# Top 5 Beauty Startup Investors in Sweden in May 2026

## Fredrik Mansson
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed, Angel
- Focus: Beauty, Fashion, Lifestyle

Fredrik Mansson - Investor @ Propel Capital

## Martin Lorentzon
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Seed
- Focus: Beauty, Coffee, Fashion

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006.
As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board.
Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University.
In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

## Pär Svärdson
- Type: Angel
- Location: Lidingö, Stockholms Lan, Sweden
- Relevant deals: 2
- Stages: Angel
- Focus: Beauty, Fashion, Computer

Par Svardson is the current CEO of Apotea AB.

## Cristina Stenbeck
- Type: Angel
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 1
- Stages: Seed, Series A
- Focus: Fashion, E-Commerce, Health Care

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

## NFT Ventures
- Type: VC Fund
- Location: Stockholm, Stockholms Lan, Sweden
- Relevant deals: 1
- Stages: Seed, Series A
- Focus: Financial Services, FinTech, Finance

We drive the fintech revolution Next Financial Technology Ventures Backing fintech pioneers since 2014 We aim to capture the shift in the financial industry and empower the entrepreneurs to realize their potential Our Story Strong portfolio across Fintech View the full portfolio Exciting news from the NFT portfolio View all news

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