series B
- Focus: Health Care, Information Technology, Mobile

Cross-border angel / early stage investor with portfolio of 40+ startup companies and as of currently 4 exits, 4 unicorns & counting.George invests in companies helping people lead a longer, healthier and happier life - keywords sustainability, ESG, impact investing. In addition to investing he likes to be hands-on in hisportfoliocompanies, either helping China / SEA based teams to internationalize or global teams to break into China / SEA or support them in outsourcing, sourcing and manufacturing. Typically angel, seed and occasional Series A stage investments.
Industry focus and selected startups in his portfolio: - E-Commerce e.g. Web2Asia, Grana, Mercato - SaaS e.g. Jimdo, Blush, Anduin Transactions - Marketplaces / crowdfunding Republic.co - Education / Training e.g. Vantage Point, Dexter, - IoT e.g. Mila, Cafe-X, Lyte charging, The Light Phone, Density.io - Fitness e.g. FitXR, Trainersvault, Overhand Fitness, Salut, Guavapass (exit via sale to ClassPass) - Health / Nutrition e.g. NutriSense, Blue Mesa Health (exit via sale to Virgin), Compass Therapeutics (exit via IPO) - Insurtech e.g. The Care Voice - Medtech / Biotech e.g. Life Biosciences, Sequencing.com, MycoWorks - Sustainability / Infrastructure e.g. Blokable, U.S. Bitcoin Corp, Hardt Hyperloop - Deep tech / frontier tech e.g. Rain Neuromorphics, ZaiNar, Massive, Protocol Labs (Filecoin) - On-demand / sharing economy e.g. Yassir, Truck it in, misterbnb, Delivery Hero Austria & China (exit via sale / IPO)

## Luminous Ventures
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Health Care, Software, Artificial Intelligence

Luminous Ventures is a London-based VC fund investing in Deep Tech with a focus on the application of innovative technologies to healthcare, life science, nutrition, food and agriculture. Investing at Seed and Series A, Luminous has backed companies in Europe and North America.

## Cornerstone Partners
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed
- Focus: Fitness, Wellness, Health Care

Cornerstone Angel Network is an investment platform for individuals to invest in curated SEIS/EIS opportunities led by black and diverse founders in the UK.

## Oxford Capital
- Type: VC Fund
- Location: Oxford, Oxfordshire, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Software, Mobile, Health Care

Helping individuals and institutions invest in Venture Capital, Infrastructure and Media companies since 1999.

## Taavet Hinrikus
- Type: Angel
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A, Series B
- Focus: FinTech, Financial Services, Software

Taavet Hinrikus is co-founder and CEO of TransferWise. Prior to starting TransferWise, Taavet was Skype’s director of strategy until 2008, starting as its first-ever employee. One of the World Economic Forum's Tech Pioneers, Taavet is an adviser to Prime Minister of Estonia on the digital agenda. He’s also a mentor and angel investor; hisinvestments include Tweetdeck, Mendeley, OMGPOP, Property Partner, Sunrise, Improbable and Mapillary.

## Spex Capital
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Seed, Pre-Seed, Series A
- Focus: Health Care, Medical, Apps

Spex Capital is a digital health and med-tech investment management firm specialized in advancing disruptive early-stage ventures to deliver breakthroughs in healthcare systems globally

## 2EnablePartners
- Type: VC Fund
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Software, Information Technology, Health Care

2EnablePartners investment group

## Apater Capital
- Type: VC Fund
- Location: Leeds, Leeds, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Health Care, Fitness, Medical

Apater Capital aims to directly impact the valuation multiples of the companies we partner with. We target the enhancement of cashflows by heightening efficiencies and improving customer acquisition.

## Michalis Petrondas
- Type: Angel
- Relevant deals: 2
- Stages: Seed
- Focus: SaaS, Fitness, Payments

Michalis Petrondas

## IQ Capital
- Type: VC Fund
- Location: Cambridge, Cambridgeshire, United Kingdom
- Relevant deals: 2
- Stages: Seed, Series A
- Focus: Software, Machine Learning, Artificial Intelligence

IQ Capital is a Cambridge & London-based VC firm that invests in ‘deep tech’ companies capable of dominating their respective markets on a global scale. Initial investments at Seed and Series A range from £0.5m to £10m, with capacity for follow-on investment up to £30m through the Growth Fund. The team has achieved over 30 exits including toApple, Huawei, Google and Oracle.

## Piper Private Equity
- Type: VC Fund
- Location: London, England, United Kingdom
- Relevant deals: 2
- Stages: Private Equity, Series A
- Focus: Food and Beverage, Food Processing, Fashion

We are the investment partner of choice for ambitious founders. Founded by entrepreneurs, we are a team of brand experts who have grown over 40 global brands.

## Social Tech Trust
- Type: VC Fund
- Location: Oxford, Oxfordshire, United Kingdom
- Relevant deals: 2
- Stages: Seed, Grant
- Focus: Health Care, Software, Education

Social Tech Trust is a UK's leading dedicated investor of socially motivated tech.

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